Sally Catto
NationalityCanadian
Occupation(s)Lawyer, literary agent, television executives

Sally Catto is general manager for programming at the Canadian Broadcasting Corporation.[1]

Catto has explained the balancing act she and her colleagues must tread, in choosing productions to fund that help preserve a Canadian identity.[2][3][4][5]

In a profile in Playback magazine Catto described how her team had a mandate to take risks, when taking CBC programming in a new direction.[5] The profile offered the recently broadcast Book of Negroes miniseries as an example of the success of this new initiative.

Prior to joining the CBC Catto worked as a lawyer, and as a literary agent.[5] Prior to taking on responsibility for all programming Catto was a producer for several well-reviewed series, including Intelligence and Murdoch Mysteries.

References

  1. ↑ "Former Temple Street exec Trish Williams to oversee scripted content at CBC". City News. Toronto. 2019-02-11. Retrieved 2019-09-11. The public broadcaster says Williams begins her role as executive director of scripted content Tuesday. She will report to Sally Catto, general manager of programming.
  2. ↑ "Canadian TV is popular thanks to America". Vice. Retrieved 2019-09-11.
  3. ↑ Peter White (2019-07-02). "Covert Affairs' Kari Matchett & 'True Blood's Stephen Moyer To Star In CBC's Canadian Spy Thriller 'Fortunate Son'". Deadline. Retrieved 2019-09-11. 'Fortunate Son takes us back to a period in Canadian history that we haven't yet seen reflected dramatically on CBC, and given today's sense of political and social unrest, now is the time to tell this story,' said Sally Catto, General Manager, Programming, CBC. 'The series feels relevant and relatable to Canadians, and we look forward to watching the cast bring this gripping drama to life.'
  4. ↑ Manori Ravindran (2019-02-12). "CBC appoints exec director for scripted". TBI Vision. Retrieved 2019-09-11. Catto said: 'Trish has led talented creative teams in the creation of significant Canadian series that have elevated this country's reputation for quality scripted programming. In this competitive global landscape, Trish's experience and insights will help to further enhance CBC's acclaimed drama, comedy and film slate, including strengthening collaboration with Canadian creators and international partners.'
  5. 1 2 3 Mark Dillon (2015-11-27). "Programmer of the Year: Sally Catto". Playback magazine. Retrieved 2019-09-11. Then, of course, there are ratings. CBC has talked up a new direction since Catto's boss Heather Conway, EVP English services, was hired in late 2013. It's looking to offer something distinct from the private networks – mainly, shows with cable-TV edginess for a wider audience. And today the Ceeb can feel vindicated by numbers.
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