Bandai Namco Holdings Inc.
Native name
株式会社バンダイナムコホールディングス
Kabushiki-gaisha Bandai Namuko Hōrudingusu
TypePublic
TYO: 7832 (TOPIX 100 component)
IndustryEntertainment
Predecessors
FoundedSeptember 29, 2005 (2005-09-29)
HeadquartersSumitomo Fudosan Mita Building,
Minato, Tokyo
,
Japan
Area served
Worldwide
Key people
  • Mitsuaki Taguchi
  • (chairman)
  • Masaru Kawaguchi
  • (president)
Products
RevenueIncrease ¥910,138 million[1] (2022)
Increase ¥81,607 million[1] (2022)
Increase ¥92,752 million[1] (2021)
Total assetsIncrease ¥910,14 million[1] (2022)
Total equityIncrease ¥632,44 million[1] (2022)
OwnersAs per September 30, 2022:[2]
The Master Trust Bank of Japan (21.33%)
Trust & Custody Services Bank (9.62%)
JPMorgan Chase (4.97%)
Nintendo (1.75%)
Number of employees
10,562[3] (2023)
Subsidiaries
Websitewww.bandainamco.co.jp
Footnotes / references
"Bandai Namco Group Integrated Report 2019". Bandai Namco Holdings. September 13, 2019. Archived from the original on May 17, 2020. Retrieved May 17, 2020.

Bandai Namco Holdings Inc.[lower-alpha 1] is a Japanese entertainment holding company founded in 2005 by the merger of Namco and Bandai. The company specializes in toys, video games, arcades, anime, restaurants, and amusement parks.[5]

The company's headquarters are in Minato, Tokyo.[5] Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in Irvine, California.[6] As of 2017, Bandai Namco was the world's largest toy company measured by total revenue, earning $6.4 billion in annual revenue.[7]

History

The previous logo for Bandai Namco was used until 2022

On May 5, 2005, Namco Ltd. announced it was merging with Bandai Co., Ltd. to form NAMCO BANDAI Holdings Inc. (株式会社バンダイナムコホールディングス), with stock transfer to be completed on September 29.[8]

The merger was finalized on September 25, creating the third-largest video game publisher in Japan by revenue.[9] Bandai purchased Namco for US$1.7 billion, with Namco receiving 43 percent of shares and Bandai receiving the other 57 percent.[10][11][12] Officially, Namco was purchased by Bandai for $1.7 billion.[13][14] 57% of the company's holding went to Bandai while 43% went to Namco. Furthermore, Bandai swapped one of its shares for 1.5 shares of the new Namco Bandai. Namco traded evenly with a one-for-one share,[15] carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[16] Prior to the merger, Bandai and Namco had various subsidiaries that worked under them. After the merger of Bandai Namco, the respective Bandai and Namco subsidiaries were re-designated into different areas of the combined conglomerate.

On March 31, 2006, Namco merged with Bandai's video game operations to form Namco Bandai Games.[17][18] Namco's video arcade and amusement park divisions were spun-off into a new subsidiary that retained the Namco branding.[17]

In September 2006, BNHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[19][20] BNHD have since fully acquired developers Banpresto (whose video game operations were absorbed into Bandai Namco Games on April 1, 2008)[21] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively.

The business of Bandai Networks Co., Ltd. was merged into Bandai Namco Games in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[22]

Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[23] Until June 30, 2012, Infogrames had the option to sell the other 66% in Atari Europe to NBHD.[24] Between June 30, 2012, to June 20, 2013, Bandai Namco gained the option to acquire the 66% stake.[25][26] On July 7, 2009, Bandai Namco Holdings bought 100% of Atari Australia Pty Ltd. BNHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[27]

Bandai Namco acquired D3 Inc., the parent company of D3 Publisher, on March 18, 2009,[28] after first acquiring a 95% stake in the company.[29] In August 2013, Bandai Namco opened a studio in Vancouver, broadening its reach for western demographics.[30]

