Revelation: Revolution '69
Studio album by
the Lovin' Spoonful featuring Joe Butler
ReleasedOctober 7, 1968 (1968-10-07)[1]
Genre
Length32:06
LabelKama Sutra
ProducerBob Finiz, Chip Douglas
The Lovin' Spoonful chronology
Everything Playing
(1967)		 Revelation: Revolution '69
(1968)		 The Very Best of the Lovin' Spoonful
(1970)
Singles from Revelation: Revolution '69
  1. "Never Goin' Back"
    Released: June 5, 1968[1]
  2. "(Till I) Run with You" / "Revelation: Revolution '69"
    Released: August 20, 1968[2]
  3. "Me About You" / "Amazing Air"
    Released: c. January 1969[3][4]

Revelation: Revolution '69 is the fifth and final studio album by the Lovin' Spoonful, released in late 1968.[5]

History

Revelation: Revolution '69 is the final studio album by the group. It features Joe Butler as lead singer on most tracks, following the departure of former lead vocalist and songwriter John Sebastian.[6] Almost all the songwriting for the album is divided fairly equally amongst three songwriting teams: Garry Bonner and Alan Gordon (notable for their earlier compositions for The Turtles); Ralph Dino and John Sembello; and producer Bob Finiz and Joe Butler. Butler also wrote one song on his own. The album also included "Never Going Back", which was written by John Stewart and had been released in 1968 as a single.

Revelation: Revolution '69 was reissued on CD in 2008, in Japan only, with three bonus tracks—two edited versions of the title track, and the remixed single edit of "Me About You". It was also reissued in 2011 in the UK as part of the box set The Lovin' Spoonful: Original Album Classics. Both reissues include three bonus tracks.

Composition

Revolution: Revelation '69 is primarily a pop album.[7] One of the album's major set-pieces is the seven-minute "War Games",[8] a sound collage[6] that juxtaposes sounds of warfare with the Pledge of Allegiance and the patriotic song "My Country, 'Tis of Thee".[7] One reviewer described it as a mix of "dogs barking, babies crying, guns firing and kids playing".[9] Further exhibiting the album's use of social commentary, the title track comments that "the prize they give to men who kill is a statue in the park."[7] According to one reviewer, Butler uses the song to exhort to all "to wake up in contemporary language".[10]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[6]
Billboard[11]
Encyclopedia of Popular Music[12]
MusicHound Rock1/5[13]

Reviewing the album for the British music magazine New Musical Express, the critic Richard Greene disparaged the album when compared to the Lovin' Spoonful's previous output. He concluded that the only valuable elements of the LP were the track "Only Yesterday" and "the nude lady on the cover".[9] Don Heckman of Stereo Review praised the recording and sound quality, but panned the music for being unlike "the original Spoonful". He noted that, due to ego problems, rock groups often splinter after a year or two riding "the crest of popularity", with the Lovin' Spoonful being an example. He wrote that "Sebastian's departure, in particular, has diminished the group's performing skills and the quality of its material", and commented that Butler had failed to "put together a group that in any way approaches the light-hearted joie de vivre of the original Spoonful."[14]

Cash Box described the album as "a mixture of pop tunes and social comment", and believed that it "could see appreciable sales activity".[7] In their review, RPM Weekly said the album should bring the Lovin' Spoonful "back into prominence".[15] Record World highlighted Butler for being the "nominal head of the group" since John Sebastian departed for a solo career. The magazine believed "War Games" to be one of the album's "main attractions".[8] Billboard hailed it as one of their four-star albums, one of five popular music LPs to receive the rating that month.[11]

Retrospectively, Gary Mollica of AllMusic gave the album two out of five stars, saying "this flawed gem came out of left field," and praising the songs "Never Going Back" and, to a lesser extent, "Run With You" while strongly criticizing the tracks that Joe Butler wrote, especially "War Games."[6] Mojo contributor Dave DiMartino rote that Revelation: Revolution '69 contained the Lovin' Spoonful's final two singles and "a memorable album sleeve depicting Butler and a woman, both naked, and a lion, running", but believed that Sebastian's absence was "notable".[16]

Track listing

Side one

  1. "Amazing Air" (Bonner, Gordon) – 2:50
  2. "Never Going Back" (John Stewart) – 2:48
  3. "The Prophet" (Finiz, Butler) – 2:45
  4. "Only Yesterday" (Dino, Sembello) – 2:43
  5. "War Games" (Butler) – 7:02

Side two

  1. "(Till I) Run With You" (Gordon, Bonner) – 2:52
  2. "Jug of Wine" (Dino, Sembello) – 2:31
  3. "Revelation: Revolution '69" (Butler, Finiz) – 2:29
  4. "Me About You" (Bonner, Gordon) – 3:48
  5. "Words" (Dino, Sembello) – 2:18

References

  1. 1 2 Ruppli & Novitsky 1998, p. 396.
  2. ↑ Ruppli & Novitsky 1998, p. 405.
  3. ↑ Billboard Review Panel (February 1, 1969). "Spotlight Singles". Billboard. p. 79.
  4. ↑ "Bubbling Under the Hot 100". Billboard. February 1, 1969. p. 64.
  5. ↑ Boone & Moss 2014, p. 195.
  6. 1 2 3 4 "The Lovin' Spoonful - Revelation Revolution '69 Album Reviews, Songs & More | AllMusic". Retrieved 19 December 2022.
  7. 1 2 3 4 "Pop Best Bets;" (PDF). Cash Box: 39. December 7, 1968. Retrieved December 8, 2023.
  8. 1 2 "Album Reviews: Pick Hits" (PDF). Record World: 18. December 14, 1968. Retrieved December 8, 2023.
  9. 1 2 Greene, Richard (June 7, 1969). "Lovin' Spoonful: Revelation: Revolution '69". New Musical Express. p. 11 – via Rock's Backpages.
  10. ↑ "Single Reviews" (PDF). Record World: 8. June 14, 1969. Retrieved December 9, 2023.
  11. 1 2 "Album Reviews Continued" (PDF). Billboard: 77. December 14, 1968. Retrieved December 8, 2023.
  12. ↑ Larkin, Colin (1997). "Lovin' Spoonful". Virgin Encyclopedia of Popular Music. London: Virgin Books. p. 775. ISBN 1-85227 745 9.
  13. ↑ Rucker, Leland (1996). "Lovin' Spoonful / John Sebastian". In Graff, Gary (ed.). MusicHound Rock: The Essential Album Guide. Detroit, Michigan: Visible Ink Press. pp. 422–423. ISBN 0-7876-1037-2 – via the Internet Archive.
  14. ↑ Heckman, Don (April 1969). "Entertainment" (PDF). Stereo Review: 116. Retrieved December 8, 2023.
  15. ↑ "Album Review" (PDF). RPM Weekly: 27. December 23, 1968. Retrieved December 8, 2023.
  16. ↑ DiMartino, Dave (July 2002). "The Lovin' Spoonful: End of the Rainbow". Mojo. Retrieved December 9, 2023.

Sources

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