Lion Forge Comics
Company logo
Parent companyPolarity
StatusDefunct (publishing duties transferred to Oni Press)[1]
Founded2011 (2011)
FounderDavid Steward II
Carl Reed
Defunct2022 (2022)
Country of originUnited States
Headquarters locationPortland
St. Louis (former)
DistributionDiamond Book Distributors (books)[2]
Publication typesComics
Imprints
  • Caracal
  • CubHouse
  • Quillon
  • Roar Comics
Owner(s)Polarity
Official websitewww.lionforgeentertainment.com

Lion Forge Comics was an American comic book publisher founded in 2011 by David Steward II and Carl Reed, with headquarters formerly located in St. Louis, Missouri. The company had a strong focus on culturally diverse creators and stories.[3] In 2019, it became an imprint label following the company's merger with Oni Press. The merged company, Oni–Lion Forge Publishing Group, is owned by Polarity. As of 2022, the Lion Forge name is now "largely dormant with Oni Press (as Oni-Lion Forge Publishing Group) taking over the publishing side of things".[1]

Company history

Lion Forge

Lion Forge Comics was founded in 2011 by David Steward II and Carl Reed to give ethnically diverse creators an outlet to create ethnically diverse characters.[4][5] The company began as a digital publisher but experimented with print comics when digital sales began to plateau industry wide.[6] Initially, Lion Forge worked on developing their own original properties. However, the company picked up NBCUniversal 1980s properties Airwolf, Knight Rider, Miami Vice, Punky Brewster, and Saved by the Bell. In 2012, the company launched its initial titles, and followed that up with American Greetings properties Care Bears, Madballs, and Packages from Planet X.[7]

By 2014, Lion Forge had staff in New York and Los Angeles in addition to its headquarters in St. Louis. In mid 2014, the company announced a children's line, Roar Comics, would launch with six titles. They also announced IDW Publishing would publish and distribute print version of their comic books.[7]

In July 2016, general counsel Geoff Gerber was promoted to president taking over from founder David Steward, who was named founder/publisher. Plus, additional editors and sale and marketing staff were also hired.[8]

It expanded its print line in the Fall of 2016 with the CubHouse imprint for grades pre-K through 12, splitting that age group off from Roar Comics. Both lines would be under Andrea Colvin as senior editor.[9] By late 2017, it had grown to 30 employees located in St Louis, Chicago, and New York City, with many employees remote working, and with Geoff Gerber as the company president.[10] On Free Comic Book Day 2016, May 6, Lion Forge launched its superhero universe line, Catalyst Prime, under senior editor Joe Illidge with a single issue.[6]

The company began to grow through acquisitions in 2016. In early October 2016 it purchased Magnetic Press, renaming it as Magnetic Collection.[11] In October 2017, it purchased the New York City-based comic journalism site Comics Beat. Steward created a subsidiary called Syndicated Comics to control assets and content generated by Comics Beat.[10]

Following Hurricane Harvey in 2017, Lion Forge partnered with Book Industry Charitable Foundation to help comic book retailers who needed aid.[12] A benefit book to aid Puerto Rico's recovery from Hurricane Maria was announced for 2018.[13]

In early 2018, the company was showcased in a discussion on racial representation in comics at Trinity University in anticipation of the release of the film Black Panther.[14] Steward II founded the media company Polarity the same year "to help develop Lion Forge characters outside comics".[15] OPB reported that Lion Forge "quietly rolled out" Polarity "as a holding company and investment platform for animation and other pop culture content products".[16]

In February 2018, Lion Forge Comics indicated that it would enter the picture book market with a line under its CubHouse imprint that would hit the stands in May with two original picture books.[17] In May 2018, Lion Forge announced its middle reader imprint, Caracal, with its first titles to hit the stand in late 2018.[18] Lion Forge announced in June 2018 the Quillion imprint for tabletop gaming inspired stories to debut in September 2018.[19]

In November 2018, after a year of rapid expansion in staff and focus, the company laid off twelve out of approximately sixty employees primarily in editorial, in a restructuring move.[20]

