Marzia Kjellberg
Kjellberg in 2014
Personal information
Born
Marzia Bisognin

(1992-10-21) 21 October 1992
Arzignano, Italy
Occupations
  • Internet personality
  • Fashion designer
  • Businesswoman
  • Author
Spouse
​
(m. 2019)​
Children1
Websitewww.mai-accents.com
tsuki.market
YouTube information
Channel
Years active2012–2018
Genres
Subscribers7.29 million[1]
NetworkN/A (formerly Maker Studios, later Re6l)
Associated acts
100,000 subscribers2012
1,000,000 subscribers2013
Last updated: 17 October 2023[2]

Marzia Kjellberg (née Bisognin;[lower-alpha 1] born 21 October 1992) is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber PewDiePie.

Career

YouTube

Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012.[3] Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming.[4][5] Kjellberg also commonly uploaded travel vlogs.[6] Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to Maker Studios' sub-network, The Platform.[7] By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce.[8]

Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre; in May 2014, The Wall Street Journal reported that it attracted over 16 million viewers each month.[9] The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference.[10] Kjellberg refers to her fans as "Marzipans".[11]

Kjellberg appeared on her then-boyfriend, now-husband Felix Kjellberg's channel on various occasions.[12] Felix, better known on YouTube as "PewDiePie," uploaded videos of the two playing video games and participating in video challenges together.[12] In 2014, Kjellberg and Felix were part of an online marketing campaign for the horror film, As Above, So Below.[13] While Felix's videos for the campaign involved gaming-related topics, Kjellberg's videos centered around a travel vlog angle of the couple's trip to Paris.[14] Similarly, ABC had Kjellberg, among others, promote their new TV series, Selfie, via a YouTube marketing campaign.[15]

On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career.[16] In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit – for the 'adjustment' period – but taking my videos down, in my mind, needed to be done."[17] Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers.[18] Her channel's video views previously peaked in August 2017, at around 570 million.[19]

Aside from creating content on her own channel, Kjellberg has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures.[20] Kjellberg also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.[21]

Fashion and design

Kjellberg's channel's success allowed her to start designing her own clothing.[22] Since March 2015, Kjellberg has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing.[8]

In 2016, she designed "Daisy" shoes through Project Shoe.[23] That July, she launched a product line with Zoya, a nail polish brand.[24] In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance.[25]

In a piece about fashion lines created by YouTube personalities, Tubefilter cited comments from Michael Fink, the dean of the School of Fashion at Savannah College of Art and Design, as well as celebrity stylist Allison Calhoun. Kjellberg's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece."[26] Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."[26]

On 1 July 2018, Kjellberg launched Maì, a jewellery, pottery, clothing and home decor brand.[27] The Maì ceramic accents are handcrafted by Kjellberg out of her UK-based pottery studio.[28] She maintains that brand along with Tsuki Market, a unisex clothing and homeware brand that she owns with husband Felix Kjellberg.[29]

Other ventures

In January 2015, Kjellberg published a young adult fantasy/horror novel.[30] The Italian version was published under the title La Casa Dei Sogni, while the English version was published as Dream House: A Novel by CutiePieMarzia.[31]

Personal life

Kjellberg was born on 21 October 1992 in Arzignano, located in the Province of Vicenza, Italy.[10]

She was introduced to her husband, Felix Kjellberg, better known online as PewDiePie, by her friend Daizo. She began dating Felix in 2011, after e-mailing him and stating that she found his videos funny.[32] Marzia moved to Sweden to live with him in October of that same year. Later, the couple moved to her native Italy, before settling together in Brighton, England.[33][34][35] The couple lived there with their two pugs, Edgar and Maya,[36] as well as a hedgehog named Dogy.[37] Their relationship has been highlighted by various media outlets,[38] with The Globe and Mail writing that her "calm personality balances out Felix's general wackiness."[39] On 27 April 2018, Kjellberg announced on Instagram that Felix had proposed to her; on 20 August 2019, the couple announced on social media that they had married.[40][41] When the two lived in Brighton, their house in Japan was burgled in late 2019; Kjellberg posted a statement online which included: "I know it is very materialistic, and should be happy with what I was left/have, but I can't hide the shock and sadness with all being taken away, just like that."[42]

In 2022, Kjellberg and Felix moved to Japan.[43] On 5 February 2023, the couple announced that they were expecting their first child.[44] On 12 July, they announced the birth of their son.[45]

Notes

  1. ↑ Italian: [ˈmartsja bizoɲˈɲin], Venetian: [bizoˈɲiŋ].

