"Lose It"
Single by Kane Brown
from the album Experiment
ReleasedJune 25, 2018 (2018-06-25)
GenreCountry
Length3:01
LabelRCA Nashville
Songwriter(s)
  • Kane Brown
  • Chase McGill
  • Will Weatherly
Producer(s)Dann Huff
Kane Brown singles chronology
"Heaven"
(2018)		 "Lose It"
(2018)		 "Good as You"
(2019)

"Lose It" is a song co-written and recorded by American country music singer Kane Brown. It is the lead single to his second major-label album Experiment. Brown wrote the song with Chase McGill and Will Weatherly.

Content

Brown said of the song, "I fell in love with this song, it was really exciting, it was really uptempo. It’s one of my favorite songs, so I hope you enjoy it."[1] Brown officially released the single in June 2018, following an Instagram post he made in March that featured him dancing to the song's chorus with his dog.[2] He also noted that the song was an example of wanting to bring new sounds to his music, highlighting in particular that it is his first song to contain a fiddle.[3] The song is about the emotions felt around the narrator's lover, saying that he "lose[s] it" in her presence. Of the lyrics, The Boot writer Liv Stecker said that "the first verse launches, coaching a romantic prospect to offload distractions. The lyrical theme switches in the chorus, as Brown admits that he's the one losing it, when she's all in."[3]

The song's video features Brown performing in the desert.[4]

Commercial performance

As of January 2019, the song has sold 194,000 copies in the US.[5] On December 7, 2023, the single was certified three-times Platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over three million units in the United States.[6]

Charts

Certifications

Region CertificationCertified units/sales
Australia (ARIA)[16] Gold 35,000‡
Canada (Music Canada)[17] 2× Platinum 160,000‡
United States (RIAA)[6] 3× Platinum 3,000,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ↑ Jim Casey (June 7, 2018). "Get Lost in Kane Brown's Uptempo New Single, "Lose It" [Listen]". Nash Country Daily. Retrieved October 17, 2018.
  2. ↑ Liv Stecker (June 7, 2018). "Kane Brown drops brand-new song, 'Lose It' [Listen]". The Boot. Retrieved October 17, 2018.
  3. 1 2 "EVERYTHING WE KNOW ABOUT KANE BROWN'S SOPHOMORE ALBUM, 'EXPERIMENT'". The Boot. Retrieved November 10, 2018.
  4. ↑ Wendy Hermanson (June 22, 2018). "Kane Brown goes to desert in new 'Lose It' video [Watch]". Taste of Country. Retrieved October 17, 2018.
  5. ↑ Bjorke, Matt (January 15, 2019). "Top 30 Digital Singles: January 15, 2019". RoughStock. Retrieved January 17, 2019.
  6. 1 2 "American single certifications – Kane Brown – Lose It". Recording Industry Association of America.
  7. ↑ "Kane Brown Chart History (Canadian Hot 100)". Billboard. Retrieved November 20, 2018.
  8. ↑ "Kane Brown Chart History (Canada Country)". Billboard. Retrieved October 30, 2018.
  9. ↑ "Kane Brown Chart History (Hot 100)". Billboard. Retrieved November 20, 2018.
  10. ↑ "Kane Brown Chart History (Country Airplay)". Billboard. Retrieved December 4, 2018.
  11. ↑ "Kane Brown Chart History (Hot Country Songs)". Billboard. Retrieved November 20, 2018.
  12. ↑ "Country Airplay – Year-End 2018". Billboard. Retrieved December 7, 2018.
  13. ↑ "Hot Country Songs – Year-End 2018". Billboard. Retrieved December 7, 2018.
  14. ↑ "Country Airplay – Year-End 2019". Billboard. Retrieved December 6, 2019.
  15. ↑ "Hot Country Songs – Year-End 2019". Billboard. Retrieved December 6, 2019.
  16. ↑ "ARIA Charts – Accreditations – 2022 Singles" (PDF). Australian Recording Industry Association. Retrieved September 5, 2022.
  17. ↑ "Canadian single certifications – Kane Brown – Lose It". Music Canada. Retrieved December 14, 2021.
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