Oni–Lion Forge Publishing Group

On May 8, 2019, Oni Press announced a merger with Lion Forge Comics with the merger negotiated by Polarity.[15][21] Newsarama reported that "in March 2019, Oni was the 10th ranked publisher on Diamond's Direct Market market share chart with 0.74% in dollar share and 9th in unit share with 0.64%. Lion Forge was not ranked in the top 10".[21] The two companies merged into the Oni–Lion Forge Publishing Group (OLFPG) and became a subsidiary of Polarity. Oni Press and Lion Forge remained as imprint labels.[22] All editorial, marketing, and production operations were moved to Portland – where Oni Press was headquartered – from St. Louis, where Lion Forge was headquartered.[23] Joe Nozemack stepped down as president of Oni Press and, per Polarity, "moved into an unspecified 'board and advisory' role";[24][25] James Lucas Jones, of Oni Press, remained as publisher and became president of OLFPG.[24][22] Multiple layoffs due to the merger were also reported.[25][26] OPB reported that "Lion Forge cut ties with editor-in-chief Andrea Colvin, associate editor Christina "Steenz" Stewart, editor Jasmine Amiri, senior editor Amanda Meadows and Kayla Tan, a production and logistics coordinator".[16]

Asher Elbein, for The Daily Beast, reported that the layoffs included queer women, women of color, and employees who "had accessibility requests or accommodations with Oni under the Americans with Disabilities Act".[27] Elbein wrote that "at a time when indie comics companies like Oni have publicly committed to inclusivity, the fallout from the merger has been particularly ugly, and has provoked greater scrutiny of the Portland-based companies' workplace practices".[27] Karama Horne, for SyFy Wire, commented that "not only were the layoffs swift and seemingly unexpected, but it also seemed as if the majority of those let go are women and people of color. In the current social climate, the optics are not the best, but then again, Lion Forge boasts a higher percentage of women, minorities, and LGBTQ artists, staff, and even characters compared to other profitable indie comics publishers in the industry".[28] Steward II said to Horne: "I think a lot of people have read into the situation the wrong way. [...] But there are things that we have to do, unfortunately, from a business standpoint to make sure that the organization stays healthy and that we're able to continue to keep on our mission going forward".[28]

The company now uses the Oni–Lion Forge Publishing Group (OLFPG) name for business matters, however, "Oni Press has become the predominant name used for publishing comics by the" company and "while the Lion Forge name still exists, it is largely dormant with Oni Press (as Oni-Lion Forge Publishing Group) taking over the publishing side of things".[1] In 2021, the animation unit Lion Forge Animation had a first look deal with the sports network APGS.[29] In June 2021, Sarah Gaydos stepped down as editor-in-chief;[30] Jones became interim editor-in-chief.[22]

On June 29, 2022, it was revealed that Jones and Charlie Chu, vice president of creative & business development,[31][32] were fired by Polarity.[33][34] On July 14, The Beat reported that a staff purge continued with the company laying off "some of the most prominent members of its staff, including senior VP of sales and marketing Alex Segura, sales manager Henry Barajas, and senior editor Amanda Meadows" and editor Jasmine Amiri.[35] The Beat commented that this was "the biggest public bloodbath in comics since DC Comics' layoffs last year".[35]

Lines

Lion Forge had several imprints aimed at different demographics. CubHouse was Lion Forge Comics’ imprint for children ages 8 and under. It publishes graphic novels[6] and picture books. The imprint's first picture books released in May 2018 were Oothar the Blue by author-illustrator Brandon Reese and This Is a Taco! by Andrew Cangelose, illustrated by Josh Shipley.[17] The Caracal imprint focuses on material for audiences aged 8–12. The first title under the imprint was released in late 2018.[18] Young adults and teens are targeted by the Roar Comics imprint. Some of its tiles include Lighter Than My Shadow and The Castoffs.[6] The imprint was founded in 2014 with six titles, Care Bears, Punky Brewster, Saved by the Bell and original comics such as Roboy, Crystal Cadets and MER.[7] Fans of role playing games are the intended audience for the Quillon imprint, which releases comics inspired by tabletop role playing games. The first title, Rolled & Told, was released in September 2018. Each issue includes a ready-to-play adventure.[19]

Catalyst Prime

Joe Illidge, who began his career at the minority-focused comic publisher Milestone Media in 1993, was hired as Senior Editor to oversee the superhero imprint Catalyst Prime in June 2016. In 2017, he told the Washington Post he wanted to focus on diverse characters and creators, but that he did not want the line to be defined by that focus.[36] In a listicle of the best Black comics for the Stillwater News-Press, Lawrence Ware praised this line for "its dedication to authentic, three-dimensional portrayals of the lead characters".[37]

Comics in this line are set in a shared universe where superpowers are triggered by events following an asteroid approaching Earth. The initial seven ongoing series in the imprint are Noble, Accell, Superb, Incidentals, Asthonisher, Kino and Summit.[38] The next two series were Quincredible and the crossover event Seven Days.

