"Mamiii"
Single by Becky G and Karol G
from the album Esquemas
LanguageSpanish
ReleasedFebruary 11, 2022 (2022-02-11)
GenreReggaeton
Length3:47
Label
Composer(s)
  • Daniel Echavarría Oviedo
  • Justin Quiles
  • Luis Miguel Gomez Castaño
  • Daniel Uribe
Lyricist(s)
Producer(s)Ovy on the Drums
Becky G singles chronology
"Bella Ciao"
(2021)
"Mamiii"
(2022)
"No Mienten"
(2022)
Karol G singles chronology
"Friki"
(2021)
"Mamiii"
(2022)
"Un Viaje"
(2022)
Music video
"MAMIII" on YouTube

"Mamiii" (stylized in all caps) is a song recorded by American singer Becky G and Colombian singer Karol G.[1] It was released by Kemosabe Records, RCA Records and Sony Music Latin on February 11, 2022, as the third single from Gomez's second Spanish studio album Esquemas (2022).[2] It was written by Gomez, Giraldo, Elena Rose and Daniel Echavarría Oviedo and produced by the latter. The cover art shot by photographer Alfredo Flores. It is Gomez and Giraldo's second collaboration, following "Mi Mala" (Remix) released in February 2018. It earned Gomez her highest-charting single on the Billboard Hot 100.

Commercial performance

The song reached a peak of number 15 on the US Billboard Hot 100, earning both artists their second top 40 in the nation, as well as Gomez's highest-charting single on the chart.

Music video

The original music video for the song was filmed in January 2022 in an unknown desert. It was scrapped due to creative differences according to Gomez. A second and official music video was directed by Mike Ho and released on April 15, 2022.[3] It stars Angus Cloud and Mia Khalifa. Gomez and Giraldo do not appear in the music video.[4]

Live performances

Gomez and Giraldo performed the song together live for the first time at the Coachella Valley Music and Arts Festival on April 17, 2022, and second time on April 24, 2022.[5] On May 15, 2022, Gomez performed "Mamiii" on the 2022 Billboard Music Awards, along with "Bailé Con Mi Ex".[6] Gomez and Giraldo performed the song together live at the Strip Love Tour in Los Angeles on October 22, 2022.[7] Gomez performed the song on Premios de la Radio on November 3, 2022.[8] Gomez performed "Mamiii" on Billboard Women in Music on March 1, 2023.[9] Gomez performed the song at the Coachella Valley Music and Arts Festival on April 14 and 21, 2023.[10] On August 18, Gomez and Giraldo performed the song together live at the Mañana Será Bonito Tour in Pasadena.[lower-alpha 1] On December 1 Gomez and Giraldo performed the song together the song live at the Mañana Será Bonito Tour in Medellín.[11]

Critical reception

Publication List Rank Ref.
Billboard Billboard's 100 Best Songs 56 [12]
Best Latin Songs [13]
The 23 Best Latin Songs [14]
¡Hola! 15 Latin Hits That Made Us Dance and Sing [15]
Latina Top 20 Songs 8 [16]
Los Angeles Times The 100 Best Songs 26 [17]
Rolling Stone 100 Greatest Reggaeton Songs of All Time 65 [18]
Tidal Best Songs 24 [19]
Time The Best Latin Songs and Albums [20]
UPROXX The Best Songs [21]

Accolades

Awards and nominations for "Mamiii"
Organization Year Category Result Ref.
American Music Awards 2022 Favorite Latin Song Nominated [22]
ASCAP Latin Music Awards 2023 Winning Songwriters & Publishers[lower-alpha 2] Won [23]
Billboard Latin Music Awards 2022 Hot Latin Song of the Year Nominated [24]
Hot Latin Song of the Year – Vocal Event Won
Airplay Song of the Year Nominated
Latin Rhythm Song of the Year Nominated
Latin Pop Song of the Year Nominated
BMI Latin Awards 2023 Winning Songs[lower-alpha 3] Won [25]
iHeartRadio Music Awards 2023 Latin Pop/Reggaeton Song of the Year Won [26]
Latin American Music Awards Song of the Year Won [27]
Collaboration of the Year Won
Best Collaboration – Pop/Urban Won
Latin Grammy Awards 2022 Best Urban Song Nominated [28]
Latino Show Awards Song of the Year Won [29]
Best Urban Videoclip of the Year Won
Best Urban Song of the Year Won
Best Urban Music producer[lower-alpha 4] Won
Lo Nuestro Awards 2023 Song of the Year Won [30]
Urban/Pop Song of the Year Nominated
LOS40 Music Awards 2022 Best Video Nominated [31]
MTV Millennial Awards Viral Anthem Won [32]
MTV Video Music Awards Best Latin Nominated [33]
Premios Juventud Girl Power Won [34]
Viral Track of the Year Nominated
Premios Nuestra Tierra 2023 Best Urban Song of the Year Nominated [35]
Premios Tu Música Urbano 2022 Collaboration of the Year Won [36]
RIAA Gold & Platinum Awards Top Latin Single Won [37]

Track listings

Digital download[38]
No.TitleLength
1."Mamiii" (kryptogram Remix)3:29

Charts

Certifications

Certifications for "Mamiii"
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[102] Platinum 40,000
Italy (FIMI)[103] Gold 50,000
Mexico (AMPROFON)[104] 4× Platinum+Gold 630,000
Portugal (AFP)[105] Gold 5,000
Spain (PROMUSICAE)[106] 5× Platinum 300,000
Switzerland (IFPI Switzerland)[107] Gold 10,000
United States (RIAA)[108] 23× Platinum (Latin) 1,380,000
Streaming
Central America (CFC)[109] Platinum 7,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Mamiii"
Region Date Format Version Label Ref.
Various February 11, 2022 Original [110]
Italy February 18, 2022 Contemporary hit radio Sony Latin [111]
Various May 12, 2022 Digital download kryptogram Remix
  • Kemosabe
  • RCA
  • Sony Latin
[112]
Russia May 14, 2022 Contemporary hit radio Original [113]

See also

Notes

  1. Promoted as Los Angeles.
  2. Awards and nominations Gomez, CASTA and Daniel Uribe has received as songwriter.
  3. Awards and nominations Giraldo, Ovy On The Drums, Quiles and Rose has received as songwriter.
  4. Awards and nominations Ovy On The Drums has received as producer.

References

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  3. "Becky G, KAROL G - MAMIII (Official Video)", YouTube, (BeckyGVEVO), retrieved September 16, 2023
  4. Lopez, Julyssa (April 15, 2022). "Watch Mia Khalifa Trash Angus Cloud's House in Karol G and Becky G's 'Mamiii' Video". Rolling Stone. Archived from the original on February 7, 2023. Retrieved July 31, 2023.
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  103. "Italian single certifications – Becky G & Karol G – Mamiii" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 27, 2022. Select "2022" in the "Anno" drop-down menu. Select "Mamiii" in the "Filtra" field. Select "Singoli" under "Sezione".
  104. "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved May 29, 2023. Type Becky G & Karol G in the box under the ARTISTA column heading and Mamiii in the box under the TÍTULO column heading.
  105. "Portuguese single certifications – Becky G – Mamiii" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved July 13, 2022.
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