In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which will grant the company rights to the entire Gundam franchise, which the company already holds part of due to owning the studio Sunrise and due to Bandai being one of the producers of the series.[31]

The company acquired minority stake in Limbic Entertainment in February 2021.[32]

The company unveiled a new logo and a new mission statement in September 2021 which will be implemented starting in April 1, 2022, to commemorate the 72nd anniversary of the founding as Bandai five years before the founding of Namco. The company's updated purpose was "the idea of connecting and working together to create things", and plans to work with fans of their games through communication to help plan how the company will go forward. As part of that, the new logo is based on a fukidashi, a speech bubble that represents both the worldwide influence of Japanese manga as well as their efforts to be communicative with players. On February 8, 2022, the company changed the color of their new logo from magenta to rose red.[33]

In July 2022, Bandai Namco confirmed that an unspecified party hacked the company, gaining unauthorized access to internal systems to multiple groups in Asia outside Japan.[34]


Corporate structure

Bandai Namco Holdings is headquartered in the Sumitomo Fudosan Mita Building in Minato, Tokyo, Japan. Its North American branch, Bandai Namco Holdings USA, is headquartered in Irvine, California. The company's European and Asian divisions, Bandai Namco Holdings UK and Bandai Namco Holdings Asia, are headquartered in Richmond, London and Central, Hong Kong respectively. In September 2017, Bandai Nanco Holdings established China divisions headquartered in Shanghai.[35]

Bandai Namco Holdings is headed by president Mitsuaki Taguchi and chairman Shukuo Ishikawa, both of whom took their respective positions in 2018. The company's corporate structure is grounded in the relationships between its employees and subsidiaries; Bandai Namco believes that the health and motivation of its employees is necessary to sustain operations, as it allows for additional creative freedom in its array of products. As of 2019, Bandai Namco is the world's largest toy company by revenue, having accumulated over $6.5 billion.[36][37] It is among the largest and most profitable companies in Japan with over ¥189.8 billion as of 2020.[38]

In February 2021, Bandai Namco Holdings announced the merger of its business units. As part of the changes to be done in April 2021, it will reduce its operating units from five to three. Toys & Hobby and Network Entertainment Unit (video games) merged to form Entertainment Unit, Visual and Music Production Unit (production and distribution of anime and music) and IP Creation Unit (Production of anime) merged to form IP Production Unit and Real Entertainment Unit was renamed Amusement Unit (theme parks).[39]

Content units and subsidiaries

Prior to the recent reorganization into just three business units, Bandai Namco Holdings was structured into six product areas known as Content Units: Toys and Hobby (toys), Network Entertainment (video games), Real Entertainment (amusement parks), Visual and Music Production (anime and music albums), IP Creation (creation of new intellectual properties), and Affiliated Business (supporting companies).[40] The Network Entertainment Unit serves as the core area of the company, where it is led by Bandai Namco Entertainment, the company's video game publishing arm. Bandai Namco Entertainment owns multiple subsidiaries, including Bandai Namco Studios,[41] B.B. Studio, and D3 Publisher,[42] all of which develop video games for home video game systems and cellular phones across the world.[43] It holds multiple international divisions itself, including offices in the United States, Europe, and Taiwan. Often, the Entertainment division serves as the spearhead for market expansion. It established the Shanghai division in 2015,[44] two years before the Bandai Namco Holdings established its China division.

The Toy and Hobby Unit is led by Bandai, who designs toys and electronic devices based on licenses such as Dragon Ball, Gundam, and Sailor Moon.[45] Bandai Spirits designs toys intended for more mature audiences, alongside prizes for video arcades.[46] MegaHouse designs figurines and toys for candy machines, as does Heart Corporation for seasonal events. Other companies under the unit include Seeds, which produces medical equipment; Plex, a designer of toys based on licensed characters;[47] Sun-Star, which designs and distributes stationery to consumers and Japanese school systems; CCP, a producer of sundries and consumer electronics; and Banpresto Sales, a distributor of prizes for arcades.

