Tuttle Publishing
Parent companyPeriplus Publishing Group
Founded1948
FounderCharles E. Tuttle
Country of originUnited States of America
Headquarters locationNorth Clarendon, Vermont
DistributionSimon & Schuster (US)[1]
Publishers Group Canada (Canada)
Publishers Group UK (UK)
Self-distributed (Southeast Asia and Japan)[2]
Key peopleEric Oey (Publisher and CEO)
Michael Sargent (Manager)
Publication typesBooks
RevenueUS$2.5 million to US$5 million (estimated, 2010)
No. of employees18 (estimated, 2013)
Official websitetuttlepublishing.com

Tuttle Publishing, originally the Charles E. Tuttle Company, is a book publishing company that includes Tuttle, Periplus Editions, and Journey Editions.[3][4] A company profile describes it as an "International publisher of innovative books on design, cooking, martial arts, language, travel and spirituality with a focus on China, Japan and Southeast Asia."[5] Many of its books on Asian martial arts, particularly those on Japanese martial arts, were the first widely read publications on these subjects in the English language.[6]

History

Publisher and book dealer Charles E. Tuttle (1915–1993) founded the company in 1948 in Tokyo, Japan, with the aim of publishing "books to span the East and West."[3][6][7] It was the 31st corporation approved by the occupying Allied administration.[6] In its first year of operation, the company imported and distributed U.S. paperback publications to the occupying forces, and the next year, it released its first publication.[6] From 1951, it published many books on the Japanese language, arts, and culture, as well as translations of Japanese works into the English language.[6]

In 1953, part of the company was separated to form a new, partially owned company, Yohan, which took on responsibility for distributing U.S. paperback books and magazines.[6] The Charles E. Tuttle Company retained responsibility for distributing UK publications.[6] In 1991, under chief executive Peter Ackroyd,[a] a planned acquisition of the Atlantic Monthly Press failed to eventuate.[8][9] According to executives, "Tuttle, which specializes in Japanese and other Asian books, came to feel that it was putting its existing business at risk by acquiring Atlantic."[9] In 1996, the company changed its name to Tuttle Publishing.[10]

Since its founding, Tuttle has published more than 6,000 books and today maintains an active backlist of around 2,000 titles. The company now produces 150 new titles each year, most of which still focus on the areas of Asian interest that Tuttle has long been known for—everything from Asian literature and language learning to cooking, art, crafts, and design.[11]

Some of the company’s books state that it was founded in 1832 in Rutland, Vermont.[12] George Albert Tuttle (1816-1885), a direct ancestor of Charles E. Tuttle, founded Tuttle Co. in 1832 in Rutland as a printing company that printed newspapers, later including the Rutland Herald.[13] The multigenerational family printing business did not have a particular focus on Asian material. It thus remains open to debate whether 1832 represents the original founding of Tuttle Publishing, or whether the enterprise is, in the words of one author, the business of Charles E. Tuttle, "whose family had been in the book trade since 1832."[14]

Founder

The company's founder, Charles Egbert Tuttle, Jr., was a graduate of Phillips Exeter Academy and Harvard University.[6] He enlisted in the U.S. military and was stationed in Japan immediately after World War II, working on General Douglas MacArthur’s staff. His job, among other things, was to help revive the Japanese publishing industry after the war.[6] After his military service was completed, he decided to stay on in Japan and set up his own business importing English-language books and magazines and exporting rare Japanese antiquarian books to U.S. libraries.

Tuttle came from a distinguished New England publishing family.[6][15] His father, Charles E. Tuttle Sr., ran Tuttle Antiquarian Books—one of several Tuttle companies in Rutland, Vermont, that had been involved with printing and publishing since the 1830s.[16] At university, he studied American history and literature.[6] After graduating in 1937, he worked in the library of Columbia University for a year, then joined the family business.[6][7] His interest in publishing 'quality' books about Japan and Asia, and his keen eye for design and editorial matters as a publisher, grew out of an appreciation for the valuable antiquarian books that he dealt with as a youth.[11]

Current status

Exterior of Periplus Bookshop in Pondoh Indah Mall
A Periplus Bookshops branch in Pondok Indah Mall, part of Periplus Publishing Group and where most of Tuttle Publishing books are offered for sale in Indonesia

Tuttle publishes between 150-175 new books each year, including cooking, craft, history, art, architecture, current affairs, travel, origami, gardening and children's titles.[17] Many early Tuttle books remain in print today, such as Japanese Children's Favorite Stories (1954), The Book of Tea (1956) and Rashomon and Other Stories (1952).[18] Tuttle is also the official publisher of the Bruce Lee Library, with permission from his estate.

The company's bestselling books include Japanese Knitting Stitch Bible by Hitomi Shida, which has sold more than 60,000 copies since its release in 2017 and was in its fifth printing in 2018,[19] Others include Cool Japan Guide by Abby Denson, North Korea Confidential by Daniel Tudor and James Pearson, and Geek in Japan by Hector Garcia.[17] Tuttle Publishing is a part of Periplus Publishing Group and has a staff of around 60 people[10] split between its offices in North Clarendon (in Vermont, USA), Singapore and Tokyo.[3] Tuttle is one of few American publishers with offices in Asia.

