Paris Baguette
TypeSubsidiary
IndustryFood
HeadquartersSeoul, South Korea
Key people
Cho Sang-ho (CEO)
ProductsBaguette, croissant, cake in bread, confectionery
Revenue1.51 billion USD (2013)
ParentSPC Group
Websitewww.paris.co.kr

Paris Baguette (Korean: 파리바게뜨, romanized: Paribagetteu) is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.

Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in Korea in 2004, branching out to local subsidiaries in the United States, Vietnam, Singapore, etc.

Franchises

Paris Baguette

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of November 2023, the chain had over 3,600 retail stores in South Korea, 99 stores in the United States, and 6 stores in Canada.[1] Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France.[2]

Caffè Pascucci

Caffè Pascucci is an Italian espresso café franchise.[3]

A picture of the inside of the Paris Baguette Café in Vietnam, 2015

Other

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[3]

Labor practices

In 2022 a boycott of Paris Baguette took off after a worker at a Pyeongtaek factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various Korean trade unions have condemned the company due to a history of safety issues and union busting.[4][5][6]

See also

References

  1. ↑ Stern, Gary. "Paris Baguette, Owned By The Korean-Based SPC Group, Expanding Rapidly In The U.S." Forbes. Retrieved 28 September 2022.
  2. ↑ Lee, Hyojeong (2015-09-09). "빵의 본고장 파리서 "트레 봉, 파리바게뜨"".
  3. 1 2 "Paris Croissant < Food < Subsidiaries < About Us". spc.co.kr. Archived from the original on 2018-01-03. Retrieved 2017-11-28.
  4. ↑ "Protests, boycott against Paris Baguette, SPC spread following factory worker's death". koreatimes. 2022-10-20. Retrieved 2022-10-24.
  5. ↑ Montgomery, Hanako (24 October 2022). "Paris Baguette Is Being Boycotted After a Factory Worker Was Found Crushed in a Machine". vice.com. Retrieved 2022-10-24.
  6. ↑ "Former Manager at Paris Baguette Blows the Whistle, "Company Paid 50,000 Won for Every Member We Persuaded to Leave the Union"". english.khan.co.kr (in Korean). Retrieved 2022-10-24.
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