Berjaya Auto Alliance
TypeSubsidiary
IndustryAutomotive
Founded1997
FounderTan Sri SM Nasimuddin SM Amin
Headquarters
Shah Alam
,
Malaysia
Key people
SM Nasarudin, (CEO)
ProductsAutomobiles
Number of employees
200
ParentNaza Group of Companies (1997-2022)
Berjaya Corporation (71%)
Stellantis (29%) (9 June 2022-present)
Websitewww.peugeot.com.my


Berjaya Auto Alliance, formerly known as Nasim Sdn Bhd (NSB), is a Malaysian automotive company. Founded in 1997 as Nasim, they become the sole importer and distributor for the Peugeot brand in Malaysia. On 9 June 2022, Nasim was sold to Berjaya Corporation's automotive division, Bermaz Auto, who would become the official distributor for the Peugeot brand in Malaysia.

Operations

After a year as importer and distributor for Peugeot in Malaysia, Peugeot became the third highest selling European vehicle manufacturer in Malaysia. In 2009, the company sales represented 86% of Peugeot's sales in Asean region.[1] Until to-date, Nasim has sold about 25,000 Peugeot vehicles to Malaysian consumers.

In 2010, the PSA Peugeot Citroën selected Malaysia as its production hub for right-hand drive markets in the ASEAN region.[2] Under this new partnership, Naza Automotive Manufacturing (NAM) launched the Malaysian made Peugeot 207 sedan in November 2010 which has since been exported to Thailand, Indonesia, Brunei, Sri Lanka and selected right-hand drive markets in Africa. The vehicles are marketed through the company branches and dealers. In 2011, the firm expanded its model line-up to include the Peugeot 308 CC, Peugeot RCZ and Peugeot 508.

In 2017, Peugeot were the official cars for the Kuala Lumpur Southeast Asian Games 2017, its fleet comprising the Peugeot 408, the Peugeot 508 and the Peugeot Traveller range.[3][4] That same year, Peugeot were also the official cars for the 2017 ASEAN Para Games.[5][6]

Nasim network in Malaysia

Nasim's on-going network expansion has 34 outlets located in Malaysia. Nasim also provide 24-hours Peugeot Assistance service to their customers. Nasim also has world's first Peugeot Lounge at the Subang Skypark Terminal. On 15 February 2008, the company launched RM2 Million Peugeot 3S center in Glenmarie, Shah Alam.[7]

References

  1. ↑ ""Malaysian market represents 85% of Peugeot's sales in Asean"". Archived from the original on 2016-03-03. Retrieved 2013-10-28.
  2. ↑ “Peugeot Citroen to make Malaysia its regional car export hub”
  3. ↑ "Nasim hands over Peugeot official cars for 2017 SEA Games - Motorme - Malaysia Cars Bikes Trucks One Stop Automotive Website | Motorme – Malaysia Cars Bikes Trucks One Stop Automotive Website". www.motorme.my. Archived from the original on 2018-03-26. Retrieved 2018-03-26.
  4. ↑ "Peugeot is the Official Car for KL 2017 Games | Motor Trader Car News". Motor Trader Car News. 2017-05-25. Retrieved 2018-03-26.
  5. ↑ "Peugeot sponsors 298 cars for Kuala Lumpur 2017". CarSifu. Retrieved 2018-03-26.
  6. ↑ "Naza Delivers First Batch Of KL2017 Official Cars". Malaysian Digest. Archived from the original on June 1, 2017. Retrieved 2018-03-26.{{cite news}}: CS1 maint: unfit URL (link)
  7. ↑ ""New Peugeot Glenmarie 3S Centre"". Archived from the original on 2013-10-29. Retrieved 2013-10-28.
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