Hum Sitaray
Official Logo of Hum Sitaray
CountryPakistan
Broadcast areaPakistan and Worldwide
NetworkHum Network Limited
HeadquartersKarachi, Sindh, Pakistan
Programming
Language(s)Urdu
Ownership
OwnerDuraid Qureshi (CEO)
Sister channels
History
Launched14 December 2013 (2013-12-14)
Links
WebsiteOfficial Website
Availability
Streaming media
Hum Sitaray LiveWatch Live

Hum Sitaray is a Pakistani entertainment channel launched by Hum Network Limited on 14 December 2013.[1] It is a major entertainment channel in Pakistan.[2]

History

The channel launched on 14 December 2013 with original programming - this had become a trend for Pakistani entertainment to have 2 channels under 1 company (ex. Geo Kahani, ARY Zindagi) but due to bad ratings, the channel turned to air reruns from 2015 onwards with little original programming and since 2016 it has been airing only reruns from Hum TV. Hum Sitaray dubbed the entire Season 1 of the Turkish Historical Drama Dilliris Ertuğrul.

Current programs

Former programs

  • Sitaray Ki Subha[3]
  • Tonight With HSY[4]

References

  1. Ali, Kalbe (12 August 2020). "Unusual movement of share price alarms Hum Network". DAWN.COM.
  2. Andrew, Marylou (1 November 2014). "The business of entertainment". Aurora Magazine.
  3. Ahmad, Fouzia Nasir (10 September 2017). "THE TUBE". DAWN.COM.
  4. Desk, Entertainment (10 September 2014). "'Tonight With HSY' premieres this weekend". DAWN.COM.
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