Lil Rob
Background information
Birth nameRoberto L. Flores[1]
Born (1975-09-21) September 21, 1975
San Diego, California, U.S.[2]
OriginSolana Beach, California, U.S.
Genres
Years active1992–present
LabelsBC Records (1992–1995)
Familia Records (1997–1999)
Low Profile Records (1999–2002)
Upstairs Records, Inc. (2002–present)

Roberto L. Flores (born September 21, 1975), also known as Ese 1218,[2] and better known by his stage name Lil Rob,[2] is an American rapper, producer, and actor.

Early life

Flores was born in San Diego,[3][4] and raised in La Colonia de Eden Gardens, a Mexican American neighborhood in Solana Beach, California. He loved 80s funk bands such as the Gap Band and the S.O.S. Band.

Career

In 1992, he began performing under the name Lil Rob & the Brown Crowd, and recorded a single titled "Oh, What a Night in the 619". Though it did not chart, it was later featured on his 1997 debut album Crazy Life, with the title shortened to "Oh, What a Night". In 1994 at the age of 18, his chin was shattered when he was shot in the jaw.[5][6] He later denounced any gang affiliations.[6] The numbers twelve and eighteen, which are tattooed on his forearms, represent the numeric value of the letters L and R, the initials of his stage name.[6]

In 2002, Lil Rob left Low Profile Records after a financial dispute,[1] and signed to Upstairs Records. He found commercial success with the 2005 release Twelve Eighteen (Part I) in which the single "Summer Nights" received national airplay, a first in his career.[1][6] "Summer Nights" peaked at #36 on the Billboard Hot 100 and #13 on the Hot Rap Tracks chart. The follow-up single, "Bring Out the Freak in You", peaked at #85 on the Hot 100 Charts, and at #20 on the Hot Rap Tracks. The exposure led to small roles in the 2005 Cuba Gooding, Jr. film Dirty and the 2007 Rob Schneider vehicle Big Stan, both of which were released straight to DVD in the U.S.

On June 29, 2007, Lil Rob made his very first appearance overseas in Okinawa, Japan. 1218 (Part II) was released in 2008 and featured the single "Let Me Come Back" featuring Fingazz. In 2009, Love & Hate, was released, and in 2013, he released a new song called "Don't Want to Fall in Love". In 2014, his ninth album, R.I.P. (Recording In Progress), was released.

Lil Rob has collaborated with musicians such as E-40,[7] Ice Cube,[7] Kid Frost, Paul Wall, The Game, Pitbull, N.O.R.E, Bizzy Bone, Baby Bash, SPM, Fat Joe, Flo Rida, MC Magic and Cuco.[8] Lil Rob and Mr. Shadow were in a group called The Mayhem Click.

Discography

See also

References

  1. 1 2 3 Stavans, Ilan (2014-07-29). Latin Music [2 volumes]: Musicians, Genres, and Themes. Bloomsbury Publishing USA. p. 327. ISBN 978-0-313-34396-4.
  2. 1 2 3 "Lil Rob". San Diego Reader. Retrieved 2023-10-28.
  3. ↑ "So far, Lil Rob is keeping his day job". The Fresno Bee. 2002-10-11. Retrieved 2023-10-28 – via Newspapers.com.
  4. ↑ Clover, Sterling (September 8, 2005). "Lil' Rob". Miami New Times. Retrieved 2023-10-28.
  5. ↑ "Lil' Rob Represents Brown Pride". LatinRapper.com. September 15, 2004. Retrieved April 28, 2010.
  6. 1 2 3 4 "Local Events". The Oklahoma City Sentinel. July 30, 2023. Archived from the original on 2023-10-28. Retrieved 2023-10-28.
  7. 1 2 "The 50 Greatest Car Songs in Rap History". Complex. April 9, 2012. Retrieved 2023-10-28.
  8. ↑ Cepeda, Eduardo (March 14, 2019). "Lil Rob, MC Magic and Cuco's Dreamy New Anthem "Search" Bridges Generations of Chicano Rap". Remezcla. Retrieved 2023-10-28.


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