SM Institute
Other nameSMI
Founder(s)
Established2021
PresidentChoi Jin-young
Location
Namsan, Jung District
,
Seoul
,
South Korea
Websitesm.institute/ko (Archived)

SM Institute (Korean: 에스엠 인스티튜트; SMI) is an international art educational institution located in Jung District, Seoul. Through the memorandum of understanding signed by SM Entertainment and Jongro Haneul Education, it was founded in 2021. The institution provides academic programs focused on fostering talents based on K-pop and K-culture.

History

SM Institute logotype

SM Entertainment and Jongro Haneul Education have developed a culture technology (CT) education program focused on SM's celebrity discovery and cultural content production expertise over the past three years since the signing of a memorandum of understanding (MOU) between the two companies in 2016.[1] On September 9, 2020, SM and Jongro announced that they had established SM Institute, an international art education institution.[2] SMI began accepting applications in late 2020 for the initial class, which started in March 2021, and prepared for its global expansion at the beginning of 2021, with its second establishment in Los Angeles and succeeded across major cities in Asia.[3] SME then announced its partnership with Advantages Digital Learning Solutions (ADLS) with Choi Jin-young, SMI president, grasping the prospect of online learning through the affiliation so that students won't have to give up their education to become global stars and have a broad scope of probable pathways for their talents.[4] On December 30, SK Telecom CS T1, an e-sports company, announced that it had signed a business agreement with SMI to foster global e-sports talent.[5]

Campus and academics

SMI will be built on the site of the Dongrang Arts Center, formerly Seoul Institute of the Arts, located in Namsan, Jung District, Seoul.[6] SM and Jongro have been able to formulate Korean and foreign language education programs required for international celebrities.[7] The companies have also laid a foundation for developing educational programs from "outstanding" domestic and foreign educational institutions and companies on securing a place to educate specialized curriculums.[8] SMI provided academic programs to foster talent based on prevalent global cultures such as K-pop and K-culture and language instruction such as Korean, English, Chinese, and Japanese for domestic and international students.[9] ESteem also participates in the establishment and operation of SMI, specializing in models, entertainers, influencer management and fashion, beauty, lifestyle content, and actor academies.[10] In addition to the offline education curriculum, SMI provides services even in the untact era by incorporating adaptive learning technologies and content using advanced educational technology such as artificial intelligence (AI) and plans to export Korea's ed-tech solutions and content overseas.[11] Through the projects integrated with the curriculum, students are expected to acquire real-world and valuable experiences.[12] As a famous cultural artist demands to give up studies, Cho Jin-young noted that SMI provides customized learning scope and program that actively utilizes online learning to help students fulfill their goals.[13]

References

  1. ↑ Lee, Min-ji (September 9, 2020). SM, K팝 글로벌 스타 육성 교육기관 설립 "내년 3월 개강 준비"(공식) [SM, Establishes K-Pop Global Star Development Education Institution "Preparing for the Start of Classes in March Next Year" (Official)]. Newsen (in Korean). Retrieved June 15, 2022.
  2. ↑ Ha, Na-young (September 9, 2020). SM엔터테인먼트, 서울 남산에 글로벌 예술교육기관 설립…내년 3월 개강 [SM Entertainment, Establishes a Global Art Education Institution in Namsan, Seoul…School Starts in March Next Year]. Digital Chosun (in Korean). Retrieved June 15, 2022.
  3. ↑ "SM Institute Selects Advantages Digital Learning Solutions to Provide Virtual Learning for Future K-pop Artists". Business Wire. November 5, 2020. Retrieved June 15, 2022.
  4. ↑ "SM Institute Selects Advantages Digital Learning Solutions to Provide Virtual Learning for the Future K-Pop Artist". Advantages Digital Learning System. November 3, 2020. Retrieved June 15, 2022.
  5. ↑ Lee, Hyo-seok (December 30, 2020). T1 아카데미-SM인스티튜트, e스포츠 글로벌 인재 육성 협약 [T1 Academy-SM Institute, E-sports Global Talent Development Agreement]. Yonhap News Agency (in Korean). Retrieved June 15, 2022.
  6. ↑ Woo, Bin (September 9, 2020). SM엔터테인먼트, K팝 글로벌 스타 육성 교육기관 SM Institute 설립 [SM Entertainment, Establishes SM Institute, K-Pop Global Star Development Institution]. Ten Asia (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  7. ↑ Jeong, Ji-won (September 9, 2020). SM, K-POP 교육기관 'SM Institute' 설립…10월 수강생 모집(공식) [SM, Establishes SM Institute, A K-POP Educational Institution…Student Recruitment in October (Official)]. JoyNews24 (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  8. ↑ Lee, Se-hyun (September 9, 2020). [공식]SM-종로학원, 글로벌 스타 육성하는 'SMI' 설립 [[Official] SM-Jongro Academy, Establishes 'SMI' to Foster Global Stars]. Kyunghyang Shinmun (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  9. ↑ Hwang, Ji-young (September 9, 2020). SM엔터, 서울 남산에 K팝 사관학교 설립…내년 3월 개강 [SM Entertainment. Establishes K-Pop Academy in Namsan, Seoul…March Next Year]. Ilgan Sports (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  10. ↑ Noh, Yi-seul (September 9, 2020). SM엔터, 남산에 K팝 글로벌 예술교육기관 설립...10월 수강생 모집 [SM Entertainment, Establishes K-Pop Global Arts Education Center in Namsan...October Student Recruitment]. Hobby En (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  11. ↑ Kim, Na-yeon (September 9, 2020). SM엔터, K-POP 글로벌 예술교육기관 'SM Institute' 설립 [SM Entertainment, Establishes A Global Art Education Institution for K-POP 'SM Institute']. Single List (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  12. ↑ Hia, Nicole Anne (September 14, 2020). "SM Entertainment's New SM Institute Is A School For Aspiring Stars". TheSmartLocal – South Korea. Archived from the original on September 29, 2020. Retrieved June 20, 2020.
  13. ↑ Baek, Yoon-gi (September 9, 2020). SM, K팝 글로벌 예술교육기관 'SMI' 설립 [SM, Establishes SMI, A Global Art Education Institution for K-Pop]. Edaily (in Korean). Archived from the original on June 20, 2022. Retrieved June 20, 2022.

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