Populus is a market research company in the United Kingdom formed in 2003.

Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues.[1][2] It is also a member of the Market Research Society.[3]

Populus conduct telephone research using random digit dialing.[4]

In 2020 Populus became part of Yonder Consulting.[5]

References

  1. ↑ "On November 15th the British Polling Council (BPC) will be launched". British Polling Council. 1 November 2004. Archived from the original on 13 April 2010. Retrieved 14 August 2009.
  2. ↑ "Polling Archive > Politics". Populus. Archived from the original on 31 August 2009. Retrieved 14 August 2009.
  3. ↑ "Research Buyer Company | Market Research Society".
  4. ↑ "Populus Data Solutions web site". 2012. Retrieved 30 June 2013.
  5. ↑ "Yonder Consulting | Market Research Agencies | the Research Buyers Guide".


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