According to UNESCO (2002, 2007), Tuttle Publishing is the most active publisher of books teaching Japanese to the English-speaking world, and English to the Japanese-speaking world.[20][21] The company has also published books on Tagalog,[22] Chinese,[18] Korean, Indonesian, Burmese, Cambodian, Lao, Malay, Thai, and Vietnamese. Tuttle published its first Arabic phrasebook in 2004[23] and, in 2009, its first introduction to Modern Standard Hindi.[24]

The editors work collaboratively with writers, illustrators, photographers and designers around the world. The company has a strong international network of distributors and booksellers—with Tuttle books distributed not only in North America and Asia, but from Europe to Australia and the Middle East to South Africa. Parent company Periplus Publishing Group has a bookstore chain in Indonesia with the same name (founded in 1985), which distributed and sold Tuttle books as well as books and magazines from other publishers.[25][26]

Singapore resident Eric Oey took over the company as publisher and CEO in 1996.[27] Oey is a nephew of Charles E. Tuttle and the founder of Periplus Editions.[18] Leading officers in the U.S. are Michael Sargent (Managing Director), David Loseby (CFO), and Christopher Johns (Sales & Marketing Director).[10]

See also

Explanatory notes

a. ^ This is not the same person as the British author by the same name.

References

  1. ↑ Our Valued Clients
  2. ↑ International Distributors
  3. 1 2 3 Tutttle Publishing: About us Archived 2011-07-15 at the Wayback Machine Retrieved on April 17, 2010.
  4. ↑ Grant, T. (1997): International directory of company histories (Vol. 86, 2nd ed., pp. 404–405). Chicago, IL: Saint James Press. (ISBN 978-1-5586-2590-7)
  5. ↑ The London Book Fair: Tuttle Publishing (2010). Retrieved on April 20, 2010.
  6. 1 2 3 4 5 6 7 8 9 10 11 12 Ingleton, N. (July 7, 1993). Obituary: Charles E. Tuttle. The Independent. Retrieved on April 17, 2010.
  7. 1 2 Saxon, W. (1993): Obituary: Charles Tuttle, 78, a dealer in books on U.S.-Asian ties The New York Times (June 11, 1993). Retrieved on April 18, 2010.
  8. ↑ Cohen, R. (1991): Small House to buy Atlantic Monthly Press The New York Times (June 24, 1991). Retrieved on April 20, 2010.
  9. 1 2 Cohen, R. (1991): The Atlantic Monthly Press is sold to one of its editors The New York Times (August 30, 1991). Retrieved on April 20, 2010.
  10. 1 2 3 Tuttle Publishing, 2019
  11. 1 2 Tuttle Publishing (2008): General trade catalog.
  12. ↑ Chin, Katie (2021). Katie Chin's global family cookbook: internationally-inspired recipes your friends and family will love!. Tuttle Publishing. p. 224. ISBN 978-1-4629-2235-2. OCLC 1237870453. Tuttle was founded in 1832 in the small New England town of Rutland, Vermont (USA).
  13. ↑ "From Abacus to Zen: A Short History of Tuttle Publishing". Kyoto Journal. 2019-12-22. Retrieved 2021-11-25.
  14. ↑ Flannery, Russell (February 1, 2019). "Still Standing After 70 Years: A New England Bridge To Asia". Forbes. Retrieved 2021-11-25.
  15. ↑ Edwards, B. (2006): Used book shop closes its doors Archived 2016-03-03 at the Wayback Machine Rutland Herald (July 20, 2006). Retrieved on April 18, 2010.
  16. ↑ Charles E. Tuttle Co. - Card File, 1940-1960s, vermonthistory.org. Retrieved 27 May 2021.
  17. 1 2 "Tuttle Publishing". www.tuttlepublishing.com. Retrieved 2019-03-25.
  18. 1 2 3 Flannery, Russell. "Still Standing After 70 Years: A New England Bridge To Asia". Forbes. Retrieved 2019-03-25.
  19. ↑ "Still Standing After 70 Years: A New England Bridge to Asia". Forbes.
  20. ↑ United Nations Educational, Scientific and Cultural Organization: Literature & translation – Charles E. Tuttle Publishing (Japan) (October 9, 2002). Retrieved on April 20, 2010.
  21. ↑ United Nations Educational, Scientific and Cultural Organization: Culture – Charles E. Tuttle Publishing (Japan) (2007). Retrieved on April 20, 2010.
  22. ↑ Tuttle Publishing: Unparalleled marketplace for Filipino children’s books & educational Tagalog language materials East Villagers (February 25, 2010). Retrieved on April 20, 2010.
  23. ↑ Tuttle Publishing (2004): Fall 2004 catalog.
  24. ↑ Tuttle Publishing (2010): Fall 2010 catalog.
  25. ↑ "About Us - Periplus Online Bookstore (Indonesia)". periplus.com. Retrieved 2023-07-23.
  26. ↑ Nasution, Maymunah (2023-03-29). "Surganya Buku Impor, Toko Buku Periplus Resmi Buka Cabang di Solo" [The Heaven of Imported Books, Periplus Bookstores Officially Opened Branch in Solo]. Solopos (in Indonesian). Retrieved 2023-07-23.
  27. ↑ Tuttle's tales of tantalizing literary trials and triumphs China Daily (July 23, 2010)
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