Magnetic Collection

Lion Forge acquired Magnetic Press in October 2016 and renamed it the Magnetic Collection.[11] The collection is a cross-imprint brand line of curated material. Mike Kennedy, Magnetic Press Publisher and President, moved over with the purchase as Creative Director of the Magnetic Collection.[39] Some of these titles are A Glance Backward, Doomboy, the Love trilogy, Warship Jolly Roger and Wasted Lands Omnibus.[11]

References

  1. 1 2 3 Babb, Tifanny (June 30, 2022). "Oni-Lion Forge is being sued for obscenity related to Maia Kobabe's Gender Queer. This is their response". Popverse. ReedPop. Retrieved July 15, 2022.
  2. ↑ Our Publishers
  3. ↑ "Diverse Business Leaders 2020: David Steward II, Polarity Ltd". Bizjournals. September 24, 2020. Retrieved July 15, 2022. David Steward II, 43, founded Lion Forge, a comic book publisher that emphasizes diverse stories told by diverse creators, in 2011. His media business expanded in 2018 with the creation of holding company Polarity Ltd., and again last year with Lion Forge Animation, a St. Louis-based animation studio that carries the comics brand's focus on diversity to a larger medium. In its first year, Lion Forge Animation co-produced Hair Love, a story of a Black man doing his daughter's hair for the first time, which took home the Academy Award for Best Animated Short.
  4. ↑ Riesman, Abraham (January 11, 2018). "Pushing Diversity Is a Tough Business for Four Indie-Comics Publisher". Vulture. Retrieved February 15, 2018.
  5. ↑ Davis, Chad (February 15, 2018). "'Black Panther' becomes cultural moment for many in St. Louis". NPR. Retrieved February 16, 2018.
  6. 1 2 3 4 Salkowitz, Rob (February 13, 2018). "Groundbreaking Publisher Forges Diverse Future For Comics". Forbes. Retrieved February 15, 2018.
  7. 1 2 3 Alverson, Brigid (September 3, 2014). "Digital-First Lion Forge Adds Kids' Line, Print Comics". Publishers Weekly. Retrieved December 17, 2018.
  8. ↑ "In Advance of San Diego, Lion Forge Hires Rich Johnson, Mark Smylie, Joe Illidge". Publishers Weekly. PWxyz, LLC. July 18, 2016. Retrieved December 17, 2018.
  9. ↑ Reid, Calvin (January 20, 2017). "Lion Forge Heads to ALA with a New Line of Kids' Graphic Novels". Publishers Weekly. Retrieved February 16, 2018.
  10. 1 2 Reid, Calvin (October 24, 2017). "Lion Forge Acquires Comics Site The BEAT". Publishers Weekly. Retrieved February 16, 2018.
  11. 1 2 3 "Lion Forge Comics Acquires Magnetic Press". Newsarama. October 5, 2016. Retrieved February 16, 2018.
  12. ↑ "LION FORGE Donates $25k to HURRICANE HARVEY Relief For Comic Book Retailers". Newsarama. September 7, 2017. Retrieved February 16, 2018.
  13. ↑ "'Puerto Rico Strong' Comic Anthology Coming in 2018". The Hollywood Reporter. December 6, 2017. Retrieved February 16, 2018.
  14. ↑ Terrace, Cathy (February 14, 2018). "TDC discusses racial representation in comic books". Trintonian. Retrieved February 16, 2018.
  15. 1 2 Gustines, George Gene (May 8, 2019). "As Comic Book Industry Grows, Smaller Publishers Learn to Adapt". The New York Times. ISSN 0362-4331. Retrieved July 14, 2022.
  16. 1 2 Baer, April (May 10, 2019). "Behind Portland's Oni Press Merger With Lion Forge Comics". Oregon Public Broadcasting. Retrieved July 14, 2022.
  17. 1 2 Kirch, Claire (February 22, 2018). "Lion Forge Roars Onward with Picture Book Launch". Publishers Weekly. Retrieved December 17, 2018.
