Pak Suzuki Motors
TypePublic
PSX: PSMC
IndustryAutomotive
Founded1983 (1983)
HeadquartersKarachi, Pakistan
Area served
Pakistan
ProductsSuzuki Automobiles
RevenueIncrease Rs. 202.467 billion (US$700 million)[1] (2022)
Decrease Rs. (3.142) million (US$11,000)[1] (2022)
Decrease Rs. (6.337) million (US$22,000)[1] (2022)
Total equityDecrease Rs. 19.770 billion (US$68 million)[1] (2022)
Number of employees
1,591[1] (2022)
ParentSuzuki Motor Corporation (73%)
Websitewww.suzukipakistan.com

Pak Suzuki Motor Company Limited (PSMCL) is a Pakistani automobile company which is a subsidiary of Japanese automaker Suzuki.[2][3]

It is the Pakistani assembler and distributor of cars manufactured by Suzuki and its subsidiaries and foreign divisions.[4] Currently Pak Suzuki is the largest car assembler in Pakistan.

History

The first model assembled at Pak Suzuki (Pak Suzuki 800)

The firm was founded in September 1982 as a joint venture between the Government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982.[4] Suzuki originally owned 25% of the stock, and have gradually increased their holding; they now own 73.09%. Pak-Suzuki was a joint venture between the semi-governmental Pakistan Automobile Corporation (PACO), who had earlier overseen local assembly from kits.[5] Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 60% (as of December 2011) of market share. Lacking serious competition, Pak Suzuki has had a market share of more than 50% since its inception and has complete monopoly in the small car segment. Apart from giving automobile related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.

Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built product was the 800 cc ST90 Carry van and truck. By 1984 the 1000 cc Jimny (SJ410) and 800 cc Alto/Fronte (called "FX") had been added to the lineup, and a second plant was planned for 1985.[6] Cars built by Suzuki Pakistan often lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. In 2006, Pak Suzuki offered factory-fitted CNG two years after rival Dewan Motors started offering the facility in their locally assembled Hyundai Santros.

By 2012, the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still used a carbureted engine. Starting in 2013, the Suzuki Mehran was equipped with EFI engines to meet the old Euro-II emission standards. The Suzuki Mehran was finally discontinued in March 2019. As a joint venture, Pak Suzuki is also investing in an automobile glass manufacturing company.

Financial Performance

Year ended Revenue (PKR thousand) Operating income (PKR thousand) Net income (PKR thousand) Total assets (PKR thousand) Total equity (PKR thousand)
31 December 2012[7] Increase58,531,137 Increase1,499,760 Increase978,022 Decrease21,384,864 Increase15,800,884
31 December 2013[8] Decrease51,061,333 Increase2,353,439 Increase1,849,357 Increase23,811,277 Increase17,645,158
31 December 2014[9] Increase53,664,947 Increase2,623,394 Increase1,921,894 Increase28,354,159 Increase19,236,682
31 December 2015[10] Increase84,548,757 Increase8,685,171 Increase5,842,671 Increase37,451,987 Increase24,679,238
31 December 2016[11] Decrease76,516,040 Decrease4,415,236 Decrease2,772,635 Increase37,851,965 Increase26,216,907
31 December 2017[12] Increase101,811,611 Increase5,619,214 Increase3,825,821 Increase50,910,467 Increase29,549,716
31 December 2018[13] Increase119,853,898 Decrease2,082,936 Decrease1,298,108 Increase61,509,849 Decrease29,232,865
31 December 2019[14] Decrease116,548,013 Decrease(4,951,744) Decrease(2,920,485) Increase77,659,826 Decrease25,950,886
31 December 2020[15] Decrease42,384,482 Increase(1,888,054) Increase(1,378,115) Decrease66,647,356 Decrease24,292,441
31 December 2021[15] Increase160,082,255 Increase3,795,407 Increase2,679,467 Increase91,989,970 Increase26,826,197
31 December 2022[16] Increase202,466,737 Decrease(3,142,540) Decrease(6,336,922) Increase110,084,368 Decrease19,770,548

Current Vehicles

Suzuki Alto

Suzuki Alto (Eighth Generation)

As of 2023, Pak Suzuki is still selling the Eighth generation Suzuki Alto in 3 different variants, all equipped with the 3-cylinder 658 cc R06A engine. AGS automatic transmission is offered as an optional extra on the VXR model, but comes standard on the VXL variant.[17]

  • Suzuki Alto VX
  • Suzuki Alto VXR (also offered as VXR AGS with automatic transmission)
  • Suzuki Alto VXL

