RTL

Country	Germany
Broadcast area	National Also distributed in: Austria Switzerland France Italy Belgium Luxembourg Liechtenstein Netherlands Turkey Poland Romania Hungary Israel Denmark
Headquarters	Cologne, Germany
Programming
Language(s)	German
Picture format	2160p UHDTV (downscaled to 1080i and 576i for the HDTV and SDTV feeds respectively)
Ownership
Owner	RTL Group
Parent	RTL Deutschland
Sister channels	VOX n-tv Super RTL RTL Zwei Nitro RTLup VOXup RTL Crime RTL Living RTL Passion GEO Television
History
Launched	2 January 1984 (1984-01-02)
Former names	RTL plus (1984–1992) RTL Television (1992–2004)
Links
Website	www.rtl.de
Availability
Terrestrial
Digital terrestrial television	Channel numbers vary
Streaming media
Ziggo GO (Netherlands)	ZiggoGO.tv
RTL LIVE	RTL RTL Up RTL Crime RTL Passion RTL Living

RTL (from Radio Télévision Luxembourg), formerly RTL plus and RTL Television, is a German-language free-to-air television channel owned by RTL Deutschland, headquartered in Cologne. Founded as an offshoot of the German-language radio programme Radio Luxemburg, RTL is considered a full-service broadcaster under the Medienstaatsvertrag (Interstate Media Treaty) and is the largest private television network in Germany. As of August 2010, RTL employs some 500 permanent staff, having outsourced its news and technical departments.

In September 2021, Mediengruppe RTL Deutschland (RTL Germany Media Group) was renamed RTL Deutschland. As part of the rebrand, both the group and the channel received new logos and branding.

History

RTL plus was famous in its early years for showing low-budget films and American programmes. In 1988, it was the second most-viewed channel.^[1]

After reunification in 1990, broadcasting was extended to the entire country. RTL moved to Cologne and received the right to broadcast on free-to-air frequencies. That same year, RTL acquired the first-run rights to the German Football First Division. Deals with Cannon and Universal Studios finally provided more high-profile films for the channel. In 2012, RTL made a deal with Walt Disney Studios Motion Pictures to air films from its media library until 2016, when it switched to Universal, as Disney Channel was relaunched as a free-to-air channel competing with RTL.^[2]

In July 2015, the channel introduced the slogan Wilkommen zuhause (Welcome home) to complement Mein RTL, and launched its biggest advertising campaign in 20 years. This tagline (as Wilkommen zu Hause, with a space between zu and Hause) was earlier used in the early 2000s.

On 1 September 2017, RTL flattened its logo, with brighter shades of the three colours. The slogan continues to be Wilkommen Zuhause, through Mein RTL would be used in rare cases. Another sister channel, n-tv was rebranded on the same day.

As part of a comprehensive restructuring within Mediengruppe RTL Deutschland, RTL unveiled a new identity, a new, multi-colourful logo and a new graphics package. The rebrand rolled out on 15 September 2021, as well as RTL Crime, RTL Living and RTL Passion.

Station logos

• 
  Logo of RTL plus (1984–1987)
• 
  Logo of RTL plus (1987–1992)
• 
  Logo of RTL Television (30 October 1992 – 1999)
• 
  Logo of RTL (31 August 2008 – 28 August 2014)
• 
  Logo of RTL (28 August 2014 – 31 August 2017)
• 
  Logo of RTL (1 September 2017 – 14 September 2021)
• 
  Logo of RTL (since 15 September 2021)
• 
  Logo of RTL HD (since 15 September 2021)

