"Salt"
Salt is sprinkled across a black background, forming Max's signature haircut logo. There is no text on the cover.
Single by Ava Max
from the album Heaven & Hell
A-side"Torn"
PublishedJuly 27, 2018 (2018-07-27)
ReleasedDecember 12, 2019 (2019-12-12)
StudioA Studios, West Hollywood, California
GenreDance-pop
Length3:00
LabelAtlantic
Songwriter(s)
Producer(s)Cirkut
Ava Max singles chronology
"Tabú"
(2019)		 "Salt"
(2019)		 "Alone, Pt. II"
(2019)
Lyric video
"Salt" on YouTube

"Salt" is a song by American singer Ava Max, released on December 12, 2019, through Atlantic Records as the fourth single from her debut studio album, Heaven & Hell (2020). The song was initially released on YouTube and SoundCloud in 2018, before being re-released on streaming services. It was written by Max, Autumn Rowe, Madison Love, Nicole Morier, and the producer Cirkut. The dance-pop song is regarded as a "fan-favorite" by several publications, who praised the upbeat production. "Salt" peaked at number one in Poland, and charted in the top 10 in Austria, CIS, Finland, Germany, Norway, Russia, Ukraine, and Switzerland. The song received a quadruple platinum certification in Poland and Norway, and was certified platinum in four countries.

Background and composition

"Salt" was initially released on YouTube and SoundCloud in 2018, where it gained 4 million views on the former by December 2019.[1][2] On December 5, 2019, Max revealed the release date on social media,[3] which was subsequently re-released as a digital single on several streaming services on December 12, 2019.[4] She acknowledged that the song's re-release was due to its high streaming numbers, despite containing no prior marketing or promotion.[5] It was written by Max, Autumn Rowe, Madison Love, Nicole Morier, and the producer Cirkut.[6]

"Salt" is a dance-pop song,[2] with elements of disco.[1] It contains "pumping disco beats from the seventies and eighties" blended with Max's "vocal inflexions". A violin is heard in the introduction, while Wonder Woman and Marilyn Monroe are lyrically mentioned throughout the song, due to their icon status in femininity.[7] The song's lyrics describes the carefree nature of not crying over an ex.[8][9]

Critical reception

Several publications have regarded "Salt" to be a "fan-favorite" since its 2018 release.[1][2][4] Rania Aniftos of Billboard described the song as an "upbeat, sassy track about having fun after a sad spell",[4] while Madeline Roth of MTV News called it "dance-pop blissfulness".[2] Writing for Stereogum, Chris DeVille wrote that "Salt" is the best song out of Max's discography despite sounding similar to Lady Gaga.[8] Shaoni Das of Music Talkers stated that the song is an "exhilarating dance number, awash in pools of glitter, glamour, and confidence".[7] However, Nicholas Hautman of Us Weekly criticized the song's lyrics for being cliché, specifically noting that it is "about crying so much that you literally run out of the electrolytes needed to form tears".[10]

Commercial performance

"Salt" topped the Polish Airplay Top 100 on the chart issued April 4, 2020, where it was ultimately certified quadruple platinum by the Polish Society of the Phonographic Industry (ZPAV) for track-equivalent sales of 80,000 units on August 11, 2021.[11][12] In Norway, the song debuted at number 37 on the VG-lista, before peaking at number five.[13] On the Ö3 Austria Top 40 chart, "Salt" debuted at number 71 on the chart dated March 13, 2020. It peaked at number eight on the chart dated April 17, 2020, and was certified platinum by the International Federation of the Phonographic Industry (IFPI) for track-equivalent sales of 30,000 units in the country.[14][15] In Germany, "Salt" debuted at number 99 on the Offizielle Deutsche Charts dated February 21, 2020, and peaked at number 10 on the chart issued April 10, 2020.[16] The song received a platinum certification by the Bundesverband Musikindustrie (BVMI) for track-equivalent sales of 400,000 units in the country.[17] "Salt" charted in the top 10 in Finland, Russia, Ukraine, and Switzerland,[18][19][20][21] while receiving a platinum certification in Brazil,[22] and gold certifications in France and the United States.[23][24]

