Iraivi
Poster
Directed byKarthik Subbaraj
Written byKarthik Subbaraj
Produced byC. V. Kumar
K. E. Gnanavel Raja
Abinesh Elangovan
StarringS. J. Surya
Vijay Sethupathi
Bobby Simha
Kamalinee Mukherjee
Anjali
Pooja Devariya
CinematographySivakumar Vijayan
Edited byVivek Harshan
Music bySanthosh Narayanan
Production
company
Thirukumaran Entertainment
Distributed byStudio Green
Abi & Abi Pictures
Release date
  • 3 June 2016 (2016-06-03)
Running time
153 minutes
CountryIndia
LanguageTamil

Iraivi (transl. Goddess) is a 2016 Indian Tamil-language crime drama film written and directed by Karthik Subbaraj[1] and produced by C. V. Kumar, K. E. Gnanavel Raja and Abinesh Elangovan under their banners Thirukumaran Entertainment, Studio Green and Abi & Abi Pictures, respectively.[2] The film features an ensemble cast with S. J. Surya, Vijay Sethupathi, Bobby Simha, Kamalinee Mukherjee, Anjali, and Pooja Devariya playing leading roles.[3][4] The plot revolves around three financially struggling men try to overcome their problems, by getting involved in criminal activities though not realising the impact their efforts are having on the women in their lives.

Karthik Subbaraj drafted the script during the production works of Jigarthanda in September 2013 and took more than a year for its completion.[1] The film was formally announced in September 2014,[1] with principal shooting of the film began in May 2015 and filming completed that September. The film is based on a real life incident from a Christian family, though Subbaraj gave importance to the women characters, so as to influence their characters in the society.[5] The film features music composed by Santhosh Narayanan with cinematography handled by Sivakumar Vijayan and edited by Vivek Harshan.

Iraivi released on 3 June 2016, and received mixed to positive reviews. Critics lauded the performances of the cast, particularly that of SJ Surya and Anjali alongside the technical aspects of the film.[6] However the film did average collections at the box office.[7] In 2017, Anjali was nominated for the Best Actress award at the 2nd IIFA Utsavam awards,[8] and Pooja Devariya received a nomination for Best Supporting Actress award at the 6th South Indian International Movie Awards.[9]

Plot

The film centers around three men and the women in their life: a struggling and alcoholic film director Arul (S. J. Surya) and his wife Yazhini (Kamalinee Mukherjee); Arul's best friend Michael (Vijay Sethupathi) and his wife Ponni (Anjali); and Arul's younger brother Jagan (Bobby Simha).

Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behavior, she changes her mind each time due to her love for him.

Michael, an artifact dealer, is forced to marry Ponni, despite being in love with a widow named Malar (Pooja Devariya). However, Malar has no love for Michael, merely considering their relationship as friends with benefits. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.

Yazhini tries to convince Arul to seek the producer's forgiveness and get his film released so that they both could return to a normal life. When Arul refuses, the producer himself steps in and asks Arul to pay him ₹4,00,00,000 to get his film released. Michael and Jagan, with the help of their friend Ramesh (Karunakaran), steal a temple idol and sell it for ₹4,00,00,000 so that Arul's film can be released. Unfortunately, the producer has already decided to remake Arul's film with an entirely new cast and with his own brother as the director. Arul confronts the producer, who tries to kill him. In a fit of rage, Michael bludgeons the producer to death and is soon sentenced to seven years' imprisonment for his crime. An angry Ponni starts ignoring her husband, never visits him in jail, gives birth to their daughter, and eventually returns to her village. Meanwhile, Yazhini returns to her parents' house and files for a divorce against Arul, fed up of his alcoholism.

Arul is sent to rehab to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for ₹20,00,000. In order to get the money, Michael and Jagan again team up with Ramesh to steal an idol from a Kerala temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to Chennai.

On confronting Ramesh, he finds out that Jagan was responsible for getting him arrested at Kerala. Jagan was also in love with Ponni and was disgusted at the way Michael treated her. When Michael was in jail, Jagan declared his love for Ponni, who reciprocated but was forced to return to her village the next day as she was unable to decide between Michael and Jagan. Jagan then decided to get Michael arrested so that Ponni could leave Michael for good and start a new life with him. After confronting Ponni over her love for Jagan, both Michael and she decide to forget everything that happened and plan to leave Chennai to start a new life.

Arul, who has successfully acquired the production rights for his film, decides to once again convince Yazhini to return to him. Yazhini, who is getting engaged to another person, Vasanth (Vaibhav), forgives him and agrees to return to him as long as Vasanth agrees. Meanwhile, Michael picks up a fight with a drunk Jagan over Ponni. During the fight, he accidentally kills Jagan, forcing him and Ponni to go into hiding, but he does not tell her that he killed Jagan. When the train that Michael and Ponni are travelling in stops at Palur, Arul, who has found out that Michael had killed his brother, notices him and shoots him in revenge. As Arul is taken to prison, he contacts Yazhini and pretends that he has once again returned to his drunken habits as he does not want her to suffer with the stigma of being a criminal's wife, effectively ending their relationship.