Audience share

Germany

	January	February	March	April	May	June	July	August	September	October	November	December	Annual average
1985	–	–	–	–	–	–	–	–	–	–	–	–	0.4%
1986	–	–	–	–	–	–	–	–	–	–	–	–	0.7%
1987	–	–	–	–	–	–	–	–	–	–	–	–	1.2%
1988	–	–	–	–	–	–	–	–	–	–	–	–	4.1%
1989	–	–	–	–	–	–	–	–	–	–	–	–	10.0%
1990[3]	–	–	–	–	–	–	–	–	–	–	–	–	11.5%
1991[4]	–	–	–	–	–	–	–	–	–	–	–	–	14.4%
1992[5]	–	–	–	–	–	–	–	–	–	–	–	–	16.7%
1993[6]	–	–	–	–	–	–	–	–	–	–	–	–	18.9%
1994[7]	–	–	–	–	–	–	–	–	–	–	–	–	17.5%
1995[8]	–	–	–	–	–	–	–	–	–	–	–	–	17.6%
1996[9]	16.6%	16.6%	18.2%	18.6%	18.1%	15.5%	15.6%	16.7%	17.2%	16.7%	17.4%	16.5%	17.0%
1997[10]	15.9%	16.0%	16.4%	17.8%	17.0%	15.9%	14.8%	14.7%	16.9%	16.9%	15.7%	14.9%	16.1%
1998[11]	14.2%	14.2%	16.2%	16.2%	15.6%	13.8%	14.4%	15.7%	16.3%	15.1%	15.2%	14.6%	15.1%
1999[12]	13.6%	13.9%	15.0%	15.8%	15.9%	15.3%	14.9%	15.3%	15.5%	15.4%	14.3%	13.6%	14.8%
2000[13]	14.0%	14.0%	13.8%	14.3%	14.4%	13.7%	14.0%	14.2%	14.0%	14.6%	15.1%	14.7%	14.3%
2001[14]	14.3%	13.4%	15.3%	15.9%	16.9%	13.6%	14.3%	13.4%	15.5%	15.4%	14.6%	14.5%	14.8%
2002[15]	15.0%	13.2%	14.9%	16.1%	15.2%	12.6%	14.5%	13.2%	15.4%	15.5%	15.2%	14.4%	14.6%
2003[16]	15.8%	15.7%	16.0%	15.3%	15.5%	14.3%	13.7%	13.5%	15.5%	14.9%	13.9%	13.8%	14.9%
2004[17]	15.2%	13.8%	13.9%	14.1%	14.5%	12.2%	13.1%	12.3%	14.5%	14.4%	14.0%	12.8%	13.8%
2005[18]	13.1%	12.5%	12.9%	13.6%	14.1%	13.1%	12.7%	12.3%	14.0%	13.5%	13.5%	12.9%	13.2%
2006[19]	13.0%	12.3%	13.4%	12.8%	13.7%	12.8%	12.1%	12.7%	13.0%	13.1%	12.6%	11.9%	12.8%
2007[20]	12.6%	12.0%	12.6%	12.8%	12.9%	12.8%	12.4%	11.8%	13.1%	12.9%	12.1%	11.1%	12.4%
2008[21]	11.8%	11.5%	11.7%	12.5%	12.4%	9.8%	11.6%	10.5%	12.5%	12.1%	12.9%	11.5%	11.7%
2009[22]	12.6%	11.8%	12.4%	12.8%	12.4%	11.6%	11.4%	10.9%	13.3%	13.5%	14.0%	12.9%	12.5%
2010[23]	12.7%	12.7%	13.7%	14.0%	13.6%	12.7%	12.5%	12.8%	14.5%	14.8%	15.3%	13.6%	13.6%
2011[24]	15.2%	14.1%	13.7%	14.6%	14.9%	12.5%	13.3%	13.2%	14.8%	14.6%	14.3%	13.3%	14.1%
2012[25]	14.1%	13.1%	13.4%	12.7%	11.9%	10.6%	11.5%	10.5%	12.7%	12.3%	12.7%	10.8%	12.3%
2013[26]	13.1%	11.3%	11.2%	12.1%	11.4%	10.8%	10.9%	10.4%	10.7%	11.7%	11.5%	10.3%	11.3%
2014[27]	12.8%	10.4%	10.6%	10.6%	10.6%	8.4%	9.0%	9.0%	10.0%	11.5%	10.7%	9.5%	10.3%
2015[28]	11.3%	9.6%	9.8%	9.9%	9.9%	9.7%	9.2%	9.0%	10.6%	10.6%	10.1%	9.1%	9.9%
2016[29]	11.7%	10.0%	9.6%	10.0%	9.8%	8.3%	9.0%	8.3%	10.1%	10.4%	10.0%	9.2%	9.7%
2017[30]	11.0%	8.8%	9.3%	9.4%	9.5%	9.0%	8.5%	8.5%	9.0%	9.4%	9.0%	8.1%	9.2%
2018[31]	9.7%	8.4%	8.5%	8.6%	8.3%	7.5%	7.8%

The average age of the viewers is 48.9 years (as of 2016).^[32]

References

External links

• Official website (in German)