Fuse
CountryUnited States
Broadcast areaNationwide
Worldwide
HeadquartersNew York, New York, U.S.
Programming
Language(s)English
Picture formatNTSC
HDTV 1080i
(HD feed downgraded to letterboxed 480i for SD feed)
Ownership
OwnerFuse Media, LLC (Branding licensed from CHUM Limited as MuchMusic USA, and MMUSA from 1994 to 2003)
Key peopleMiguel Roggero
(Chairman and CEO)
Sister channelsFM
History
LaunchedJuly 1, 1994 (1994-07-01)
ReplacedNuvoTV
(merged into Fuse on September 30, 2015)
Former namesMuchMusic USA (1994–2001)
MMUSA (2001–2003)
Links
Websitewww.fuse.tv
Availability
Streaming media
DirecTV StreamInternet Protocol television
Fubo TVInternet Protocol television
Sling TVInternet Protocol television

Fuse is an American pay television channel owned by Fuse Media, LLC, that launched in 1994.

It was originally known as MuchMusic USA, a localized version of the Canadian cable channel Much, and was dedicated to music-based programming; the channel relaunched under its current branding in 2003. Fuse was acquired by SiTV Media in 2014 and, after merging with the Latino-oriented NuvoTV in 2015, would shift its focus to general entertainment and lifestyle programming targeting multicultural young adults.

By February 2015, Fuse was available to approximately 71,491,000 pay television households (61.4% of households with television) in the United States.[1] With a number of cable operators discontinuing their carriage in the years since, the channel currently has an availability of around 38 million pay television households as of 2018.[2]

History

As MuchMusic USA

The channel originally launched on July 1, 1994, as MuchMusic USA; it was founded as a joint venture between Rainbow Media (currently known as AMC Networks), a division of New York–based Cablevision and Toronto-based CHUM Limited. CHUM would later sell its 50% stake in the network to Cablevision in 2000, but allowed the continued use of the "MuchMusic" name under a brand licensing agreement.

The channel suffered from a lack of carriage; outside of Cablevision's own systems and others (such as the now-defunct PrimeStar[3]), not many providers carried the network. Beginning in 1996, Rainbow began an effort to add U.S-produced original programming and music video blocks to the network.[4] Certain Cablevision systems in major markets also experimented with locally oriented music countdown shows, typically produced in cooperation with a local radio station (such as Cablevision's Boston system producing the MuchMusic Boston Countdown together with radio station WFNX).[5]

In 1998, the network also began to be included in a sub-unit of Rainbow focused upon live pay-per-view events taking place at New York's world-famous Radio City Music Hall and Madison Square Garden (both also owned by Cablevision's founding Dolan family), Radio City Networks.[6]

By 2001, MuchMusic USA began to diverge from its Canadian parent; it introduced a new logo identifying itself as MMUSA, and began to air its own original programming and music video blocks, often featuring user-submitted videos; the network's new direction centered around viewer interactivity via the Internet, with the "mmusa.tv" website being the focal point of the interaction.[7][8] Carriage of the network began to expand with the rise of digital cable, with Time Warner Cable and Comcast beginning to carry the channel around this time.[9]

As Fuse

2003–2013

Fuse studios on Seventh Avenue across from Madison Square Garden.

After CHUM revoked its licensing agreement for the U.S. channel to use the MuchMusic brand, Cablevision and Time Warner announced that it would relaunch MMUSA as Fuse in 2003; Fuse would officially relaunch on May 19, 2003.[10]

The channel indirectly bashed the Paramount-owned MTV with a slogan touting Fuse as the channel "where the music went." Fuse's advertising in this period, by New York–based Amalgamated, generated controversy both through its more direct criticism of MTV, and through its parodies, particularly that of the iPod ad campaign.[11][12][13][14] Viacom, corporate owner of MTV and, for a short while, the former owner of many of Fuse's current sister properties, protested when a Fuse billboard appeared across from its headquarters featuring Sally Struthers' plea to "save the music video."

In 2008, Fuse became the exclusive television partner for some major music events, including signing a three-year deal to air the Rock and Roll Hall of Fame Induction Ceremony[15] and the Bonnaroo Music and Arts Festival.

