Vividata is a Toronto-based[1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.

Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).[2] The merged company temporarily used the name Amalco.[2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.[3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.[2] Vividata also has a custom syndicated survey division known as Vivintel.[4]

See also

  • Numeris, an analogous company covering Canadian broadcast media

References

  1. ↑ "Contact Us". Vividata. Retrieved May 28, 2018.
  2. 1 2 3 Powell, Chris (October 31, 2014). "PMB and NADbank merge". Marketing. Retrieved May 28, 2018.
  3. ↑ "Community Tennis Development" (PDF). April 2008. Retrieved Nov 11, 2020.
  4. ↑ "Daily Research News Online no. 28989 - Vividata, Manifold Link for Canadian Consumer Insights". www.mrweb.com. Retrieved 2020-12-05.


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