Suzuki Bolan

Pak Suzuki has been manufacturing the Seventh generation Suzuki Carry, it is sold in 2 different variants. Both are offered with the same 796 cc Suzuki F8B engine and a 4 speed manual transmission only.[18][19]

  • Suzuki Bolan (passenger van)
  • Suzuki Ravi (pick-up truck)

Suzuki Cultus (Celerio)

Pak Suzuki is selling the Second generation Suzuki Celerio under the 'Cultus' brand name. It is sold with the 3-cylinder 996 cc Suzuki K10B engine, with automatic transmission available as an option on the VXL trim level.[20]

  • Suzuki Cultus VXR
  • Suzuki Cultus VXL (also offered as VXL AGS with automatic transmission)

Suzuki Wagon R

Pak Suzuki manufactures the Second generation Suzuki Wagon R (MP31S) in two different variants, both equipped with the same 996 cc Suzuki K10B engine offered in the Suzuki Cultus.[21]

  • Suzuki Wagon R VXR
  • Suzuki Wagon R VXL (also offered as VXL AGS with automatic transmission)

Suzuki Swift

The Third generation (A2L) Suzuki Swift has been sold by Pak Suzuki since 2022. It is available in 2 variants, all with the 4-cylinder 1197 cc Suzuki K12M engine and is offered with a choice of a 5 speed manual transmission or a CVT automatic transmission.[22]

  • Suzuki Swift GL (also offered as GL CVT with automatic transmission)
  • Suzuki Swift GLX

Former Vehicles

Suzuki Baleno

The SY413 Baleno (also known as the Cultus Crescent and Esteem in other countries) was assembled in Pakistan starting 1998 as a replacement of Suzuki Margalla, till 2006 when it was replaced by the Liana.[4] When introduced, it featured a number of improvements over Margalla, such standard power steering, wider tyres (175/70R13 vs 155/80R13), tachometer as standard, 4-spoke steering wheel vs. 2-spoke steering wheel of Margalla, black interior vs grey interior, EFi vs carburettor and 16-valve vs 8-valve. It featured the G13BB engine, though on the chassis plate throughout the entire run it was stamped as G13B. Initial trim levels included GL, GXi, Gli and GliP (also known as Gli Plus). Baleno featured highly advanced technology at its time, as it was the first vehicle to offer distributor-less EFi.

Suzuki FX

Produced between 1982-1988. A modified version of the Suzuki Alto SS40 manufactured under the chassis code SS80, with a 796 cc F8B engine. Early models came with black interior, later changed to beige interior improving the aesthetics by making it appear spacious. Later models remained popular for this reason. A/C was available as an option in some years. Production was discontinued and Suzuki Mehran was launched as a replacement in 1989.

Suzuki Khyber

Production ceased in 2000, replaced by the Suzuki Cultus.

Suzuki Kizashi

The Suzuki Kizashi was introduced in Pakistan in 2015 and discontinued in 2016 due to poor sales.

Suzuki Liana

The Suzuki Liana sedan, originally with 1.6-litre engines, replaced the Baleno.[4]

Suzuki Margalla

The sedan shape of Suzuki Cultus second generation was initially (1990) imported from Japan to test the market and sold under the name Suzuki Sedan (possibly because it was the first sedan body style offering by Pak Suzuki Motors). It bore a chassis code SF310 and came with a carburetted 3-cylinder 993 cc G10 engine. The market reception was good though the audience complained of low power. The same car was considered for local manufacture as an entry level executive car. Manufacture started 1992 under the name Suzuki Margalla, chassis code SF413 using an 8-valve SOHC 4-cylinder G13 carburetted engine. It came with power steering as an option. Tachometer was not available in any of the variants. The car was offered in variants such GL and GLX, with an upgrade variant called Margalla Plus launched later on. Production was ceased in 1998 to give way to the replacement Suzuki Baleno. In the Pakistani used car market, "Suzuki Sedan" refers to the 1000 cc import model, whereas Suzuki Margalla means the locally assembled 1300 cc model.

Suzuki Mehran

Suzuki Mehran began production in 1988 as the "Alto", but was renamed Mehran in 1992. The name stems from an old Iranian name, meaning "child of the sun." The Mehran received minor facelifts in 1998 and again in 2004. The Mehran[2] was available in VX or VXR equipment levels. It had again received a mild facelift with an asymmetric grille at the same time with the introduction of the EFi engine in 2012. Production ended in 2019.