In April 2010, Cablevision's MSG unit, including Fuse, was spun off as a separate publicly traded company, The Madison Square Garden Company.[16]

On June 20, 2010, Fuse simulcast the 2010 MuchMusic Video Awards, marking its first broadcast of MuchMusic programming since its relaunch.[17] Other MuchMusic programming would return in 2011, including The Wedge and Video on Trial (which would also gain an American version).

Blink-182 and former +44 singer/bassist Mark Hoppus began hosting his own weekly television series on Fuse that year, titled Hoppus on Music.[18][19]

On June 28, 2011, Vevo and Fuse entered into a video syndication and content partnership. As part of the partnership, Fuse.tv syndicates Vevo's music video and entertainment programming, including exclusive music video premieres, live music events, and originally produced series.[20]

In the fall of 2012, Fuse refocused itself with a new on-air branding campaign[21] created by design agency LoyalKaspar, with its website now featuring trending music news stories. That winter, Fuse launched a mobile app for Android and iOS devices. In November 2012, Fuse announced the launch of Fuse News,[22] a daily news update program which debuted in February 2013.

2013–2019

In March 2013, anonymous sources leaked news that MSG was planning to sell all or part of Fuse, as the network had been struggling, and was facing growing competition from digital outlets.[23]

On April 4, 2014, MSG and SiTV Media, the parent company of the Latino-oriented entertainment network NuvoTV, announced that SiTV would acquire Fuse for $226 million.[24] SiTV outbid rival network Revolt, which had made a $200 million offer to acquire Fuse. As part of the deal, the Madison Square Garden Company would take a 15% stake in SiTV. Prior to the official announcement, Benny Medina (manager of Jennifer Lopez, the network's chief creative officer) stated that if SiTV were to acquire Fuse, there were no immediate plans to make any major changes to the network's programming, emphasizing that Fuse and NuvoTV would be "two different companies with two different identities, audiences and goals."[25] However, on May 1, Fuse News was cancelled with immediate effect, with the entire staff let go, along with other cuts throughout the network.[26][27]

The acquisition was completed on July 1, 2014.[28]

In March 2015, Fuse announced its would expand beyond music programming and merge with NuvoTV.[29] A new programming slate was announced, including White Guy Talk Show, a late-night talk show hosted by Grace Parra and Saurin Choksi, which debuted on March 2, 2015; and, debuting on April 9, Skee TV, hosted by DJ Skee, featuring interviews and live performances.[30][31] In addition, the newly rebranded parent company, Fuse Media, announced the launch of a new music channel focusing on "up-and-coming, young, diverse talent".[32] The new channel, FM, would later launch on September 30, 2015, replacing NuvoTV.[33]

In April 2015, Fuse became the exclusive broadcaster of Legends Football League games in the United States.[34] On July 31, 2015, Fuse announced they would relaunch with a new logo and branding on September 30, 2015.[35][36] In addition to new series such as Transcendent, which documents the lives of transgender women at AsiaSF Cabaret & Restaurant in San Francisco, and Revealed, which features music videos, interviews, and behind-the-scenes footage of artists at work, Fuse announced a multi-year partnership with comedian Gabriel Iglesias for additional new programming and comedy specials.[37][38]

In November 2017, a partnership between Complex and Fuse was announced in which Fuse will air a block of Complex digital series under the Complex x Fuse banner. The block premiered on November 10, 2017.[39][40]

Towards the end of 2018, both Comcast and Verizon announced that Fuse and FM would be dropped from Xfinity and Fios on January 1, 2019, reasoning that the networks' lack of viewership and Fuse's channel drift towards a sitcom and film repeat-heavy lineup did not justify continued carriage of the networks. Then-Fuse Media CEO Michael Schwimmer made the claim the networks were being dropped as Comcast's Department of Justice consent decree for their acquisition was relaxed regarding channel diversity and a commitment to independent channel operators, giving them an out from carrying the network. In reality, the decree remains in full effect and Fuse's de facto replacement, TV One sister network Cleo TV, launched broadly on Comcast systems on January 19 under the same decree.[41][42]

In April 2019, Fuse's parent company, Fuse Media, filed for Chapter 11 bankruptcy protection, citing its lost coverage on Comcast and Verizon systems, as well as defaulting on a loan.[43]

On September 3, 2019, a Fuse-branded channel was launched on Pluto TV.[44]

Since 2020

On November 19, 2020, current Fuse Media CEO Miguel Roggero and a "Latino-led management group" announced that they have acquired majority interest in the company.[45][46]

