MTV Pakistan
CountryPakistan
Broadcast areaPakistan
Sri Lanka
HeadquartersKarachi
Programming
Picture format4:3/16:9 (576i, SDTV)
Ownership
OwnerViacom & Indus
Sister channelsVH1 Pakistan
Nickelodeon
History
Launched22 November 2006[1]
Closed1 October 2011

MTV Pakistan was the Pakistani subsidiary of MTV, a cable television network owned by Viacom. The Pakistan franchise was set up in collaboration with Pakistan's first satellite channel media group known as Indus Media Group (Indus TV). Indus TV was Pakistan's second private television broadcaster after STN.

Programming

MTV Pakistan combined local and international music and was the only music channel with global and local programs. The channel broadcast Pakistani shows such as MTV Basanti, Most Wanted, MTV Select, Bheja Fry, Love Lockdown, Love Stories, Top Ten World Music , MTV Classics, MTV Requested, MTV News, MTV VJ Hunt, Groove and Classics. International shows included MTV Unplugged, MTV Roadies, Stunt Mania.

MTV Pakistan arranged music awards in 2009.[2]

MTV Pakistan provided upcoming and talented Pakistani artists with an opportunity to get global recognition.[3]

MTV Pakistan was rebranded as Indus Music in October 2011 due to the expiration of the franchise agreement with Viacom.

MTV Pakistan came back on air on 23 October 2011 when Indus returned to franchise agreement with Viacom. But after a short period of time, it was shut down for unpopularity.

VJs

See also

References

  1. ↑ "KARACHI: MTV Pakistan launched". Dawn. 22 November 2006.
  2. ↑ "MTV Pakistan music awards to be held in May". Dawn. 10 May 2009.
  3. ↑ "MTV goes looking for 'likes' with latest revamp". The Express Tribune. 27 June 2015.
  4. ↑ "Style Icon: VJ & Actor - Syra Shehroz". The Express Tribune. 27 July 2013.
  5. ↑ "After Raees, Mahira Khan is dreaming again". Dawn. 23 January 2017.
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