Bandai Namco Amusement, known as simply Namco until 2018, heads the Real Entertainment Unit. Amusement designs arcade games and maintains the company's amusement parks, including Namco Namja Town, Wonder Bowl, and its VR Zone locations. Video games designed by Amusement include Time Crisis 5, Star Wars Battle Pod, Pac-Man Racing, and Galaga Fever.[48] In addition, Amusement provides services for Bandai Namco's "Banacoin" digital currency platform and mobile applications to promote events at its arcades. Assisting the company are Bandai Namco Technica and Bandai Namco Amusement Lab, which provide repair services and research & development (R&D) operations respectively.[49] Hanayashiki Co., Ltd. operates Japan's oldest surviving theme park of the same name, while PleasureCast maintains and opens amusement centers across Japan.[50] The Visual and Music Production is hemmed by Bandai Namco Arts and Actas, anime production studios; Highway Star, a music artist manager; and Bandai Namco Live Creative, handling ticket sales and production of live concerts.

Sunrise, a Japanese anime studio known for productions such as Mobile Suit Gundam and Cowboy Bebop, is the center of the IP Creation Unit. Sunrise holds three subsidiaries—music copyright manager Sunrise Music, animation planner Sunrise Beyond, and production house Bandai Namco Pictures[51]—which are also part of the unit. Sotsu is an advertising agency that also provides planning and productions for anime series such as Gundam. Bandai Namco's Affiliated Business comprises companies that provide additional support and resources. Companies under this unit include the product distributors Bandai Logipal and Logipal Express, finance manager Bandai Namco Business Arc, day care facility operator Kaikaya, toy distributor Happinet, graphic design studio Artpresto,[52] and disability supporter Bandai Namco Will.

Notes

  1. ↑ Japanese: 株式会社バンダイナムコホールディングス, Hepburn: Kabushiki gaisha Bandai Namuko Hōrudingusu

