Nevena Ivanović
NationalitySerbian
OccupationFashion designer
Known forNEO design
Websitehttps://www.neodesign.rs

Nevena Ivanović (Serbian Cyrillic: Невена Ивановић, born 16 March 1992) is a Serbian fashion designer behind the brand NEO Design. The label is known for being inspired by Japanese culture and hairstyles, as well as African and Balkan fashion.[1][2] According to Italian Vogue, Ivanović "... knows how to use different fabrics and textures in an elaborate and fascinating way, including lace, neoprene, stretch materials, chiffon and leather, thus creating a modern, futuristic yet feminine and intriguing silhouette."[3]

Biography

Ivanović first studied industrial design and later fashion design at the Faculty of Arts and Design in Belgrade.[4][5] In 2014, while still in school, she began the clothing line PINS, with three other students, and was also part of several group shows at Belgrade Fashion Week.[6][5] The joint venture PINS dissolved, which had Ivanović launching her own label, NEO Design, just prior to graduating in Spring 2016. Gaining local and European recognition in a relatively short time, she presented her first solo collection in Paris in September 2016.[1][5][2][7] That same year, she won the BazArt and Textile Designer awards at Belgrade Fashion Week, as well as winning Belgrade's ELLE magazine award which let her participate in the international ELLE competition.[1] In 2016, she was also awarded the prize for most talented designer in the "Fashion Talent Design" competition at Serbia Fashion Week.[6][8]

In March 2017, Ivanović won the Fashion Scout SEE award at Belgrade Fashion Week, allowing her to present at London Fashion Week, as part of the Fashion Scout "Ones to Watch" segment.[9][10][11][12][13][14] That same year she also participated in the menswear WoolMark prize competition in Milan,[15] as well as presenting collections at Ljubljana Fashion Week and Fashionclash Festival in the Netherlands.[16] She also won the "Belgrade Fashion Week Special Prize" at the October installment of Belgrade Fashion Week in 2017.[17][18][19][20]

In addition to designing her collections, Ivanović works as a stylist, art director, and costume designer. In 2017, she styled an editorial piece for Serbia's Wannabe Magazine and also designed costumes for singer Luke Black's music video "Olive Tree".[21][22] The following year, Ivanović designed the costumes, done mostly in black and white, for musician Sanja Ilić and his band Balkanika, Serbia's entry for the 2018 Eurovision song contest.[23][24][25][26]

For Ivanović, her label NEO Design also acts as an art initiative, through projects such as her unisex Atehneo collection. A related photography series documents how dancers interpret the mythology of the Khazar people, while wearing clothing from the fashion collection.[27][28] When doing art direction and styling fashion shoots, she also tries to present fashion through art, as well as the reverse, interpreting art through fashion.[29] Ivanović states that she is inspired by anything deemed fascinating, while in the process of creating clothing or photographs, such as the "... cultures of distant nations, the status of a woman, new technologies, interesting scientific facts, traditions, music, and dreams."[6]

References

  1. 1 2 3 "Dizajner u fokusu: Upoznajte mladu i talentovanu Nevenu Ivanović". elle.rs. Retrieved 2018-04-21.
  2. 1 2 "Nevena Ivanović Neo: Želim da moja odeća bude putovanje i da ja putujem sa njom". 42 magazin. 10 April 2017. Retrieved 2018-04-21.
  3. ↑ "NEO Design: abiti eleganti e silhouette futuriste". Vogue.it. 17 July 2017. Retrieved 2018-04-21.
  4. ↑ "60 Fashion Wallpapers for FREE".
  5. 1 2 3 "Neo Design | Designer". NOT JUST A LABEL. Retrieved 2018-04-21.
  6. 1 2 3 "Nevena Ivanović: NEO design je mini brend sa velikim ambicijama! | Intervju | Dizajn | Moda | Ensoneo kolekcija | Marina Đorđević".
  7. ↑ "AAA: Nevena Ivanović". cosmopolitan.rs. Retrieved 2018-04-21.
  8. ↑ "Završnica Serbian Fashion Week-a krunisana glamurom". 14 November 2016.
  9. ↑ "NEO Design: elegant dresses and futuristic silhouettes". vogue.it. 17 July 2017. Retrieved 2018-04-21.
  10. ↑ "LFW - SS18 - NEO DESIGN - CATWALK". YouTube. Retrieved 2018-04-21.
  11. ↑ "Nevena Ivanović predstavlja svoj Neo Design revijom na Londonskoj nedelji mode - Zena.rs". zena.blic.rs. 14 September 2017. Retrieved 2018-04-21.
  12. ↑ "Belgrade Fashion Week: Pobednička kolekcija mlade srpske dizajnerke na Londonskoj nedelji mode". Noizz. 29 March 2017. Retrieved 2018-04-21.
  13. ↑ "Održana Finalna Revija Fashion Scout SEE Projekta - Fashion.Hr Style Community". fashion.hr. Retrieved 2018-04-21.
  14. ↑ "Mona i dizajneri iz regiona otvorili 41. Fashion Week u Beogradu! (FOTO) | Telegraf - Najnovije vesti". telegraf.rs. 29 March 2017. Retrieved 2018-04-21.
  15. ↑ "Nevena Ivanović osvojila evropsku nominaciju za prestižnu internacionalnu nagradu WOOLMARK PRIZE - Zena.rs". zena.blic.rs. 11 May 2017. Retrieved 2018-04-21.
  16. ↑ "Highlights of Ljubljana Fashion Week in Slovenia - Xinhua | English.news.cn". xinhuanet.com. Retrieved 2018-04-21.
  17. ↑ "Belgrade Fashion Week: Glamurozna završnica i dodela nagrada". Noizz. 16 November 2017. Retrieved 2018-04-21.
  18. ↑ "Beogradska nedelja mode pod pokroviteljstvom Ambasade Indije - Neverovatna Indija". indija.rs. 28 October 2017. Retrieved 2018-04-21.
  19. ↑ "Sa London Fashion Week-a na Belgrade Fashion Week - Hello! magazin". hellomagazin.rs. Retrieved 2018-04-21.
  20. ↑ "Belgrade Fashion Week e le collezioni Primavera Estate 2018". Vogue.it. 13 November 2017. Retrieved 2018-04-21.
  21. ↑ "Wannabe editorijal: Princess X — Wannabe Magazine". wannabemagazine.com. March 2018. Retrieved 2018-04-21.
  22. ↑ "Luke Black predstavlja video spot za novi singl Olive Tree (VIDEO) | Kultura". Espreso. Retrieved 2018-04-21.
  23. ↑ "Serbia releases the English version of "Nova deca"". 28 April 2018.
  24. ↑ "Dobro raspoloženje pred finale Evrosonga: Članovi "Balkanike" urnebesnim snimkom nasmejali fanove (VIDEO)". 11 May 2018.
  25. ↑ http://esctoday.com/165665/eurovision-2018-live-from-the-blue-carpet-event-in-lisbon/
  26. ↑ "TAJNA KOSTIMA naših predstavnika na Evroviziji: Da li ste vi PRIMETILI OVO NA NJIMA?". 10 May 2018.
  27. ↑ "Modno-Umjetnički Projekt Inspiriran Mističnim Plemenom - Fashion.Hr Style Community". fashion.hr. Retrieved 2018-04-21.
  28. ↑ "Neo: experimental Serbian fashion project explores the mythology of the Khazars". The Calvert Journal. Retrieved 2018-04-21.
  29. ↑ "Dizajnerski profil: Nevena Ivanović — Wannabe Magazine". wannabemagazine.com. 29 April 2017. Retrieved 2018-04-21.
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