"On"
Sia remix cover
Single by BTS / BTS featuring Sia
from the album Map of the Soul: 7 and Map of the Soul: 7 – The Journey
LanguageKorean
ReleasedFebruary 21, 2020 (2020-02-21)
Genre
Length4:06
LabelBig Hit
Songwriter(s)
Producer(s)Pdogg
BTS singles chronology
"Black Swan"
(2020)		 "On"
(2020)		 "Stay Gold"
(2020)
Sia singles chronology
"Original"
(2020)		 "On"
(2020)		 "Saved My Life"
(2020)
Kinetic Manifesto Film
"On" on YouTube
Music video
"On" on YouTube

"On" (stylized in all caps) is a song recorded by South Korean boy band BTS. It was released on February 21, 2020, as the second single from the band's fourth Korean-language album Map of the Soul: 7.[1][2] A version featuring Australian singer Sia was also released and features on the digital and streaming version of the album.[3]

Background and release

On January 7, 2020, BTS announced their fourth Korean-language studio album Map of the Soul: 7.[4] The following day, the group shared a "comeback" map revealing a schedule split into four phases, with two singles. The first of which, "Black Swan" was released on January 17, 2020.[5] Exactly a month later, the group released the album's tracklist, revealing "On" as the album's lead single and a remix of the song featuring Australian singer Sia. According to Big Hit, the group organized the collaboration.[2]"On" and the remix with Sia were made available for Music download and streaming in various locations on February 21, 2020, through Big Hit. The tracklist for BTS' fourth Japanese studio album Map of the Soul: 7 ~ The Journey ~, was published on May 8, and included a Japanese version of "On".[6] The track was made available digitally simultaneously with the album on July 14, 2020, through Def Jam, Virgin and Big Hit.[7]

Composition

"On" was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross, and its producer Pdogg. The song is composed in the key of A minor in a tempo of 106 beats per minute and runs for 4:06.[8][9][10] Lyrically, the song talks about how their success changed their lives, the sacrifices that they have made, and having the strength to continue their career despite "the unknown future."[11]

Reception

In her review for Clash magazine, Deb Aderinkomi called "On" a "quintessential BTS song".[12] Jae-Ha Kim of Variety, described the song as "anthemic, stadium-ready quality".[13] Writing for Time, Raisa Bruner noted that "On is already massive, kicking off with gospel-influenced organ, featuring propulsive percussion and a snare drum sing-along and tearing things up with an uplifting refrain" but Sia's presence "speaks to their ambitions to be taken seriously as a chart-topping pop act, regardless of language".[14]

Promotion

On February 19, it was announced that the band would release a 30-second video teaser of the lead single on TikTok, 12 hours ahead of the official release of the song on February 21.[15] The day after the song release, a Commentary Film was released showing the work UCLA Herb Alpert School of Music's Bruin Marching Band directors and team members had in the production of some of the songs on the album, and the essence of BTS' message.[16]

The band performed the song at the main concourse of Grand Central Station on The Tonight Show Starring Jimmy Fallon on February 24, 2020,[17] for what has been called "one of the most high-production episodes" of the show.[18] They also appeared in the Carpool Karaoke segment on The Late Late Show with James Corden.[19]

Commercial performance

In South Korea, "On" debuted at number eleven on the eighth issue of the Gaon Digital Chart, for the period February 16–22, with less than two days of tracking.[20] The following week, the single reached number one, becoming BTS' sixth track to do so.[21] It spent six weeks in the chart's top ten and was the 22nd best-performing song of February, peaking at number four on the Gaon Monthly Chart in March 2020.[22][23] On the Billboard K-pop Hot 100, the single debuted at number 41 on the chart issue dated February 29, 2020. It peaked atop the chart the following week and maintained the lead position for three consecutive weeks.[24] In Malaysia, the song debuted atop the RIM Charts, while the Sia remix peaked at number five on the chart.[25]

In the United States, "On" debuted at number four on the Billboard Hot 100, becoming the highest-charting song by a Korean group in the country, with over 86,000 digital downloads sold in its release week.[26] It ranked at number 68 in its second week and left the chart afterwards.[27]

Music videos

Kinetic Manifesto Film: Come Prima

The "Kinetic Manifesto Film: Come Prima" video was filmed at the Sepulveda Dam.