References

  1. 1 2 3 4 5 Consolidated Financial Report for the Fiscal Year Ending March 31, 2023 (PDF). Bandai Namco Holdings. November 10, 2022. Retrieved November 22, 2022.
  2. ↑ Shareholders - Share and Bond - IR Information. Bandai Namco Holdings. Retrieved February 18, 2022.
  3. ↑ "Our Businesses".
  4. ↑ "About Company (in Japanese)". Italian Tomato Co., Ltd. Retrieved April 26, 2022.
  5. 1 2 "Corporate Data | About Company | BANDAI NAMCO Holdings". Bandainamco.co.jp. Archived from the original on February 27, 2015. Retrieved June 28, 2014.
  6. ↑ Namco Bandai Holdings (USA) Inc. introduction, Bandai Namco, archived from the original on July 27, 2010, retrieved August 4, 2010
  7. ↑ "Revenue of major toy companies worldwide 2017". Statista. Archived from the original on April 2, 2019. Retrieved June 15, 2018.
  8. ↑ "ナムコとバンダイの共同持株会社設立による経営統合に関するお知らせ" (PDF).
  9. ↑ Feldman, Curt (December 13, 2005). "Bandai, Namco to merge". GameSpot. Archived from the original on April 8, 2014. Retrieved February 9, 2020.
  10. ↑ Karlin, David (November 1, 2006). "Bandai and Namco Finalize Merger Details". 1UP.com. Archived from the original on March 12, 2014. Retrieved November 21, 2020. With around 1800 employees, Bandai Namco Games will be established on March 31st, 2006.
  11. ↑ "株式会社バンダイナムコホールディングス 2005年度事業報告書" (PDF). Bandai Namco Holdings. 2006. Archived from the original (PDF) on September 5, 2015. Retrieved August 6, 2017.
  12. ↑ "NAMCO BANDAI Games America Inc. – News". Archived from the original on June 24, 2010. Retrieved March 8, 2016.
  13. ↑ Zaun, Todd (May 3, 2005). "INTERNATIONAL BUSINESS; Power Rangers Meet Pac-Man in $1.7 Billion Deal". Archived from the original on February 9, 2010. Retrieved September 8, 2017 – via NYTimes.com.
  14. ↑ "May 2, 2005: Namco And Bandai Merger - Press Releases - News - Vending Times". www.vendingtimes.com. Archived from the original on March 4, 2016.
  15. ↑ "Tekken's worldwide domination continues as it goes online for the first time on the PlayStation 3 system". Namco Bandai Games America Inc. Archived from the original on April 8, 2014. Retrieved January 23, 2011.
  16. ↑ "Bandai, Namco to merge in Sept to form Japan's No 3 toy, game group - UPDATE 2", Forbes.com, February 5, 2005, archived from the original on August 14, 2011, retrieved December 20, 2010
  17. 1 2 "Archived copy" (PDF). Archived (PDF) from the original on May 10, 2007. Retrieved July 2, 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  18. ↑ Karlin, David (January 11, 2006). "Bandai and Namco Finalize Merger Details". 1UP.com. IGN. Archived from the original on March 12, 2014. Retrieved July 27, 2020.
  19. ↑ "NAMCO BANDAI Holdings Inc. Announces Acquisition of CCP Co., Ltd". Reuters. September 12, 2006. Archived from the original on September 9, 2012. Retrieved December 31, 2010.
  20. ↑ About Company - History, Namco Bandai Holdings Inc., archived from the original on July 23, 2011, retrieved December 31, 2010
  21. ↑ "Games, reviews, previews, nieuws, tips, video's en trailers - IGN Benelux". Uk.games.ign.com. Archived from the original on February 6, 2012. Retrieved June 28, 2014.
  22. ↑ "About Company - History". Namco Bandai Holdings Inc. Retrieved December 31, 2010.
  23. ↑ "Namco Bandai To Swallow Atari Europe". Edge. May 14, 2009. Archived from the original on July 23, 2015. Retrieved May 30, 2009.
  24. ↑ Schilling, Mark (September 10, 2008). "Namco Bandai buys Infogrames stake". Reed Business Information. Archived from the original on February 9, 2021. Retrieved January 23, 2011.
  25. ↑ "Infogrames in distribution deal with Namco Bandai". September 9, 2008 – via www.reuters.com.
  26. ↑ "Infogrames And Namco Bandai's Europe Joint Venture". kotaku.com. September 9, 2008. Retrieved January 23, 2011.
  27. ↑ "Namco Bandai Holdings Inc. Fully Acquires Three Companies". Reuters. November 5, 2009. Archived from the original on December 10, 2019. Retrieved December 11, 2010.
  28. ↑ "D3 Publosher Addresses Bandai Namco takeover - Edge Magazine". Edge. March 18, 2009. Archived from the original on May 31, 2012. Retrieved March 8, 2016.
