Riich
Product typeAutomotive
OwnerChery Automobile
CountryChina
IntroducedMarch 2009
DiscontinuedApril 2013
MarketsChina
Company
IndustryAutomobile
Headquarters
Wuhu, Anhui

Riich (Chinese: 瑞麒; pinyin: Ruìqí) was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009.[1] The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued.[2] Sales of Riich vehicles ended in April 2013.

Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.

Products

The first Riich product to enter production was the G6, a medium-to-high end sedan solely developed by Chery and offered with a 3.0-litre V6 engine or a 2.0-litre turbocharged engine.[1][3]

The Riich X1 mini SUV was launched in November 2009,[4][5] and the G5 mid-size sedan in December 2009.[6] Products launched by Riich before the discontinuation of the brand are listed below:

References

  1. 1 2 "Chery launches luxury car brands". Alibaba. 22 March 2009. Retrieved 25 August 2012.
  2. ↑ "Chery Finally Decides to Ax Rely and Riich Brands". China Auto Web. 2012-09-06. Retrieved 2013-09-15.
  3. ↑ "China's Chery to stay away from overseas buys-Sohu". Reuters. 15 December 2009. Retrieved 26 August 2012.
  4. ↑ "Riich X1 enters market". Alibaba. 16 November 2009. Retrieved 26 August 2012.
  5. ↑ "Chinas Premium-SUV". Auto Bild. 17 November 2009. Retrieved 26 August 2012.
  6. ↑ "Chery Auto launches luxury sedan Riich G5". Gasgoo. 24 December 2009. Retrieved 26 December 2012.
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