Ishq FM
ISHQ FM logo
Frequency104.8 MHz
BrandingIshq 104.8 FM
Programming
Language(s)Hindi, Bengali
FormatPop/Adult Contemporary
Ownership
OwnerIndia Today Group
OperatorRadio Today Broadcasting Ltd[1]
History
First air date
30 May 2007 (2007-05-30)[1]
Former call signs
MEOW, OYE
Call sign meaning
Hindi word for love
Links
WebcastListen Live
Websiteishq.com

Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music[2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, & Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[5]

Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.

The brand will have a target audience of 25-34-year.

See also

References

  1. 1 2 "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
  2. ↑ "Kolkata gets its first romantic radio FM station". Business Standard. Press Trust of India. 22 November 2016.
  3. ↑ "Meow FM officially launched in Kolkata", 8 October 2007.
  4. ↑ "Meow launches social networking platform", 28 July 2008.
  5. ↑ "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. 8 September 2016. Retrieved 19 July 2018.


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