News360
Developer(s)News360 Inc.
Initial release2010
Operating systemiOS, Android, Windows 8, Windows Phone
PlatformiPad, iPhone, iPod Touch
Android devices, Windows 8, Windows Phone
TypeNews Aggregator, Personalization
Websitenews360.com

News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user.[1] The app claims an audience of more than 4 million users.[2]

Initially released for iPhone in late 2010, News360 was eventually available for all major mobile platforms, with versions for the iPad,[3] iPhone,[4] Android,[5] Windows 8,[6] Windows Phone,[7] BlackBerry[8] and the web.[9]

In August 2019, News360 was acquired by PressReader.[10]

As of August 2022, News360 ceased operations.

History

News360 was founded in July, 2010. In October 2010, the first News360 Windows Phone 7 app was released. In November 2010, the first News360 iPhone app was released,[11] followed by an iPad version in March 2011.[12] In May, 2011 the company released News360 for Android tablets,[13] and in July - for Android phones.[14] News360 2.0 was released in November, 2011,[15] adding an ability to create custom feeds. The next version, News360 3.0, was launched in July, 2012,[16] introducing the News360 personalization engine and the "Home" feed, which merges all of the user's interests, custom feeds and sources into a single feed that uses behavioral analysis to get better at selecting the most relevant content the more the user uses the app. The release was generally well-received, with a New York Times reviewer saying "For a great news experience, the free app News360 has to be one of the better news-aggregating [apps] I’ve seen on any platform".[17] In September, 2012 News360 announced the Publisher Partnership Program together with 30 brands, including the Chicago Tribune, CNBC, Fox Sports, Business Insider, Gigaom and others.[18]

In March 2019, News360 announced the launch of Audio Briefings and an ad-free version as features available in a paid subscription plan called News360 Premium.[19]

Technology

News360 uses a semantic analysis engine, developed in-house by the company, to analyze content aggregated from over 100,000 sources around the web. After performing named-entity recognition, classification, and cluster analysis, News360 uses a complex formula to rank stories, taking in the influence of the source, author, text quality and complexity, size and velocity of the story cluster and many other metrics.[20] The system then takes the clustered and ranked set of stories and identifies a personalized selection for each user, based on their interest graph.[21] The Interest Graph is initially constructed by collecting, with permission, user data from Facebook, Twitter or Evernote.[22] As the user uses News360, additional data is collected from their behavior - as they read stories and give feedback, the interest graph becomes more and more accurate and attuned to their real interests, making the personalization more effective.[5]

In 2016, News360 launched NativeAI, an audience analytics tool for publishers and content marketers.[23] NativeAI tracks over a million unique audience interests based on reader behavior on publishers' websites and provides publishers with a cloud-based analytics & content monetization service.[24] The content monetization works through sponsored content[24] while the analytics uses machine learning to give insights on audience engagement.[25]

See also

References

  1. ↑ "News360 is Changing the Content Delivery Game". Scobleizer. 1 Sep 2011. Retrieved 19 Apr 2013.
  2. ↑ "News360 Mobilizes Native Advertising With Personalized Content". Mediapost. 5 Aug 2013. Retrieved 12 Feb 2014.
  3. ↑ "News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores". TechCrunch. 10 Jul 2012. Retrieved 19 Apr 2013.
  4. ↑ "Thanks to an update, the News360 iPhone app is now as sleek as it is smart". Digital Trends. 29 Nov 2012. Retrieved 19 Apr 2013.
  5. 1 2 "News360′s Roman Karachinsky Shows Off Revamped Android App, Hints At Plans Beyond News". TechCrunch. 3 Mar 2013. Retrieved 19 Apr 2013.
  6. ↑ "Interview: We chat with the CEO of News360 for Windows 8". Neowin. 4 Nov 2012. Retrieved 19 Apr 2013.
  7. ↑ "News360 Is the Wikipedia of News Apps". WindowsPhoneDaily.com. 27 May 2011. Retrieved 19 Apr 2013.
  8. ↑ "News360 App Problems - Anyone else?". crackberry.com. June 12, 2015. Retrieved October 9, 2022.
  9. ↑ "NEWS360 2.0 BRINGS WEB APP, UPDATES FOR IPAD AND HONEYCOMB". BGR. 10 Aug 2011. Retrieved 19 Apr 2013.
  10. ↑ "PressReader aims to add more personalization to its digital news platform by acquiring News360". TechCrunch. 20 Aug 2019. Retrieved 3 Sep 2019.
  11. ↑ "News360 delivers smarter news to your iPhone". VentureBeat. 20 Dec 2010. Retrieved 21 Mar 2013.
  12. ↑ "DEMO: News360 takes personalized news feeds mobile". VentureBeat. 1 Mar 2011. Retrieved 21 Mar 2013.
  13. ↑ "News360 now available for Honeycomb tablets". Android Central. 24 May 2011. Retrieved 21 Mar 2013.
  14. ↑ "News360 for phones now available". Android Central. 7 Jul 2011. Retrieved 21 Mar 2013.
  15. ↑ "Personalized News Reader News360 2.0 Arrives On iPhone". TechCrunch. 1 Nov 2011. Retrieved 21 Mar 2013.
  16. ↑ "Improved News360 iPad App Learns Your News Habits, Wisely Consolidates". ABC News. 10 July 2012. Retrieved 21 Mar 2013.
  17. ↑ "Showing Off a Tablet's Graphical Powers, Android Style". New York Times. 14 Nov 2012. Retrieved 21 Mar 2013.
  18. ↑ "News360 Offers Publishers a Branded Presence". Wall Street Journal. 21 Sep 2012. Retrieved 21 Mar 2013.
  19. ↑ "News360 Premium". www.linkedin.com. Retrieved 2019-04-10.
  20. ↑ "The Long Quest for Personalization". News360 blog. 5 Apr 2011. Retrieved 21 Mar 2013.
  21. ↑ "NEWS360 3.0 NOW AVAILABLE FOR IPHONE AND ANDROID SMARTPHONES [UPDATED]". BGR. 1 Nov 2011. Retrieved 21 Mar 2013.
  22. ↑ "news360 Aims to Make News Social". Wall Street Journal TechEurope. 11 Aug 2011. Retrieved 19 Apr 2013.
  23. ↑ "News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers - Marketing Land". Marketing Land. 2016-02-26. Retrieved 2018-05-07.
  24. 1 2 "News360 adds native ads to its free publisher analytics - MarTech Today". MarTech Today. 2016-05-05. Retrieved 2018-05-07.
  25. ↑ "NativeAI Market Share and Web Usage Statistics". SimilarTech. Retrieved 2018-05-07.
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