References

  1. ↑ "About Marzia". YouTube.
  2. ↑ "Marzia's Monthly YouTube statistics". Social Blade. Archived from the original on 25 October 2018. Retrieved 27 November 2020.
  3. ↑ "Marzia". YouTube. Archived from the original on 24 September 2014. Retrieved 22 March 2019.
  4. ↑ X, Ashleigh (22 June 2013). "Marzia Bisognin Interview". Magazines and Models. Archived from the original on 24 July 2013. Retrieved 22 September 2014.
  5. ↑ Knorr, Caroline (11 February 2016). "What Kids Are Really Watching on YouTube". Huffington Post. Archived from the original on 24 April 2016. Retrieved 11 April 2016.
  6. ↑ Joyner, Alfred (20 August 2019). "Who is Marzia Bisognin? YouTube Star PewDiePie Weds 26-year-old after Eight Years Together: 'I'm so Lucky'". Newsweek. Archived from the original on 19 May 2020. Retrieved 6 May 2020.
  7. ↑ Spangler, Todd (16 August 2013). "PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift". Variety. Archived from the original on 12 June 2015. Retrieved 27 September 2014.
  8. 1 2 Gutelle, Sam (26 June 2018). "YouTube Star Marzia Celebrates Summer With Launch Of Her Latest Fashion Line". Tubefilter. Archived from the original on 1 August 2018. Retrieved 31 July 2018.
  9. ↑ Shields, Mike (8 May 2014). "Beauty is a Monster Category on YouTube, and it's Still Growing". CMO Today. The Wall Street Journal. Archived from the original on 24 September 2014. Retrieved 22 September 2014.
  10. 1 2 Mutterle, Paolo (21 January 2014). "Lo stile di Marzia conquista YouTube e due milioni di fan". Il Giornale Di Vicenza (in Italian). Verona, Italy: Società Athesis. Archived from the original on 10 October 2014. Retrieved 22 September 2014.
  11. ↑ Demirgian, Francesca (9 June 2015). "CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]". Velvet Style (in Italian). MetUp. Archived from the original on 14 June 2015. Retrieved 22 June 2015.
  12. 1 2 Griffin, Louise (20 August 2019). "Inside PewDiePie and Marzia Bisognin's relationship as YouTube stars get married after eight years together". Metro. Archived from the original on 6 August 2020. Retrieved 6 May 2020.
  13. ↑ Bauckhage, Tobias (29 August 2014). "Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'". Variety. Archived from the original on 10 October 2014. Retrieved 22 September 2014.
  14. ↑ Coyle, Meghan (2 September 2014). "YouTube Power Couple Produces Miniseries for Horror Movie". ET Centric. Entertainment Technology Center. Archived from the original on 6 October 2014. Retrieved 29 September 2014.
  15. ↑ Poggi, Jeanine (8 October 2014). "ABC Revamps YouTube Marketing to Better Reach Digital Viewers". Advertising Age. Archived from the original on 10 October 2014. Retrieved 10 October 2014.
  16. ↑ Farokhmanesh, Megan (22 October 2018). "YouTuber Marzia Calls It Quits in a Personal Video About Mental Health". The Verge. Archived from the original on 12 January 2019. Retrieved 8 February 2019.
  17. ↑ Bisognin, Marzia (22 October 2018). Goodbye Youtube. Marzia. Archived from the original on 25 October 2018. Retrieved 25 October 2018.
  18. ↑ "Marzia YouTube channel statistics (12–25 October 2018 archive)". Social Blade. 25 October 2018. Archived from the original on 25 October 2018.
  19. ↑ "Cutiepiemarzia Monthly YouTube statistics (8 June-8 July 2018 archive)". Social Blade. 8 July 2018. Archived from the original on 7 July 2018.
  20. ↑ Pearce, Tilly (16 August 2015). "New Oscar's Hotel Characters Announced at Summer in the City 2015". TenEighty. Archived from the original on 13 March 2016. Retrieved 11 April 2016.
  21. ↑ Rody-Mantha, Bree (28 October 2015). "New series Pugatory features the voice talent of PewDiePie". StreamDaily. Brunico Communications. Archived from the original on 23 April 2016. Retrieved 11 April 2016.
  22. ↑ Trowbridge, Cecily (20 January 2015). "5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day)". Bustle. Archived from the original on 22 June 2015. Retrieved 22 June 2015.
  23. ↑ Olivia, Sage (27 July 2014). ""Daisy" by Marzia". Sage Olivia. Archived from the original on 22 February 2017. Retrieved 21 February 2017.