Track listing

Credits and personnel

Credits adapted from "Torn" German CD single and Tidal.[29][6]

Recording

Personnel

  • Amanda Ava Koci – vocals, songwriting
  • Henry Walter – songwriting, production, mixing, programming, vocal recording
  • Autumn Rowe – songwriting
  • Madison Love – songwriting
  • Nicole Morier – songwriting
  • Chris Gehringer – mastering
  • Serban Ghenea – mixing
  • John Hanes – engineering

Charts

Certifications

Certifications and sales for "Salt"
Region CertificationCertified units/sales
Australia (ARIA)[74] Gold 35,000‡
Austria (IFPI Austria)[15] 2× Platinum 60,000‡
Brazil (Pro-Música Brasil)[22] Platinum 40,000‡
Canada (Music Canada)[75] Platinum 80,000‡
Denmark (IFPI Danmark)[76] Platinum 90,000‡
France (SNEP)[23] Platinum 200,000‡
Germany (BVMI)[17] Platinum 400,000‡
Norway (IFPI Norway)[77] 4× Platinum 240,000‡
Poland (ZPAV)[12] 4× Platinum 200,000‡
United States (RIAA)[24] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Salt"
Region Date Format(s) Version Label Ref.
Various July 27, 2018 SoundCloud Original Self-released [78]
December 12, 2019 Atlantic [25]
April 8, 2020 Acoustic [26]
April 16, 2020 Remixes [27]

