Pirtek
Founded1980
FounderPeter Duncan
Headquarters
Sydney
Key people
Stephen Dutton (CEO)
ProductsHydraulic Hose
OwnerDuncan family
Websitewww.pirtek.com
Pirtek Ford Transit in Plymouth, England, in March 2009

Pirtek is a global brand specialising in Hydraulic & Industrial hose. It was founded in Australia in 1980 by Peter Duncan, expanding into the United Kingdom in 1988 and the United States in 1996. It operates its business using a franchise model.

History

Pirtek was founded in Australia in 1980 by Peter Duncan and Wally Davey. The name is a derivation of Pirelli Technology–Pirelli being one of their major suppliers. The company initially began as a grouping of distributors before branching out into franchising in 1985.[1][2][3][4][5]

The company expanded as a franchise to the United Kingdom in 1988 as Pirtek Europe. The European operation was originally a partnership between the original founders and British businessmen Forbes Petrie and Peter Brennan.[6][7][8] Pirtek Europe was bought out by Vision Capital in 2007, then to Halifax Group in 2015.[2][9]

In the late 1990s, the parent company, Pirtek Fluid Transfer Solutions sold off 80 percent of the United States franchise business, ultimately buying back the share in 2015.[10]

Sports sponsorships

Stone Brothers Racing Ford Falcon BA on the Surfers Paradise Street Circuit in October 2005

Pirtek became involved in sporting sponsorship during the late 1990s, sponsoring Stone Brothers Racing. The company has supported motor sports outfits in various countries, as well as becoming involved in rugby league.[11]

Motor racing

Australia

United Kingdom

United States

Rugby league

Sports grounds

References

  1. ↑ Jay, Christopher (21 June 1993). "On-spot repairs spawn two large operations". Australian Financial Review. Retrieved 31 March 2022.
  2. 1 2 Whyte, Jemima (6 February 2015). "No hosing down growth plans for Pirtek". Australian Financial Review. Retrieved 31 March 2022.
  3. ↑ Trapp, Roger (10 August 1996). "Inside Business: An earth-shattering success". The Independent. Retrieved 31 March 2022.
  4. ↑ Topp, Nevin (4 November 1996). "Pirtek Fluid Systems come to Chch". The Press. Christchurch. p. 32.
  5. ↑ Wenger, Rachel (June 2001). "Quicker fixer-upper ; Pirtek's on-the-spot hydraulic hose repair saves customers lost money". Rubber & Plastics News. Vol. 30, no. 23.
  6. ↑ Trapp, Roger (9 February 2000). "The brand of a winning formula". The Independent. Retrieved 31 March 2022.
  7. ↑ Mendelsohn, Martin (19 May 1997). "Staying mobile wins the race". Evening Standard. p. 46. Retrieved 31 March 2022.
  8. ↑ Lorenz, Andrew (27 June 1993). "Duo keep wheels of industry turning". The Sunday Times. London. pp. 3, 11.
  9. ↑ "Halifax Buys Pirtek Europe From Vision Capital". Wall Street Journal. 11 February 2015. ISSN 0099-9660. Retrieved 31 March 2022.
  10. ↑ Stensholt, John (7 December 2015). "Pirtek to use Brabham Indy 500 sponsorship to expand in US: Motor sport". Australian Financial Review. p. 32.
  11. ↑ Kershler, Ray (24 May 2005). "On track with a sporting winner - Motoring sponsorship and one company's success". Daily Telegraph. Sydney. p. 26.
  12. ↑ Drivers lead Hall of Fame tributes to Stone brothers Speedcafe 6 December 2016
  13. ↑ Pirtek and Ambrose back together at DJR Team Penske Pirtek January 2015
  14. ↑ "SBR in drive for sponsor". Gold Coast Bulletin. 14 October 2005. p. 67.
  15. ↑ V8 Supercars reveals Pirtek as naming rights sponsor for the inaugural enduro cup Fox Sports Australia
  16. ↑ Pirtek to sponsor DJR Team Penske Fords at Phillip Isand Super Sprint Fox Sports Australia
  17. ↑ Andrew Jordan joins works MG Triple Eight Squad British Touring Car Championship 5 January 2015
  18. ↑ Andrew Jordan splits with Motorbase Performance Ford BTCC team Autosport 18 October 2016
  19. ↑ Pirtek Racing Reveals 2017 Livery British Touring Car Championship 12 January 2017
  20. ↑ Jordan gunning for glory as Pirtek Racing bows out British Touring Car Championship 8 October 2019
  21. ↑ Matt signs for Pirtek Team Murray Matthew Brabham 4 December 2015
  22. ↑ Austin Cindric gains Pirtek Nascar truck backing Speedcafe 13 January 2017
  23. ↑ Parramatta Eels split with major sponsor Pirtek Daily Telegraph 19 February 2013
  24. ↑ Pirtek buys naming rights to Parramatta Stadium Sydney Morning Herald 9 October 2013

Media related to Pirtek at Wikimedia Commons

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.