Dartz Motor Company
PredecessorRusso-Balt
Headquarters
Riga
,
Latvia
ProductsDartz Prombron
OwnerLeonard F. Yankelovich
ParentDARTZ GRUPA OÜ
Websitedartzmotorz.com

Dartz Motorz Company is a privately held Latvia-based company, subsidiary of Estonian corporation Dartz Grupa OÜ, that designs, manufactures, and sells high performance armored vehicles.[1][2][3] The company constituted itself from a renovated former Russo-Balt factory in Riga, Latvia.[4][5]

Product lineup

In 2009, Dartz attained notoriety with its Prombron model, in part because it was originally available in upholstered leather made from the foreskins of whale penises,[6] which the company subsequently dropped after the controversy was publicized.[7]

The Prombron came in nine distinct models: Iron Diamond, Iron Xtal, Monaco Red Diamond Edition, Black Dragon, Black Russian, Gold Russian, Aladeen, White Horse, and Monako.[8]

Dartz Pombron

Since September 2014, the product line consists of Prombron Black Shark[9] and Black Snake.[10] The Prombron is available in either the Saloon (sedan) or the Pullman (wagon), offered in standard, short, or long wheelbase.[11]

Dartz Kombat

In 2010, Red Sea Distribution announced that the T-98 Kombat would be available in North America for a list price starting at $225,000.[12][13] However, just two years later the T-98 Kombat was phased out, and the Prombron was released.

Dartz's Prombron Monaco Red Diamond Edition was shown at the 2010 Top Marques in Monaco,[14] with an expected price of €1,000,000 ($1.25 million), it would become the world's most expensive SUV.[15] The features included white gold-ruby encrusted embedded badges as well as gold-plated, bullet-proof windows, an exhaust system made out of tungsten, diamond-ruby encrusted gauges, and Kevlar exterior coating. It also comes with three bottles of the world's most expensive vodka, RussoBaltique.[16]

In 2022 the company announced plans to drop its "Z" logo, to apparently portray itself away from its Russian origins in the Russo-Balt company. A diamond sign was supposed to replace it.[17] Instead, as of 2023 its webpage was still marketing luxury "Z" incrusted products interspaced with weaponry images.[18]

Its website explains what animal skin the interior couches are made of, or how it smells, without actual information about the armor rating or vehicle's performance.[19]

See also

References

  1. ↑ "Investor Relations". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  2. ↑ "Contact Us". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  3. ↑ "Dartz Motorz Company". Dartz World. Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-06-04. Retrieved 2012-06-29.
  4. ↑ "Factory Tour / Dartz Motorz Company". Dartz World. Dartz Motorz (dartz.us). 2012. Retrieved 2012-06-29.
  5. ↑ "History". dartzkombat.com. Retrieved 2012-06-29.
  6. ↑ "Exclusive: Dartz Monaco Red Diamond Edition". Archived from the original on 2009-10-08.
  7. ↑ "Foreskin Removal: Dartz Prombron drops the whale penis". Autoblog. 2009-11-10.
  8. ↑ "Models". Dartz Motorz (dartz.us). 2012. Archived from the original on 2012-07-11. Retrieved 2012-06-29.
  9. ↑ "Black Shark". Dartz Grupa. 2015. Archived from the original on 2015-03-15. Retrieved 2015-03-19.
  10. ↑ "Black Snake". Dartz Grupa. 2015. Archived from the original on 2015-04-02. Retrieved 2015-03-19.
  11. ↑ "PROMBRON' - general info, body styles, main car models". MODELS. DARTZ MOTORZ (dartz.us). 2012. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  12. ↑ Red Sea Distribution official Website
  13. ↑ Ramsey, Jonothan (October 2010). "zenvo-st1 gets a US distributor and a price". AutoBlog.
  14. ↑ "Road Test: Dartz Prombron Wagon". GT Spirit. 2010-06-08. Retrieved 2012-06-29.
  15. ↑ tom (2012). "World's Most Expensive SUVs". most-expensive.net. Archived from the original on 2012-06-15. Retrieved 2012-06-29.
  16. ↑ Blackburn, Richard (2009-10-16). "The 4WD with seats made of whale penis". Fairfax Digital. Archived from the original on 4 March 2011. Retrieved 15 May 2011.
  17. ↑ "Symbol für Putin-Krieg Militärautobauer Dartz entfernt Z aus dem Logo | krone.at". Kronen Zeitung. Retrieved 2023-05-05.
  18. ↑ "OPULENT BOUTIQUE - opulence". Dartz. Archived from the original on 2023-01-28. Retrieved 2023-05-05.
  19. ↑ "BLACK STALLION". DARTZ. Retrieved 2022-08-02.
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