  29. ↑ "Namco Bandai Acquires D3 Publisher | News | Edge Online". Edge. March 18, 2009. Archived from the original on April 4, 2013. Retrieved March 8, 2016.
  30. ↑ "Namco Bandai Opens Social Gaming Development Studio In Vancouver". Vending Times. September 1, 2013. Retrieved September 4, 2013.
  31. ↑ "Bandai Namco is Trying to Buy the Entire Gundam Franchise". October 13, 2019. Archived from the original on February 9, 2021. Retrieved October 18, 2019.
  32. ↑ Batchelor, James (February 23, 2021). "Bandai Namco take minority stake in Might & Magic dev Limbic Entertainment". GamesIndustry.biz. Retrieved February 23, 2021.
  33. ↑ Romano, Sal (September 30, 2021). "Bandai Namco Group announces new purpose and logo, as Activision Blizzard plans to renew partnership with Bandai Namco and Square Enix". Gematsu. Retrieved September 30, 2021.
  34. ↑ "Bandai Namco Acknowledges Possible Data Leak After Hack". Anime News Network. July 13, 2022.
  35. ↑ "BANDAI NAMCO to establish China unit". S&P Global Market Intelligence. September 21, 2017.
  36. ↑ "Top 25 Public Companies by Game Revenues". Newzoo. Archived from the original on November 13, 2019. Retrieved December 30, 2019.
  37. ↑ "Revenue of major toy companies in 2018 (in million U.S. dollars)". Statista. Archived from the original on April 2, 2019. Retrieved December 1, 2018.
  38. ↑ Roll, Dale (September 2, 2020). "Here are the 10 richest companies in Japan: Can you guess which is number one?". Japan Today. GPlusMedia. Archived from the original on September 2, 2020. Retrieved September 18, 2020.
  39. ↑ "Bandai Namco appoints new president ahead of plans to merge toy and game units". VGC. February 8, 2021. Archived from the original on February 9, 2021. Retrieved February 8, 2021.
  40. ↑ "Bandai Namco Holdings Integrated Report 2019". Bandai Namco Holdings. March 31, 2019. Retrieved August 5, 2020.
  41. ↑ Kerr, Chris (November 16, 2018). "Bandai Namco Studios Vancouver has shut down". Gamasutra. UBM Technology Group. Archived from the original on September 26, 2019. Retrieved June 23, 2020.
  42. ↑ Glasser, AJ (March 18, 2009). "By The Way, Namco Bandai Owns (Most Of) D3". Kotaku. Univision Communications. Archived from the original on March 6, 2019. Retrieved December 1, 2018.
  43. ↑ "The Namco Bandai Story". No. 236. Future Publishing. Edge. January 2012. pp. 100–107. Retrieved August 30, 2020.
  44. ↑ "万代南梦宫设上海分公司 手游为主要业务". GameLook. January 26, 2015.
  45. ↑ Pollack, Andrew (October 31, 1997). "Naoharu Yamashina, Toy Maker, Dies at 79". The New York Times. Archived from the original on October 23, 2020. Retrieved October 23, 2020.
  46. ↑ Sherman, Jen (February 22, 2019). "Toy Company Banpresto Dissolves, Combines With Bandai Spirits". Anime News Network. Archived from the original on November 8, 2020. Retrieved February 9, 2021.
  47. ↑ Rafael Antonio Pineda (February 2, 2019). "Bandai's Plex Subsidiary to Absorb Tamagotchi Developer Wiz". Anime News Network. Archived from the original on October 27, 2020. Retrieved February 9, 2021.
  48. ↑ Sato, Kazuya (March 2, 2018). "VR ZONE新作「ギャラガフィーバー」を体験--視界を覆うほどのギャラガ大量発生". CNET Japan (in Japanese). CBS Interactive. Archived from the original on June 3, 2020. Retrieved June 23, 2020.
  49. ↑ Kidwell, Emma (July 20, 2018). "Bandai Namco Amusement Lab Inc. established for VR arcade development". Gamasutra. UBM Technology Group. Archived from the original on November 9, 2020. Retrieved February 9, 2021.
  50. ↑ Gantayat, Anoop (November 8, 2007). "Sayonara, Banpresto". IGN. Archived from the original on December 9, 2007. Retrieved August 26, 2020.
  51. ↑ "Sunrise's Kids & Family IP to Spin Off Into New Bandai Namco Group Company". Anime News Network. February 12, 2015. Archived from the original on July 11, 2020. Retrieved August 5, 2020.
  52. ↑ "Work starts on Japanese packaging factory in Hà Nam". Việt Nam News. Vietnam News Agency. February 14, 2019. Retrieved August 5, 2020.
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