  24. ↑ Gutelle, Sam (7 July 2016). "YouTube Star Cutie Pie Marzia Launches Her Own Shade Of Nail Polish". Tubefilter. Archived from the original on 21 August 2019. Retrieved 20 August 2019.
  25. ↑ Klein, Jessica (23 June 2017). "YouTube Star MarziaPie Launches Fashion Line with Scent Trunk". Tubefilter. Archived from the original on 14 January 2019. Retrieved 14 January 2019.
  26. 1 2 Weiss, Jeff (28 February 2018). "From Faze Banks To Hila Klein, We Asked Experts To Review Fashion Lines From YouTube Stars". Tubefilter. Archived from the original on 1 August 2018. Retrieved 31 July 2018.
  27. ↑ Bisognin, Marzia (1 July 2018). "Maì". Marzia's Life. Archived from the original on 12 July 2018. Retrieved 12 July 2018.
  28. ↑ Barandy, Kat (23 February 2019). "marzia bisognin crafts gang of pottery creatures with latest collection, maì accents". designboom. Archived from the original on 20 August 2019. Retrieved 20 August 2019.
  29. ↑ Weiss, Geoff (4 March 2019). "Marzia Bisgonin Says She "Feels Good" About Quitting YouTube, After Adjustment Period". Tubefilter. Archived from the original on 22 March 2019. Retrieved 22 March 2019.
  30. ↑ "Dream House". Goodreads. Archived from the original on 13 July 2017. Retrieved 16 April 2019.
  31. ↑ Bisognin, Marzia "CutiePie" (29 January 2015). Dream House (in Italian). Newton Compton Editori. ISBN 9788854179660. Archived from the original on 15 May 2016. Retrieved 17 October 2015.
  32. ↑ Ryall, Jenni (20 June 2014). "Meet the guy making $4M a year on YouTube". New York Post. Archived from the original on 5 October 2014. Retrieved 29 September 2014.
  33. ↑ Lindstrom, Lars (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Archived from the original on 23 September 2012. Retrieved 22 September 2014.
  34. ↑ Scott-Delany, Finn (9 November 2013). "Brighton YouTube sensation has more subscribers than Justin Bieber". The Argus. Archived from the original on 6 October 2014. Retrieved 2 October 2014.
  35. ↑ Bisognin, Marzia (21 November 2013). "Still in Brighton..." MarziaPie. Twitter. Archived from the original on 1 February 2015. Retrieved 2 October 2014.
  36. ↑ Lindqvist, Johan (8 October 2014). "Pewdiepie talar ut i unik intervju". Göteborgs-Posten (in Swedish). Archived from the original on 4 March 2016. Retrieved 10 October 2014.
  37. ↑ I, Tommy (10 December 2022). "Pewdiepie: Swedish YouTuber Comedian And Dog-Lover | TuBeast.com". | TuBeast.com. Archived from the original on 26 October 2023. Retrieved 25 June 2023.
  38. ↑ Shields, Mike (28 August 2014). "YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"". CMO Today. The Wall Street Journal. Dow Jones & Co. Archived from the original on 29 September 2014. Retrieved 22 September 2014.
  39. ↑ Woolley, Emma (25 February 2014). "PewDiePie: YouTube's biggest star is a profane Swede you've never heard of". The Globe and Mail. Archived from the original on 7 July 2014. Retrieved 22 September 2014.
  40. ↑ Klein, Jessica (27 April 2018). "YouTube Star PewDiePie Proposed To Longtime Girlfriend Marzia Bisognin". Tubefilter. Archived from the original on 3 August 2018. Retrieved 16 April 2020.
  41. ↑ Garvey, Marianne (20 August 2019). "PewDiePie and Marzia Bisognin marry after dating for eight years". CNN. Archived from the original on 20 August 2019. Retrieved 20 August 2019.
  42. ↑ Salo, Jackie (2 December 2019). "YouTube star PewDiePie and wife Marzia Kjellberg burgled in home invasion". New York Post. Archived from the original on 13 May 2022. Retrieved 10 April 2020.
  43. ↑ General, Ryan (12 May 2022). "YouTuber PewDiePie fulfills longtime dream of relocating to Japan". Yahoo!. Archived from the original on 15 June 2022. Retrieved 8 June 2022.
  44. ↑ Sottile, Zoe (5 February 2023). "YouTuber PewDiePie announces he's going to be a dad". CNN. Archived from the original on 5 February 2023. Retrieved 6 February 2023.
  45. ↑ "PewDiePie and Wife Marzia Welcome First Baby". Peoplemag. 12 July 2023. Archived from the original on 28 July 2023. Retrieved 13 July 2023.
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