In March 2021, Fuse Media announced the launch of a new streaming division, merging the network's website, social media, and digital video outlets with new branded free ad-supported television (FAST) channels.[47][48] That summer, Fuse Media launched a subscription video on demand (SVOD) service, "Fuse+", in beta.[49]

In December 2021, Comcast reached a renewed carriage agreement with Fuse Media, bringing Fuse and FM back to its cable service after 3 years, and also extending distribution of Fuse+ to its X1 and Flex set-top boxes.[50]

Programming

Original programming that's currently produced by Fuse consists of lifestyle series, reality shows, and documentaries. After merging with NuvoTV and launching FM in September 2015, Fuse would slowly scale down its music-based programming.

Through its Fuse Presents series, the network has previously hosted live concerts from various venues, primarily from those owned by MSG.[51][52][53][54]

Former on-air staff

Music blocks

  • Esteban Serrano – host of Top 20 Countdown
  • Katie van Buren – host of Top 20 Countdown
  • Timothy Dunn[55] – host of Got Ur #
  • Yasmine Richard – host of Top 20 Countdown and Trending 10

Entertainment and music shows

Fuse News

  • Matte Babel – host of Fuse News
  • Alexa Chung – host of Fuse News
  • Georgie Okell – host of Fuse News
  • Elaine Moran – host of Fuse News and Trending 10
  • Jack Osbourne[56] – host of Fuse News
  • FM – Primarily airs music-related programming and reruns of Fuse original series. Launched on September 30, 2015.
  • Fuse+ – a subscription video on demand (SVOD) service. Launched in June 2021.

FAST channels

This is a list of Fuse-branded FAST channels available on the Fuse website and third-party streaming platforms.

  • Backstage – Features documentaries focusing on musicians and entertainers. Launched on March 25, 2021.[57]
  • Camptastic – Focuses on "campy" movies and exercise videos from the 1980s and 1990s. Launched on March 25, 2021, as Fuse Sweat,[57] the channel rebranded to its current name in December 2022.[58]
  • Latino Vibes – Features English-language Hispanic programming. Launched on December 1, 2022.[59]
  • OUTtv Proud – Original and acquired LGBTQ+ programming from the Canadian-based OUTtv.[60]
  • Shades of Black – Primarily features entertainment and lifestyle programming targeted towards an African American audience. Launched on May 11, 2021, as Fuse Beat,[61] the channel was relaunched under its current name in September 2022.[62]