The first music video, dubbed "Kinetic Manifesto Film: Come Prima", was released on February 21, 2020, in conjunction with the release of the single and the album.[28] It shows BTS, World of Dance Season 2 champions The Lab, and the Blue Devils Drum and Bugle Corps performing the choreography near the Sepulveda Dam, adding a dance break that is now continuously used for promotion.[29]

It was the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video at the time; it gained 46.5 million views in this time frame.[30][31]

Music video

The second official music video was released on February 28, 2020 at 0:00 KST.[32] Within minutes of its release, the video became the biggest YouTube premiere of all time with 1.54 million concurrent viewers.[33][34] The video reached 10 million views in one hour, surpassing the record held by "Boy With Luv" as the fastest Korean video to achieve this.[35] The video contains references to various films and television shows, including The Maze Runner, Bird Box, The Handmaid's Tale, The Lion King, Game of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah's Ark and Adam and Eve. The music video garnered 43.8 million views on its first day, surpassing Taylor Swift's "Look What You Made Me Do" as the seventh most-viewed video on YouTube in the first 24 hours.[36] After a number of fans on social media accused YouTube of removing millions of views from the video, presenting "a real-time tracker" as proof, the platform responded via Twitter that the disparity in the view count was a direct result of their verification process which determines whether views are real or bot-generated and then filters them accordingly.[37] The music video became BTS' 17th to cross 200 million views, doing so on October 16, 2020.[38]

In the video, RM is shown standing before a ruined boat surrounded by various animals; Jin rescues an injured dove—which he later revives—from a war-torn battlefield; Suga stands in a middle of a cult; J-Hope is inside a forest filled with broken trees as Jungkook's dying body lies behind him; Jimin is near a boy with a drum; V takes a blindfold off of a little girl; and Jungkook is seen running from a prison wearing thorny handcuffs. In front of V, a stone gateway opens to reveal a rock that resembles Pride Rock in The Lion King. Everyone except Jungkook arrives at the gates, while Jungkook removes his handcuffs and blows into a conch shell before the video cuts to a fortified base where BTS performs the dance break as meteors fall down around them. Trees around the rock began to shape into place, and Jungkook finds the group as they ascend the rock. The video ends with the text "No More Dream" (their debut single) that fades into only "Dream".

The making of the second video was released on March 2, 2020.[39]

Credits and personnel

Credits adapted from liner notes of Map of the Soul: 7.[40]

Charts

Accolades

Awards
Year Organization Award Result Ref.
2020 Melon Music Awards Best Rap/Hip Hop Nominated [75]
MTV Video Music Awards Best K-Pop Video Won [76]
Best Pop Video Won
Best Choreography Won
Nickelodeon Mexico Kids' Choice Awards Global Hit Won [77]
Rockbjörnen Foreign Song of the Year Won [78]
2021 Gaon Chart Music Awards Song of the Year – February Won [79]
Music program awards
Program Date (16 total) Ref.
Music Bank February 28, 2020 [80]
March 6, 2020 [81]
March 13, 2020 [82]
March 20, 2020 [83]
Show! Music Core February 29, 2020 [84]
March 7, 2020 [85]
March 14, 2020 [86]
March 21, 2020 [87]
March 28, 2020 [88]
Inkigayo March 1, 2020 [89]
March 8, 2020 [90]
March 15, 2020 [91]
Show Champion March 4, 2020 [92]
March 11, 2020 [93]
March 18, 2020 [94]
M Countdown March 5, 2020 [95]
Melon Popularity Award
Award Date Ref.
Weekly Popularity Award March 2, 2020 [96]
March 9, 2020
March 16, 2020
March 23, 2020
March 30, 2020

Certifications

Certifications and sales for "On"
Region CertificationCertified units/sales
Australia (ARIA)[97] Gold 35,000‡
South Korea — 34,484[98]
Streaming
Japan (RIAJ)[99] Gold 50,000,000†
South Korea (KMCA)[100] Platinum 100,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