  • Suzuki Mehran VX[23]
  • Suzuki Mehran VXR[23]

Suzuki Potohar

The Suzuki Samurai as produced by Spain's Santana Motors from 1985 to 2003 with an international 1982-1984 Suzuki F10A 970 cc carburetor engine. Pak Suzuki Motors manufactured it under the name Suzuki Potohar using the chassis code SJ410. The fuel ignition system was legacy distributor with breaker points. A common after-market upgrade was to replace the stock distributor with the one that came with the locally manufactured Suzuki Alto. Only SWB versions were offered. Initial models came with 4-wheel drum brakes though later it was upgraded with front-wheel disc brakes as standard. Factory-fitted CNG was offered in some years as well. Potohar was popular due to high ground clearance, low-end torque, capable 4x4, low fuel consumption and easy maintenance. In 2006, Potohar was discontinued with no locally manufactured replacement. Rather Suzuki Jimny with M13A engine was offered as an import model at nearly twice the cost.

Motorcycles

As of 2023, Pak Suzuki sells four different motorcycles.[24]

  • Suzuki GD110S (4-stroke, 113 cc)
  • Suzuki GSX125 (4-stroke, 125 cc)
  • Suzuki GS150 (4-stroke, 150 cc)
  • Suzuki GR150 (4-stroke, 150 cc)

See also

References

  1. 1 2 3 4 5 "Pak Suzuki Annual Report 2022" (PDF). Suzuki Pakistan. Retrieved 7 November 2023.
  2. 1 2 Company Profile and Stock Quote of Pak Suzuki Motors on Financial Times (UK business website) Published 3 May 2019, Retrieved 7 May 2019
  3. ↑ Suzuki Motorcycles Pakistan: CORPORATE PROFILE Dawn (newspaper), Published 1 November 2001, Retrieved 7 May 2019
  4. 1 2 3 4 Mazur, Eligiusz, ed. (2006). World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. p. 214. ISSN 1734-2945.
  5. ↑ "Suzuki considers turning out vehicles in Pakistan". Nihon Keizai Shimbun. Tokyo: 7. 7 October 1980.
  6. ↑ "Suzuki to double auto production in Pakistan". Nihon Keizai Shimbun. Tokyo: 10. 20 November 1984.
  7. ↑ "Suzuki Pakistan Annual Report 2012" (PDF). Suzuki Pakistan. 31 December 2012. Retrieved 7 November 2023.
  8. ↑ "Suzuki Pakistan Annual Report 2013" (PDF). Suzuki Pakistan. 31 December 2013. Retrieved 7 November 2023.
  9. ↑ "Suzuki Pakistan Annual Report 2014" (PDF). Suzuki Pakistan. 31 December 2014. Retrieved 7 November 2023.
  10. ↑ "Suzuki Pakistan Annual Report 2015" (PDF). Suzuki Pakistan. 31 December 2015. Retrieved 7 November 2023.
  11. ↑ "Suzuki Pakistan Annual Report 2016" (PDF). Suzuki Pakistan. 31 December 2016. Retrieved 7 November 2023.
  12. ↑ "Suzuki Pakistan Annual Report 2017" (PDF). Suzuki Pakistan. 31 December 2017. Retrieved 7 November 2023.
  13. ↑ "Suzuki Pakistan Annual Report 2018" (PDF). Suzuki Pakistan. 31 December 2018. Retrieved 7 November 2023.
  14. ↑ "Suzuki Pakistan Annual Report 2019" (PDF). Suzuki Pakistan. 31 December 2019. Retrieved 7 November 2023.
  15. 1 2 "Suzuki Pakistan Annual Report 2021" (PDF). Suzuki Pakistan. 31 December 2021. Retrieved 7 November 2023.
  16. ↑ "Suzuki Pakistan Annual Report 2022" (PDF). Suzuki Pakistan. 31 December 2022. Retrieved 7 November 2023.
  17. ↑ "Suzuki Alto (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 1 October 2023. Retrieved 7 November 2023.
  18. ↑ "Suzuki Bolan (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  19. ↑ "Suzuki Ravi (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  20. ↑ "Suzuki Cultus (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  21. ↑ "Suzuki Wagon R (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 October 2023. Retrieved 7 November 2023.
  22. ↑ "Suzuki Swift (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 22 February 2023. Retrieved 7 November 2023.
  23. 1 2 Pak Suzuki raises car prices again Dawn (newspaper), Published 31 March 2019, Retrieved 7 May 2019
  24. ↑ "Motorcycles - Suzuki Pakistan". suzukipakistan.com. Retrieved 7 November 2023.
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