References

  1. ↑ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Archived from the original on February 23, 2015. Retrieved March 14, 2015.
  2. ↑ Littleton, Cynthia (December 30, 2018). "Comcast to Drop Jennifer Lopez-Owned Fuse Music Channel". Variety. Retrieved January 1, 2019.
  3. ↑ Primestar Promos and Commercials (1997-2000), archived from the original on February 28, 2020, retrieved January 8, 2020
  4. ↑ Billboard. Nielsen Business Media, Inc. March 16, 1996.
  5. ↑ Moss, Linda. "MuchMusic Tries Local Angle to Woo Ops". Multichannel. Retrieved January 5, 2020.
  6. ↑ Billboard. Nielsen Business Media, Inc. October 17, 1998.
  7. ↑ Billboard. Nielsen Business Media, Inc. June 9, 2001.
  8. ↑ "MuchMusic USA Changes the Face of Music Programming with New Interactive Shows". June 1, 2001. Retrieved January 5, 2020.
  9. ↑ Billboard. Nielsen Business Media, Inc. March 17, 2001.
  10. ↑ Article: muchmusic usa Becomes Fuse; Total Convergence Music Programming 'Fuses' Online, TV & Interactive Game Play. HighBeam Research
  11. ↑ Mucha, Thomas (March 1, 2005). "They Want Their Fuse TV - March 1, 2005". Money.cnn.com. Retrieved June 25, 2010.
  12. ↑ dabitch (May 15, 2003). "Fuse is fuel for fury. MTV doesn't like their tone". Adland.tv. Retrieved June 25, 2010.
  13. ↑ Tim Arango (July 23, 2004). "Apple Blows Fuse Over Ads". NYPOST.com. Retrieved June 25, 2010.
  14. ↑ dabitch (July 24, 2004). "Fuse parodies two campaigns in one – gets Apple on the phone". Adland.tv. Retrieved June 25, 2010.
  15. ↑ "Fuse Gets Rock Hall of Fame Telecasts In Three-Year Deal - 2008-11-03 06:00:00 | Multichannel News". Multichannel.com. Retrieved June 25, 2010.
  16. ↑ Riddell, Kelly (February 10, 2010). "Cablevision Spins Off MSG to Focus on Cable Franchise". Bloomberg. Retrieved January 18, 2013.
  17. ↑ "CTV Media Site – MuchMusic". Ctvmedia.ca. June 8, 2010. Archived from the original on July 19, 2011. Retrieved June 25, 2010.
  18. ↑ "Coming to Fuse This Fall: A Different Spin with Mark Hoppus". Fuse.tv. June 22, 2010. Archived from the original on June 25, 2010. Retrieved June 22, 2010.
  19. ↑ "Fuse Announces New Weekly Show 'Hoppus on Music'". PR Newswire. June 22, 2010. Retrieved June 22, 2010.
  20. ↑ "VEVO Press Release Media Site – Fuse". Fuse.tv. June 28, 2011. Archived from the original on September 30, 2011. Retrieved July 18, 2011.
  21. ↑ "Loyalkaspar - Fuse Rebrand". Archived from the original on April 2, 2015. Retrieved April 1, 2015.
  22. ↑ Itzkoff, Dave (September 4, 2012). "Fuse Introduces 'Fuse News,' with Some Recognizable Hosts". The New York Times. Retrieved December 18, 2013.
  23. ↑ Atkinson, Claire (March 22, 2013). "MSG could be at the end of its Fuse". The New York Post. Retrieved December 18, 2013.
  24. ↑ "NUVOtv Parent Company SiTV Media to Acquire Fuse Network From The Madison Square Garden Company" (Press release). New York, NY: MSG Networks Inc. April 14, 2014. Retrieved November 25, 2019.
  25. ↑ Liberman, David (April 2014). "JLo Outbids Sean Combs for Fuse TV; Snaps Up for $226 million". Deadline Hollywood. Retrieved April 5, 2014.
  26. ↑ Charlton, Jordan (May 1, 2014). "The Ticker: Fuse, Oliver, Tapper". TVNewser. Archived from the original on May 2, 2014. Retrieved May 2, 2014.
  27. ↑ Staff Report (May 1, 2014). "Fuse Readies For NuvoTV Merger By Shedding Some Staff". Deadline Hollywood. Retrieved May 2, 2014.
  28. ↑ "NUVOtv PARENT COMPANY SÍTV MEDIA COMPLETES ACQUISITION OF FUSE NETWORK FROM THE MADISON SQUARE GARDEN COMPANY" (PDF). Archived from the original (PDF) on September 6, 2014. Retrieved January 7, 2014.
  29. ↑ "Upfronts 2015: Nuvo TV to Meld into Fuse in Q3". Multichannel News. March 4, 2015. Retrieved March 25, 2015.
  30. ↑ "Fuse Media, Inc. unveils new ambitious original programming slate for Fuse network, expanding beyond music for 2015-16 season". Zap2it. March 4, 2015. Archived from the original on March 7, 2015. Retrieved March 25, 2015.