See also

References

  1. 1 2 3 Nied, Mike (December 12, 2019). "Ava Max Is All Cried Out & Feeling Fabulous On Fierce New Single Salt". Idolator. Archived from the original on September 4, 2020. Retrieved December 22, 2019.
  2. 1 2 3 4 Roth, Madeline (December 12, 2019). "Ava Max Finally Unleashes The Fan-Favorite Anthem 'Salt'". MTV News. Archived from the original on December 16, 2019. Retrieved December 26, 2019.
  3. ↑ @AvaMax (December 5, 2019). "Your wish is my command" (Tweet). Archived from the original on December 6, 2019. Retrieved December 26, 2019 – via Twitter.
  4. 1 2 3 Aniftos, Rania (December 12, 2019). "Ava Max Finally Drops Fan Favorite Song 'Salt'". Billboard. Archived from the original on December 14, 2019. Retrieved December 26, 2019.
  5. ↑ Wang, Steffanee (July 30, 2020). "Ava Max On "Who's Laughing Now" & Getting Revenge On Those Who Doubted Her". Nylon. Archived from the original on August 1, 2020. Retrieved July 31, 2020.
  6. 1 2 "Salt". Retrieved March 13, 2020 – via Tidal.
  7. 1 2 Das, Shaoni (December 19, 2019). "Ava Max Gets Down To Disco In 'Salt'". Music Talkers. Archived from the original on January 12, 2020. Retrieved January 12, 2020.
  8. 1 2 DeVille, Chris (January 24, 2019). "Can Ava Max's Global Hit 'Sweet But Psycho' Take Over America Too?". Stereogum. Archived from the original on January 25, 2019. Retrieved January 25, 2019.
  9. ↑ Nilles, Billy (December 14, 2019). "The MixtapE! Presents Harry Styles, Dua Lipa and More New Music Musts". E! Online. Archived from the original on September 4, 2020. Retrieved June 22, 2020.
  10. ↑ Hautman, Nicholas (September 17, 2020). "Ava Max Shows Promise on Anthem-Filled Debut Album 'Heaven & Hell': Review". Us Weekly. Retrieved September 17, 2020.
  11. 1 2 "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved April 14, 2020.
  12. 1 2 "Wyróżnienia – Platynowe płyty CD - Archiwum - Przyznane w 2021 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved January 13, 2021.
  13. 1 2 "Ava Max – Salt". VG-lista. Retrieved June 21, 2020.
  14. 1 2 "Ava Max – Salt" (in German). Ö3 Austria Top 40. Retrieved April 16, 2020.
  15. 1 2 "Austrian single certifications – Ava Max – Salt" (in German). IFPI Austria. Retrieved December 14, 2022.
  16. 1 2 "Ava Max – Salt" (in German). GfK Entertainment charts. Retrieved April 9, 2020.
  17. 1 2 "Gold-/Platin-Datenbank (Ava Max; 'Salt')" (in German). Bundesverband Musikindustrie. Retrieved July 9, 2020.
  18. 1 2 "Ava Max: Salt" (in Finnish). Musiikkituottajat. Retrieved March 8, 2020.
  19. 1 2 "Russia Airplay Chart for 2020-03-13." TopHit. Retrieved March 21, 2020.
  20. 1 2 "Ukraine Airplay Chart for 2020-04-17." TopHit. Retrieved April 24, 2020.
  21. 1 2 "Ava Max – Salt". Swiss Singles Chart. Retrieved April 5, 2020.
  22. 1 2 "Brazilian single certifications – Ava Max – Salt" (in Portuguese). Pro-Música Brasil. Retrieved January 7, 2022.
  23. 1 2 "French single certifications – Ava Max – Salt" (in French). Syndicat National de l'Édition Phonographique. Retrieved November 15, 2022.
  24. 1 2 "American single certifications – Ava Max – Salt". Recording Industry Association of America. Retrieved September 23, 2021.
  25. 1 2 "Salt – Single". Apple Music (US). Archived from the original on December 26, 2019. Retrieved December 26, 2019.
  26. 1 2 "Salt (Acoustic) – Single". Apple Music (US). Archived from the original on April 11, 2020. Retrieved April 11, 2020.
  27. 1 2 "Salt (The Remixes) – Single". Apple Music (US). Archived from the original on September 4, 2020. Retrieved April 16, 2020.
  28. ↑ "Salt". Spotify. Archived from the original on December 26, 2019. Retrieved December 26, 2019.
  29. ↑ "Ava Max: Torn (2-Track)" (in German). jpc. Archived from the original on January 11, 2020. Retrieved May 10, 2021.
  30. ↑ "HOT 100 Issue 1289". The Music Network. Archived from the original on September 4, 2020. Retrieved August 20, 2020.
  31. ↑ "Ava Max – Salt" (in Dutch). Ultratip. Retrieved May 1, 2020.
  32. ↑ "Ava Max – Salt" (in French). Ultratip. Retrieved April 18, 2020.
  33. ↑ Ava Max — Salt. TopHit. Retrieved March 24, 2020.
  34. ↑ "Croatia ARC TOP 100". HRT. Archived from the original on June 6, 2020. Retrieved May 5, 2020.
  35. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 202021 into search. Retrieved May 25, 2020.
  36. ↑ "Ava Max – Salt". Tracklisten. Retrieved June 21, 2020.
  37. ↑ "Euro Digital Song Sales Chart (The week of April 11, 2020)". Billboard. Archived from the original on April 10, 2020. Retrieved April 10, 2020.