See also

References

  1. ↑ Chan, Daffany (February 17, 2020). "BTS' 'Map Of The Soul: 7' Tracklist Includes A Sia Feature On The Title Track". Elite Daily. Retrieved February 17, 2020.
  2. 1 2 Herman, Tamar (February 16, 2020). "BTS Announce 'Map of the Soul: 7' Tracklist & Sia Collaboration 'On'". Billboard. Archived from the original on March 18, 2020. Retrieved February 17, 2020.
  3. ↑ Delgado, Sara (February 16, 2020). "BTS Unveils Tracklist for "Map of the Soul: 7"". Teen Vogue. Retrieved February 17, 2020.
  4. ↑ Moon, Kat (January 7, 2020). "BTS Announces Release Date for New Album Map of the Soul: 7". Time. Archived from the original on March 4, 2020. Retrieved August 14, 2020.
  5. ↑ Skinner, Tom (January 8, 2020). "BTS announce new album 'Map Of The Soul: 7' and confirm first single release date". NME. Archived from the original on March 25, 2020. Retrieved August 14, 2020.
  6. ↑ BTS、日本4thアルバム『Map of the Soul : 7 ~ The Journey ~』が7月発売 [BTS releases fourth Japanese album "Map Of The Soul: 7 ~ The Journey ~" in July]. Billboard Japan (in Japanese). May 8, 2020. Archived from the original on May 23, 2020. Retrieved August 15, 2020.
  7. ↑ Yoo, Noah (July 14, 2020). "BTS Release New Japanese-Language Album Map of the Soul: 7 ~ The Journey ~". Pitchfork. Retrieved August 15, 2020.
  8. ↑ "Key and BPM of On by BTS | Musicstax". Music stax. Retrieved February 22, 2020.
  9. ↑ "Map of the Soul: 7 | BTS". Big Hit. Archived from the original on February 16, 2020. Retrieved February 17, 2020.
  10. ↑ Map of the Soul: 7 (CD booklet). BTS. South Korea: Big Hit Entertainment. 2020.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  11. ↑ Fuentes, Tamara (February 21, 2020). "BTS's "ON" Lyrics Talk About All the Sacrifices They Have Made to Become Superstars". Seventeen. Retrieved October 28, 2022.
  12. ↑ Aderinkomi, Deb (February 21, 2020). "BTS – Map Of The Soul: 7". Clash. Archived from the original on April 3, 2020. Retrieved February 14, 2021.
  13. ↑ Kim, Jae-Ha (February 23, 2020). "BTS' 'Map of the Soul: 7': Album Review". Variety. Retrieved October 28, 2022.
  14. ↑ Bruner, Raisa. "Breaking Down the Influences on BTS' 'Map of the Soul: 7'". Time. Retrieved October 29, 2022.
  15. ↑ "BTS to unveil teaser for its new song 'ON' ahead of official release". The Korea Herald. February 19, 2020. Archived from the original on February 19, 2020. Retrieved February 19, 2020.
  16. ↑ BTS (방탄소년단) 'ON' Commentary Film : Dialogue (Online video). South Korea: BangtanTV. February 22, 2020. Retrieved February 14, 2021 – via YouTube.
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  20. ↑ 2020년 08주차 Digital Chart [Week 8 of 2020 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on June 10, 2020. Retrieved August 14, 2020.
  21. 1 2 2020년 09주차 Digital Chart [Week 9 of 2020 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on May 29, 2020. Retrieved August 14, 2020.
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  84. ↑ Kim, Su-kyung. '쇼음악중심' 방탄, '오피셜 앨범 차트' 1위에 이은 1위 휩쓸기 ['Show Music Center' bulletproof, sweeping the 1st place after the 'official album chart' 1st place]. Ten Asia (in Korean). Retrieved March 3, 2020.
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  88. ↑ Han, Hae-sun (March 28, 2020). '쇼음악중심' BTS, 활동 종료에도 1위 '16관왕'..강다니엘·옹성우 컴백[종합] ['Show Music Center' BTS, No. 1 at the end of the activity '16 Crowns' .. Kang Daniel · Ong Seong-woo Comeback]. Star Today (in Korean). Retrieved March 29, 2020 – via Naver.
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  95. ↑ "'엠카' 방탄소년단, 아이즈원 꺾고 1위…개국 25주년 Mnet 빛냈다". n.news.naver.com (in Korean). Archived from the original on March 25, 2020. Retrieved March 5, 2020.
  96. ↑ 주간 인기상 [Melon Music Weekly]. Melon.com (in Korean). Archived from the original on January 15, 2017. Retrieved March 30, 2020. (Note: Click on tab labelled '3월' at top of page to view winners for March, scroll up from '03.02' to view each successive week's winner.)
  97. ↑ "ARIA Charts – Accreditations – 2021 Singles" (PDF). Australian Recording Industry Association. Retrieved February 3, 2022.
  98. ↑ Cumulative sales for On (LP) in South Korea:
  99. ↑ "Japanese single streaming certifications – BTS – On" (in Japanese). Recording Industry Association of Japan. Retrieved September 29, 2021. Select 2021年8月 on the drop-down menu
  100. ↑ "South Korean single streaming certifications – BTS – On" (in Korean). Korea Music Content Association (KMCA). Retrieved March 16, 2022.
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