"Ser o Parecer"
Single by RBD
from the album Celestial
LanguageSpanish
English title"To Be or To Seem"
ReleasedSeptember 18, 2006
Recorded2006
Genre
Length3:31
LabelEMI
Songwriter(s)Armando Ávila[1]
Producer(s)Armando Ávila
RBD singles chronology
"No Pares"
(2006)		 "Ser o Parecer"
(2006)		 "Tu Amor"
(2006)
Audio sample
  • file
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Alternative covers
"Ser ou Parecer" single
Alternative cover
"Ser o Parecer" remix

"Ser o Parecer" is a song by Mexican pop group RBD, from their third studio album Celestial. It was released on September 18, 2006, as the album's lead single. The group recorded a Portuguese version of the song for Celestial (Versão Brasil), which was released two days later.

Background and composition

"Ser o Parecer" was written and produced by Armando Ávila. The song narratesa a classic story of unrequited love; it is sung from the point of view of a girl who has fallen for a guy that never pays any attention to her. The lyrics of the song describe the girl's unsuccessful attempts to catch the guy's attention and "despertar el interés vacío", or "awaken the empty interest".

Release

RBD released "Ser o Parecer" on 18 September 2006, as the lead single from their third studio album, Celestial. Its Portuguese version "Ser ou Parecer" was released two days later, on 18 September for the Brazilian market. The group performed the song live for the first time on October 8, during their concert in Rio de Janeiro, as part of their tour through Brazil, which was filmed and recorded and released and released on 2 February 2007 as their third live material, under the title Live in Rio.

Chart performance

In the United States, "Ser o Parecer" debuted and peaked at position number 84 on the Billboard Hot 100 on the week ending December 16, 2006.[2][3] On the Hot Latin Songs chart, "Ser o Parecer" entered at number five on the week ending October 28, 2006.[4][5] In its six-weeks run on the chart, the single climbed to the top position of the chart on the week ending December 2, 2006, topping the chart for two consecutive weeks.[6][7][8][9] "Ser o Parecer" stayed within the top-ten positions of the chart for fifteen consecutive weeks, from October 2006 to February 2007.[10]

Music video

EMI announced on October 2, 2006, that the accompanying music video for "Ser o Parecer" was finished. EMI Televisa Music officially released the video on YouTube.[11] It was directed by Esteban Madrazo and filmed in São Paulo, Brazil while the group was touring the country.

The video features all of the members of the group in trashy, post-grunge attire. The video illustrates how the members changed from regular celebrities to international superstars. In addition, it features CGI monster-like creatures on the streets along with the group.

Awards and nominations

Year Ceremony Award Result
2007 Premios Juventud La Más Pegajosa Nominated
Video Favorito Nominated
Orgullosamente Latino Award Canción del Año Nominated
Video Latino del Año Nominated

Charts

Weekly charts

Chart (2006–07) Peak
position
Panama (EFE)[12] 9
Romania (Romanian Top 100)[13] 7
US Billboard Hot 100[14] 84
US Hot Latin Songs (Billboard)[14] 1
US Latin Pop Airplay (Billboard)[15] 1
US Latin Rhythm Airplay (Billboard)[16] 8
US Latin Tropical Airplay (Billboard)[17] 10
US Regional Mexican Airplay (Billboard)[18] 16

Year-end charts

Chart (2007) Position
Romania (Romanian Top 100)[19] 65

Notes

  1. ↑ "Writer & producers of "Ser o parecer"". Emi.com.br. Archived from the original on 2009-02-01. Retrieved 2012-08-02.
  2. ↑ "Beyonce 'Irreplaceable' At No. 1 On Hot 100". Billboard. Retrieved 2016-12-09.
  3. ↑ "Music: Top 100 Songs | Billboard Hot 100 Chart". Billboard. Retrieved 2016-12-09.
  4. ↑ "CHART BEAT". Billboard. Retrieved 2016-12-09.
  5. ↑ "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  6. ↑ "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  7. ↑ "Akon Locks Down Top Two Slots On Hot 100". Billboard. Retrieved 2016-12-09.
  8. ↑ "'Smack' Attack: Akon Adds More No. 1s To His Arsenal". Billboard. Retrieved 2016-12-09.
  9. ↑ "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  10. ↑ "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  11. ↑ "Emitelevisa's Channel". YouTube. Retrieved 2012-08-02.
  12. ↑ Los éxitos musicales en América Central
  13. ↑ Romanian Top 100 Archived May 18, 2006, at the Wayback Machine
  14. 1 2 Official U.S. Billboard peak positions
  15. ↑ "Ser o Parecer" on the Latin Pop Airplay
  16. ↑ "Ser o Parecer" on the Latin Rhythm Airplay
  17. ↑ "Ser o Parecer" on the Latin Tropical Airplay
  18. ↑ "Ser o Parecer" on the Latin Regional Mexican Airplay
  19. ↑ "Romanian Top 100 - Top of the Year 2007". Archived from the original on 21 January 2008. Retrieved 12 January 2012.
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