Pulse Hobart
Type of businessPrivate company
Type of site
News and Entertainment
Available inEnglish
Founded1 April 2016 (2016-04-01)
HeadquartersSandy Bay, Tasmania,
Hobart
,
AU
OwnerPulse Media Group Pty Ltd
URLwww.pulsehobart.com.au
AdvertisingNative, broadcast
Current statusActive

Pulse Hobart is a Tasmanian digital news publisher and broadcaster owned by Pulse Media Group Pty Ltd based in Hobart.

Pulse is best known for its local news and entertainment posts across social media platforms, such as Facebook and Instagram.

In addition to social media platforms, Pulse Hobart also publishes local Hobart and Tasmania news on their website – pulsehobart.com.au

Pulse also operates Pulse FM Hobart, a local Rhythmic CHR youth radio station available on iHeartRadio and FM.

According to Mediaweek, Pulse Hobart reaches more than 150,000 Tasmanians each week, and is Tasmania's most engaged with commercial publisher on social media.[1]

History

Pulse started as a narrowcast radio station in 2016 as Pulse FM Kingborough and Huon, before rebranding to Pulse FM Tasmania in August 2018 and Pulse FM Hobart in March 2019.[2]

At the start of September 2020, Pulse FM announced it would be pivoting to position itself primarily as a content publisher rather than a radio station, with the radio station moving in-line with the digital content platforms.[3]

Between 11 October 2021 and February 2022, Pulse FM rebranded as Pulse Hobart – positioning itself completely as a digital publisher. The radio station remains under the Pulse FM branding.[4]

In the 12 months of 2021, Pulse Hobart accumulated more than 2.4 million social media interactions.[5]

References

  1. ↑ "Pulse Media Group completes rebranding to Pulse Hobart". MediaWeek Australia. 15 February 2022. Retrieved 15 February 2022.
  2. ↑ "Pulse FM Hobart pivots to position itself as a content creator". RadioInfo. 31 August 2020. Retrieved 15 February 2022.
  3. ↑ "Pulse FM grows its brand in Hobart beyond just radio". RadioToday. 1 September 2020. Retrieved 15 February 2022.
  4. ↑ "Pulse FM rebrands to Pulse Hobart!". RadioToday Australia. 16 February 2022. Retrieved 16 February 2022.
  5. ↑ "Pulse FM Hobart completes its transition to Pulse Hobart". RadioInfo Australia. 15 February 2022. Retrieved 16 February 2022.
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