Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008.[1]

Internet users

According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of internet users in China reached 485 million in June 2011.[2] They spend 1 billion hours online each day and the number will double to 2 billion by 2015. China's online shopping population is estimated to increase to 19% of the total population by 2012.[3]

Search engine advertising

The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing and Yahoo! China.[4] After Google decided to pull its search engine out of the Chinese market in early 2010,[5] Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese.

References

  1. ↑ "2004-2013 History and Trend-China Online Advertisements Market Size". Chinable. 12 April 2010.
  2. ↑ "Alphabetical list of countries". Internet World Stats.
  3. ↑ Michael, David C.; Zhou, Yvonne (May 2010). "China's Digital Generations 2.0: Digital Media and Commerce Go Mainstream" (PDF). The Boston Consulting Group.
  4. ↑ AM Mind Power Solutions, Oct 2011, P.49
  5. ↑ Drummond, David (12 January 2010). "A new approach to China". Google Official Blog.
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