  18. 1 2 McMillan, Graeme (May 30, 2018). "Indie Publisher Lion Forge Adds Middle Reader Imprint". The Hollywood Reporter. Retrieved June 18, 2018.
  19. 1 2 McMillan, Graeme (June 18, 2018). "Indie Comics Imprint Quillion Will Mix Comics and Gaming". The Hollywood Reporter. Retrieved June 18, 2018.
  20. ↑ Reid, Calvin (November 29, 2018). "Layoffs at Lion Forge". Publishers Weekly. Retrieved December 17, 2018.
  21. 1 2 Marston, George (May 8, 2019). "ONI PRESS and LION FORGE to Merge". Newsarama. Archived from the original on May 8, 2019. Retrieved May 9, 2019.
  22. 1 2 3 Reid, Calvin (June 17, 2022). "Oni-Lion Forge Pushes Past the Pandemic". Publishers Weekly. Retrieved July 14, 2022.
  23. ↑ Reid, Calvin (May 8, 2019). "Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand". Publishers Weekly. Retrieved July 14, 2022.
  24. 1 2 Arrant, Chris (May 9, 2019). "ONI-PRESS Co-Founder Steps Down as President". Newsarama. Archived from the original on May 11, 2019. Retrieved July 14, 2022.
  25. 1 2 "More Details Emerge Regarding Lion Forge & Oni Press Merger and Layoffs (Updated)". The Beat. May 9, 2019. Retrieved July 14, 2022.
  26. ↑ Terror, Jude (May 9, 2019). "Layoffs Follow Lion Forge/Oni Press Merger, As Does Backlash". Bleeding Cool. Retrieved July 14, 2022.
  27. 1 2 Elbein, Asher (June 25, 2019). "Oni Press Promised Inclusive Comics. Then, Amid 'Chaos,' It Shut Out Marginalized Employees". The Daily Beast. Retrieved July 14, 2022.
  28. 1 2 "Lion Forge founders set the record straight on the Oni Press merger and diversity commitment". SyFy Wire. May 10, 2019. Archived from the original on July 14, 2022. Retrieved July 14, 2022.
  29. ↑ Wiseman, Andreas (October 27, 2021). "'Hair Love' Outfit Lion Forge Animation Sets First Look Deal With Sports Group APGS; Network Includes Ray Lewis, Allen Iverson, Julius Erving, More". Deadline. Retrieved October 28, 2021.
  30. ↑ Grunenwald, Joe (June 11, 2021). "Sarah Gaydos steps down as Oni-Lion Forge Editor-in-Chief". The Beat. Retrieved July 14, 2022.
  31. ↑ MacDonald, Heidi (June 29, 2022). "James Lucas Jones and Charlie Chu out at Oni Press". The Beat. Retrieved July 14, 2022.
  32. ↑ Johnston, Rich (June 29, 2022). "Major Changes At Oni Press - James Lucas Jones & Charlie Chu Out?". Bleeding Cool. Retrieved July 14, 2022.
  33. ↑ Johnston, Rich (July 2, 2022). "What's Going On At Oni Press & Lion Forge Right Now?". Bleeding Cool. Retrieved July 14, 2022.
  34. ↑ "Oni Press lays off four top staffers in what's being described as management restructuring". Popverse. July 14, 2022. Retrieved July 14, 2022.
  35. 1 2 MacDonald, Heidi (July 14, 2022). "Segura, Barajas, Amiri and Meadows laid off at Oni; SDCC panels cancelled". The Beat. Retrieved July 14, 2022.
  36. ↑ Betancourt, David (August 25, 2017). "Superheroes of color are few and far between. A new comic-book universe tries to fix that". Washington Post. Retrieved February 16, 2018.
  37. ↑ Lawrence, Ware (February 11, 2018). "An introduction to afrofuturism". NewsPress. Retrieved February 16, 2018.
  38. ↑ Johnston, Rich (October 4, 2016). "Lion Forge To Announce New Comics By Joe Casey, Brandon Thomas, David Walker, Kelly Fitzpatrick And More At NYCC Panel". Bleeding Cool. Retrieved May 9, 2017.
  39. ↑ Johnston, Rich (October 5, 2016). "Lion Forge Comics Buys Magnetic Press – Now The Magnetic Collection". Bleeding Cool. Retrieved May 9, 2017.
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