Marketing Week
EditorRussell Parsons
PublisherCentaur Media
FounderMichael Chamberlain and Anthony Nares
Founded1978
First issueMarch 1978
CompanyCentaur Media
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitewww.marketingweek.com
ISSN0141-9285

Marketing Week is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine.

History and profile

Marketing Week was launched in March 1978.[1] Its co-founders were Graham Sherren,[1] Michael Chamberlain, a former editor of the advertising journal Campaign, and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. MWC subsequently launched Creative Review and was later subsumed into Centaur Communications, a buy-in vehicle run by Sherren and Jocelyn Stevens (1982). Nares became managing director of the new organisation – a position he held until his early death in 1996. Chamberlain left Centaur in 1988 to take up a career in consultancy.

Chamberlain said of this founding period: "While planning AdNews, I received a phone call from an Anthony Nares just before Christmas 1977 saying we should meet. As I recall, he showed me a mock-up front cover of Marketing Week, to which I replied 'you don’t need to tell me any more'. In January 1978, we became partners, with Anthony as managing director and me as editor/publisher. A little over six weeks later Marketing Week was launched, cover dated 10 March 1978, price 40p, with a core, controlled circulation free to marketers, ad men and selected media people. Haymarket tried to torpedo the project with the launch of MarketFact but it was too late."[2]

By the 1990s, according to a previous editor, Stuart Smith, Marketing Week magazine had become an editorial and commercial success: "Spring and autumn editions regularly boasted over 130 pages, thanks to a particularly strong performance in classified advertising. Our editorial staff exceeded 20 journalists. Profits reached levels never achieved before (over £6m a year)."[3]

Marketing Week is owned by the LSE-listed company Centaur Media plc.[4]

ABC primary circulation of the printed magazine for 2009 was 36,619.[5] Like other outlets, Marketing Week has shifted emphasis to its website, which is currently said to attract about 395,000 monthly unique users.[6] In March 2017, the once weekly magazine shifted to a monthly frequency.[7] The print magazine was discontinued in October 2020 with print subscribers being shifted to online subscriptions.[8]

Despite its long duration, Marketing Week has had only seven editors. Chamberlain was the first, Stephen Foster (1980–1983) the second, Howard Sharman (1983–1988) the third, Stuart Smith (1988–2008) the fourth, Mark Choueke the fifth (2009–2012), Ruth Mortimer the sixth (2012–2014) and Russell Parsons (2014–). Among other senior staff are Group Managing Director Jane Turner (2016 -) and Ed Tillotson, managing director of the Marketing and Creative Portfolio.

Marketing Week’s main columnists include Mark Ritson, Thomas Barta, Helen Edwards, cartoonist Tom Fishburne, Tanya Joseph, and Helen Tupper.[9]

Marketing Week is also involved with Centaur Media's Festival of Marketing, also held annually in London. Marketing Week celebrated its 40th birthday at the most recent Festival of Marketing.[10] In May 2019, it was announced that Marketing Week Live and The Insight Show had been incorporated into the Festival of Marketing.[11]

Centaur also publishes the Design Week and Creative Review websites. On 22 January 2019, Centaur Media announced that Marketing Week had become part of Xeim, a rebranded marketing division.[12]

On 4 July 2019, Marketing Week announced that it was launching an online subscription service, which, according to editor Russell Parsons, would offer "subscriber exclusives" featuring "insight into the big strategic and leadership challenges" in marketing.[13]

References

  1. 1 2 "Can this Brit reinvent B2B magazine-media?". Flashes and Flames. 18 March 2015. Retrieved 3 January 2016.
  2. ↑ "How marketing became mainstream: A brief history of Marketing Week". Marketing Week. 2018-07-30. Retrieved 2018-12-11.
  3. ↑ "Marketing through the ages: The 1990s - the calm before the digital storm". Marketing Week. 2018-07-18. Retrieved 2018-12-11.
  4. ↑ Mark Sweney (22 June 2012). "Centaur Media in £50m takeover of Econsultancy". The Guardian. Retrieved 3 January 2016.
  5. ↑ "Certificates and Reports - ABC - Audit Bureau of Circulations". www.abc.org.uk.
  6. ↑ "Marketing Week Media data" (PDF). Retrieved 9 September 2018.
  7. ↑ "Marketing Week and The Lawyer to go monthly as Centaur Media looks to move away from print". Retrieved 9 September 2018.
  8. ↑ "Marketing Week FAQs". Marketing Week. Retrieved 2022-01-17.
  9. ↑ "Helen Edwards joins Marketing Week as a columnist". Retrieved 1 September 2018.
  10. ↑ Reporters, Marketing Week (2018-09-21). "Marketing Week to celebrate its 40th anniversary at The Festival of Marketing". Marketing Week. Retrieved 2018-12-11.
  11. ↑ Reporters, Marketing Week (2019-05-01). "Festival of Marketing expands to incorporate Marketing Week Live and The Insight Show". Marketing Week. Retrieved 2019-07-05.
  12. ↑ "Centaur Media marketing division rebrands as Xeim". Centaur Media. 2019-01-22. Retrieved 2019-01-22.
  13. ↑ Parsons, Russell (2019-07-04). "Introducing the new Marketing Week". Marketing Week. Retrieved 2019-07-05.
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