"My Love"
Promotional single by Namie Amuro
from the album Past<Future
ReleasedDecember 16, 2009
Recorded2009
GenreR&B
Length4:04
LabelAvex Trax
Songwriter(s)Hiro
Producer(s)Hiro

"My Love" is a song by Namie Amuro. It was released as a radio single from her 9th album "Past<Future" in October 2009,[1] after being chosen as one of two commercial songs simultaneously used in Vidal Sassoon hair product campaigns.[2]

Writing

The song is a mid-tempo contemporary R&B track, described as a "sweet love song" by Amuro.[3] The lyrics describe the things that a lover makes them feel, such as feeling that "everything (you do) is so special" (全てがSo Specialで, subete ga so special de) or that they are the only one who they miss.[4]

Producer Hiro considered it a great honour to work with Amuro.[5]

Release

The song was first released to radio on October 27, when it was played on the J-Wave "Groove Line" radio show.[1] It was released as a ringtone download on November 18.[6]

The song charted on the Billboard Japan Hot 100 in November and December, charting lowly (generally around #60). it reached its highest week on the November 30 charts, in which is reached #42. The song also peaked on the Billboard Japan Hot Top Airplay/Adult Contemporary Airplay charts at its highest in this week, with #38 and #14 respectively.

Promotion

Amuro in the "Reborn" Vidal Sassoon commercial.

"My Love" was used in the "Reborn" (リボーン, Ribōn) Vidal Sassoon hair product campaign, one of two simultaneous promotional campaigns featuring Amuro.[2] It was the fourth in the series of Vidal Sassoon commercial campaigns that Amuro had undergone with the company, featuring a collaboration between her, American stylist Patricia Field and Cuban hair stylist Orlando Pita.[2] The commercials begun airing from October 1 onwards (14 days earlier than the "Amuroad" campaign featuring the song "Copy That").[7]

The commercial has an outer space theme. It centres around three different scenes: one in which Amuro removes a jewelled space helmet, one in which she floats off into space, and one in which she touches down onto earth, near a Stonehenge-style stone circle monument.

A reference to the theme is found in the song's lyrics: "When you touch me tenderly // it's like I'm in outer space."[4]

Charts

Chart Peak
position
Billboard Japan Hot 100[8] 42
Billboard Adult Contemporary Airplay[9] 14
RIAJ Digital Track Chart Top 100 [10] 47

References

  1. 1 2 "～新曲「MY LOVE」をラジオ初オンエア！～". 2009-11-20. Archived from the original on 2011-06-06. Retrieved 2010-01-13.
  2. 1 2 3 ""FASHION × MUSIC × Vidal Sassoon"第4弾決定!!!". 2009-09-25. Archived from the original on 2011-06-06. Retrieved 2010-01-09.
  3. ↑ "安室奈美恵 - bounce.com インタビュー". Bounce. 2009-12-25. Archived from the original on 2009-12-19. Retrieved 2010-01-08.
  4. 1 2 "MY LOVE 安室奈美恵 歌詞情報 - goo 音楽". Archived from the original on 2009-12-20. Retrieved 2010-01-13.
  5. ↑ "安室奈美恵 "MY LOVE"". 2009-09-30. Retrieved 2010-01-13.
  6. ↑ "～11月18日(水)から､｢MY LOVE｣｢COPY THAT｣着うた先行配信決定!!～". 2009-11-16. Archived from the original on 2011-06-06. Retrieved 2010-01-13.
  7. ↑ "安室奈美恵 Vidal Sassoonの新ヴィジュアルが解禁に！". Vibe-Net. 2009-09-25. Retrieved 2010-01-09.
  8. ↑ "Japan Billboard Hot 100". Billboard. 2009-11-30. Retrieved 2010-01-09.
  9. ↑ "Adult Contemporary Airplay". Billboard. 2009-11-30. Archived from the original on 2010-11-24. Retrieved 2010-01-09.
  10. ↑ レコード協会調べ 2009年12月23日～2010年01月05日 ＜略称：レコ協チャート（「着うたフル(R)」）＞ Archived 2011-10-08 at the Wayback Machine
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