  38. ↑ "Ava Max – Salt" (in French). Les classement single. Retrieved June 21, 2020.
  39. ↑ "Airplay Charts Deutschland Woche 15/2020" [Airplay Charts Germany Week 15, 2020]. Germancharts.de (in German). Hung Medien & MusicTrace on behalf of Bundesverband Musikindustrie. Retrieved January 22, 2023.
  40. ↑ "Digital Singles Chart (International) Εβδομάδα: 19/2020" (in Greek). IFPI Greece. Archived from the original on May 25, 2020. Retrieved May 25, 2020.
  41. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved January 8, 2021.
  42. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 17, 2020.
  43. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 3, 2020.
  44. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved August 16, 2020.
  45. ↑ "Chart Track: Week 19, 2020". Irish Singles Chart. Retrieved May 8, 2020.
  46. ↑ "2020 20-os SAVAITĖS (gegužės 8-14 d.) SINGLŲ TOP100" (in Lithuanian). AGATA. May 15, 2020. Archived from the original on May 15, 2020. Retrieved May 17, 2020.
  47. ↑ "Nederlandse Top 40 – week 36, 2020" (in Dutch). Dutch Top 40. Retrieved September 4, 2020.
  48. ↑ "Ava Max – Salt" (in Dutch). Single Top 100. Retrieved July 10, 2020.
  49. ↑ "Airplay 100 – 1 martie 2020" (in Romanian). Kiss FM. March 1, 2020. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  50. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 202029 into search. Retrieved August 17, 2020.
  51. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 202031 into search. Retrieved September 1, 2020.
  52. ↑ "SloTop50 – Slovenian official singles chart". slotop50.si. Archived from the original on July 1, 2020. Retrieved July 6, 2020.
  53. ↑ "Ava Max – Salt". Singles Top 100. Retrieved July 6, 2020.
  54. ↑ "Ö3 Austria Top40 Jahrescharts 2020". Ö3 Austria Top 40. Archived from the original on December 31, 2020. Retrieved December 31, 2020.
  55. ↑ "Radio – Top Year-End Radio Hits - Музыкальные чарты TopHit.ru" (in Russian). TopHit. Retrieved January 4, 2021.
  56. ↑ "Track Top-100 2020". Hitlisten. Retrieved January 13, 2021.
  57. ↑ "Top de l'année Top Singles 2020" (in French). SNEP. Retrieved February 8, 2021.
  58. ↑ "Top 100 Jahrescharts 2020". GfK Entertainment (in German). mtv.de. Retrieved December 9, 2020.
  59. ↑ "Dance Top 100 - 2020". Mahasz. Retrieved February 18, 2021.
  60. ↑ "Rádiós Top 100 - hallgatottsági adatok alapján - 2020". Mahasz. Retrieved February 18, 2021.
  61. ↑ "Single Top 100 - eladási darabszám alapján - 2020". Mahasz. Retrieved February 18, 2021.
  62. ↑ "Stream Top 100 - darabszám alapján - 2020". Mahasz. Retrieved March 4, 2022.
  63. ↑ "Top 100-Jaaroverzicht van 2020" (in Dutch). Dutch Top 40. Retrieved December 28, 2020.
  64. ↑ "Jaaroverzichten – Single 2020" (in Dutch). MegaCharts. Retrieved January 6, 2021.
  65. ↑ "Najpopularniejsze single radiowe i najlepiej sprzedające się płyty 2020 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved January 28, 2021.
  66. ↑ "City & Country Radio – Top Year-End Radio Hits - Музыкальные чарты TopHit.ru" (in Russian). TopHit. Retrieved January 4, 2021.
  67. ↑ "Årslista Singlar, 2020". Sverigetopplistan. Retrieved January 20, 2021.
  68. ↑ "Schweizer Jahreshitparade 2020". hitparade.ch. Retrieved December 28, 2020.
  69. ↑ "City & Country Radio – Top Year-End Radio Hits - Музыкальные чарты TopHit.ru" (in Russian). TopHit. Retrieved January 4, 2021.
  70. ↑ "Top Radio Hits Global Annual Chart – 2021". TopHit. Archived from the original on August 5, 2022. Retrieved August 5, 2022.
  71. ↑ "Dance Top 100 - 2021". Mahasz. Retrieved February 4, 2022.
  72. ↑ "Top Radio Hits Russia Annual Chart – 2021". TopHit. Archived from the original on August 5, 2022. Retrieved August 5, 2022.
  73. ↑ "Rádiós Top 100 - hallgatottsági adatok alapján - 2022" (in Hungarian). Mahasz. Archived from the original on February 3, 2023. Retrieved February 4, 2023.
  74. ↑ "ARIA Charts – Accreditations – 2023 Singles" (PDF). Australian Recording Industry Association. Retrieved April 4, 2023.
  75. ↑ "Canadian single certifications – Ava Max – Salt". Music Canada. Retrieved August 27, 2021.
  76. ↑ "Danish single certifications – Ava Max – Salt". IFPI Danmark. Retrieved March 16, 2021.
  77. ↑ "Norwegian single certifications – Ava Max – Salt" (in Norwegian). IFPI Norway. Retrieved November 19, 2021.
  78. ↑ "Salt, Ava Max". July 27, 2018. Retrieved May 10, 2021 – via SoundCloud.
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