  31. ↑ "'White Guy Talk Show' & DJ Skee-Hosted Series On Fuse Media's 2015 Slate". March 4, 2015. Retrieved March 25, 2015.
  32. ↑ "Upfronts 2015: Nuvo TV to Meld into Fuse in Q3". Multichannel News. March 4, 2015. Retrieved March 25, 2015.
  33. ↑ "Hilary Ready to Light Up a New 'Fuse'". Multichannel News. September 28, 2015. Retrieved October 1, 2015.
  34. ↑ "LFL Returns to National Television on Fuse in HD". lfl360.com. Archived from the original on April 10, 2015. Retrieved April 7, 2015.
  35. ↑ "Fuse TV to relaunch with new identity, programming". Rapid TV News. August 1, 2015.
  36. ↑ Khatchatourian, Maane (July 31, 2015). "Fuse TV to relaunch with new identity, programming". Variety.
  37. ↑ "FUSE RELAUNCHES ON SEPTEMBER 30th WITH NEW NETWORK BRAND AND PROGRAMMING". Fuse Media. Retrieved August 6, 2015.
  38. ↑ "Fuse: Fall 2015 - New Network Brand". May 26, 2015. Retrieved October 1, 2015.
  39. ↑ "Complex and Fuse Partner for Special TV Programming Block". Complex Networks. November 1, 2017. Retrieved December 19, 2018.
  40. ↑ "Complex Brings 'Hot Ones' And 'Sneaker Shopping' To TV". November 20, 2017. Retrieved December 19, 2018.
  41. ↑ Lafayette, John (December 31, 2018). "Fuse, Dropped by Comcast, Blasts Operator". MultiChannel News. Retrieved January 1, 2019.
  42. ↑ "TV One Launches New Entertainment Network CLEO TV on January 19, 2019" (Press release). TV Week. November 21, 2018. Retrieved January 1, 2019.
  43. ↑ "Jennifer Lopez-Owned Fuse Media Files For Chapter 11 Bankruptcy Protection". Deadline. April 23, 2019. Retrieved April 25, 2019.
  44. ↑ "Pluto TV Adds Fuse TV to Its Lineup". Cord Cutters News. September 3, 2019. Retrieved September 4, 2019.
  45. ↑ "Fuse Media, In Post-Bankruptcy Reset, Is Bought By Latino-Led Management Group". Deadline Hollywood. November 19, 2020. Retrieved November 26, 2020.
  46. ↑ "LATINO-LED MANAGEMENT GROUP ACQUIRES MAJORITY, CONTROLLING INTEREST IN FUSE MEDIA". November 19, 2020. Retrieved November 26, 2020.
  47. ↑ "FUSE MEDIA KICKS OFF FIRST UPFRONT SINCE BECOMING A LATINO-OWNED COMPANY WITH NEW LAUNCHES, BRAND OPPORTUNITIES AND AUTHENTIC STORIES CELEBRATING BLENDED AMERICA". Retrieved June 10, 2021.
  48. ↑ "Fuse Launches Streaming Unit Heading Into Upfront". March 23, 2021. Retrieved June 10, 2021.
  49. ↑ FUSE MEDIA INTRODUCES FUSE+, A NEW PURPOSE-DRIVEN STREAMING SERVICE, JUNE 22, 2021
  50. ↑ Munson, Ben (December 7, 2021). "Comcast brings back Fuse three years after dropping channel". Fierce Video. Retrieved December 17, 2021.
  51. ↑ "Fuse presents "Drake: Live From Radio City Music Hall" Nov. 24 Media Site = Channel Guide Magazine". channelguidemagblog.com. November 19, 2010. Retrieved July 18, 2011.
  52. ↑ "Fuse presents "Elton John and Leon Russell Live From the Beacon Theatre" Oct. 19 Media Site = Channel Guide Magazine". channelguidemagblog.com. October 15, 2010. Retrieved July 18, 2011.
  53. ↑ "Linkin Park Live MSG Concert on Fuse Presents, Friday February 18". www.zimbio.com. Retrieved July 18, 2011.
  54. ↑ "Fuse Presents Red Hot Chili Peppers Live from The Roxy". www.theaudioperv.com. Retrieved September 11, 2011.
  55. ↑ "Meet Our 'Got Ur #' Host, Timothy Dunn". fuse.tv. Retrieved May 9, 2015.
  56. ↑ "Alexa Chung's American Fuse News TV Show – Brad Pitt's Second Chanel No.5 Video Ad". Elle. October 17, 2012. Retrieved December 18, 2013.
  57. 1 2 "Fuse Media Unveils AVOD Push Ahead of 2021 Upfronts". March 23, 2021.
  58. ↑ Fuse Media Brings FAST Growing Portfolio of DEI-Focused Programming to Upfront | Adweek
  59. ↑ "Fuse Media Launches Latino Vibes FAST Channel on Roku Channel". December 2022.
  60. ↑ Fuse Media Partners With OUTtv to Launch FAST Channel OUTtv Proud (Exclusive), Yahoo! Movie. November 10, 2022
  61. ↑ Black-Culture Channel Fuse Beat To Launch with Twentyone14, Cinedigm | Broadcasting+Cable
  62. ↑ "FUSE MEDIA REBRANDS FUSE BEAT TO SHADES OF BLACK AS THE FAST CHANNEL POSTS ITS STRONGEST MONTH TO DATE". Retrieved January 16, 2023.
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