Jeth Weinrich is a Canadian documentary filmmaker and music video and commercial director.

Early life

Weinrich was born in Pittsburgh in 1951 and grew up in Calgary; he was valedictorian of his graduating class at Viscount Bennett High School in 1978. He played for the Calgary Colts of the Canadian Junior Football League for two years, but his football career was ended by an injury and he temporarily left Calgary to attend the Parsons School of Design in New York.[1]

Career

After working as an assistant to Oliver Stone, Weinrich returned to Calgary and founded Red Motel Pictures. He produced and directed the 1990 documentary Moon of the Desperados, about the American Bullrider,[2] which was nominated for Best Sports Program at the 5th Gemini Awards. For fellow Calgarian Jann Arden, Weinrich began directing music videos. At the Juno Awards of 1994, I Would Die For You won the award for Video of the Year. At the Juno Awards of 1996, Good Mother won the award for Video of the Year. At the Juno Awards of 1995 the video for Insensitive was nominated as Video of the Year, along with another Weinrich video--Blame Your Parents, by 54-40. At the Juno Awards of 1997, Weinrich won a third Video of the Year award for Burned Out Car by Junkhouse. At the Juno Awards of 1999, Arden's Wishing That received a nomination for Video of the Year. At the time, Weinrich was the only person to win the Juno Award for Video of the Year three times.

Weinrich directed his first commercial for Dupont in 1993 about the ingenuity of the American Farmer. He has directed commercials since then for The U.S. Navy, First Bank of America, Cigna, Citizens Bank of Canada, Florida Natural, Alina Health Care, Subway, Sovereign Bank of New York, Florida Natural, and NASCAR Sprint Cup Championship. His Subway spots played during the Athens Olympics and were the biggest media buys for an American commercial to that date. Adweek named him one of the ten most up and coming directors in America for directing commercials, and he is one of a small number of Canadians to win a Clio Award.

In 2003, while producing a documentary about crack addicts, Weinrich himself became seriously addicted to the drug. He was still able to collect 300+ hours of footage and complete the film 1000 Days in 2006, the same year he was able to free himself of his addiction.[3]

In 2007, Weinrich published the book Collected Art an art and photography book chronicling the career of his partner, Sports Illustrated photographer Raphael Mazzucco. He also produced a short film about Mazzucco called Beautiful Deep.[4] His short film Man on a Rock was chosen, with fifty other films from 80,000 entries, to premiere at the Guggenheim Museum in 2009.

His company, Cinema Cartel, and is a human rights-focused company. In 2016, it released the documentary Chitoville, a portrait of the lives of deported LA gang members in Mexico.[5] In 2018, it released The Last Three Days of Lydia Ramirez, a short film that tells the story of a five year-old migrant girl who died of thirst at the Texas borner.[6] A 2018 Kickstarter campaign to raise funds for the production of the film The Invention of Beauty: The Life and Times of Eileen Ford was unsuccessful.[7]

Filmography

Music Videos

Documentaries & Short Films

  • Moon of the Desperados - documentary, 1990. Winner Best of the Festival, Best Documentary, Best Direction, Best Script, Alberta Film & Television Awards[15]
  • Heartland : A Film About the Young - documentary 1992. Winner Best of the Festival, Best Documentary, Best Editing, Best Direction, Alberta Film & Television Awards[16]
  • Gasoline - short film, co-production 1992. Winner Best Short, Alberta Film & Television Awards[17]
  • Test Pattern - Sonia Dada - short films 2004
  • 1000 Days - documentary 2006
  • Beautiful Deep - short film 2008
  • Man on a Rock - short film 2009
  • Chitoville - documentary 2016
  • The Last Three Days of Lydia Ramirez - short film 2018
  • Cover Me Up - Morgan Wallen - short film 2021


References

  1. ↑ "Through a lens, darkly". The Calgary Herald. 17 February 2007. Archived from the original on 9 November 2012. Retrieved 17 December 2010.
  2. ↑ "Moon of the Desperados". calgary.bibliocommons.com. Calgary Public Library. Retrieved 19 December 2022.
  3. ↑ Fortney, Valerie. "Through a Lens Darkly". The Calgary Herald. Archived from the original on 9 November 2012. Retrieved 20 December 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ↑ Weinrich, Jeth. "Our Publishing Story". thebookofjackson.com. Jeth Weinrich. Retrieved 19 December 2022.
  5. ↑ "The Chitoville Edwin Sandoval Project". vimeo.com. Vimeo. Retrieved 20 December 2022.
  6. ↑ "THE LAST THREE DAYS OF LYDIA RAMIREZ". vimeo.com. Vimeo. Retrieved 20 December 2022.
  7. ↑ "The Invention of Beauty: The Life and Times of Eileen Ford". youtube.com. YouTube. Retrieved 20 December 2022.
  8. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
  9. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
  10. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
  11. ↑ "Possibility by Sierra Noble". ourstage.com. Ourstage. Retrieved 19 December 2022.
  12. ↑ Holt, Evan. "PTBOCanada Interview with Royal Wood". ptbocanada.com. PTBOCanada. Retrieved 20 December 2022.
  13. ↑ "Awards Archive 2012". ecma.com. East Coast Music Association. Retrieved 19 December 2022.
  14. ↑ Gillis, John. "Jimmy Rankin Brings Nova Scotia..." invernessoran.ca. The Inverness Oran. Retrieved 19 December 2022.
  15. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
  16. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
  17. ↑ "Awards Archive" (PDF). ampia.org. Alberta Media Production Industries Association. Archived from the original (PDF) on 15 April 2021. Retrieved 19 December 2022.
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