In the end, with their respective husbands out of the way, Ponni and Yazhini relish their newly found freedom by enjoying the rain. Yazhini only watches the rain, leaving the viewers to introspect on how she is not ready to venture out into the world alone yet, while Ponni allows herself to get drenched, finally letting go.

Cast

Production

Development

Karthik Subbaraj began writing for his untitled third project before the completion of Jigarthanda in September 2013,[10] but the launch of the film has been pushed ahead due to the delay in Jigarthanda's release.[11] In September 2014, few reports claimed that the film will be titled as Iraivi and will be produced by C. V. Kumar's Thirukumaran Entertainment banner,[12] but Karthik Subbaraj said that "The reports are not true. We also did not finalize the script work of the film. We have zeroed in few titles and Iraivi is also one among those. But it's not yet concluded."[13] In October 2014, Thirukumaran Entertainment officially confirmed the project with Gavemic U. Ary who worked with Subbaraj in Jigarthanda, and Santhosh Narayanan, who earlier collaborated with the director in his previous movies has been roped in to compose music.[14] But the former was replaced by Sivakumar Vijayan during the start of the shoot.[15]

During August 2015, Subbaraj revealed that the title 'Iraivi' is the feminine word for 'Iraivan' which means God.[16] He added that "The film is women-centric. But the plot of the story also revolves around the relationship between two brothers, which is based on a real incident from a Christian family. We added importance to the female characters, to state that how women in this day and age influence the society. The story also has a crime angle, but we cannot reveal the discussions further."[5][17] In a May 2016 interview with Vishal Menon for The Hindu, Subbaraj stated that the works of K. Balachander, Balu Mahendra and J. Mahendran, whose films being women-centric had inspired him to do the film and stated that their works will be credited during the beginning of the film.[18]

Casting

Subbaraj revealed the casting process of the film during November 2014 that Bobby Simha and Karunakaran had bagged one of the roles in the film, followed by Vijay Sethupathi.[19] S. J. Surya had also confirmed being a part of the cast in February 2015,[20] and was reported to play a character with negative shades.[21] In April 2015,[22] the film crew held discussions for the female lead roles with actresses Pooja Devariya and Anjali considered, with the latter later signed on.[23][24] Pooja Kumar was also reported to play a pivotal role in the film,[25] but she was replaced by Kamalinee Mukherjee in June 2015, though she did not divulge details about her role.[26] In a press interaction during August 2015, Karthik Subbaraj stated that the film will be centred on how women influence men in today's society and has a lot of scope for the heroines.[16]

Filming

The film had an official launch on 20 May 2015 and principal shooting began the very same day.[15] Scenes featuring Bobby Simha and S. J. Surya were shot first during the schedule.[27] In July 2015, Vijay Sethupathi and Anjali began shooting for their portions at Chennai.[28] Filming silently progressed with 80% of sequences being completed as of 2 September 2015; few scenes were shot in Wayanad apart from major portions being set in Chennai.[29] Anjali completed shooting her portions in mid-September 2015.[30] On 30 September 2015, it was announced that shooting of the film has been completed and the team also began post-production works.[31][32] Dubbing works of the film began in November 2015.[33]

Soundtrack

Iraivi
Soundtrack album by
Santhosh Narayanan
Released15 April 2016 (2016-04-15)
Recorded2015–2016
GenreFeature film soundtrack
Length21:39
LanguageTamil
LabelSony Music
ProducerSanthosh Narayanan
Santhosh Narayanan chronology
Manithan
(2016)		 Iraivi
(2016)		 Kabali
(2016)

The soundtrack album is composed by Santhosh Narayanan, who earlier collaborated with Karthik Subbaraj in his previous movies, Pizza and Jigarthanda. The album features six tracks with lyrics written by Vivek, Muthamil and Mani Amudhavan. On the occasion of Women's Day (8 March 2016), Santhosh recorded a powerful song dedicated to women, with his mother Mahalakshmi Rajagopalan rendered vocals for the song.[34] The film's audio tracklist revealed on the occasion of Tamil New Year's Day (14 April 2016)[35] and the following day, 15 April 2016,[36] the makers revealed the entire soundtrack album at a promotional event held with the presence of the cast and crew in Sathyam Cinemas, Chennai.[37]

The album opened to positive reviews from critics. Behindwoods gave 2.75 out of 5 to the soundtrack, stating, "Iraivi stays true to the riveting combination of Santosh Narayanan and Karthik Subburaj with some quirkiest songs of the season!"[38] Sify gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".[39] Indiaglitz stated that the album is "wholesomely innovative" giving a 3.5 out of 5 stars.[40] Karthik Srinivasan of Milliblog wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."[41]

Track list
No.TitleLyricsSingerLength
1."Onnu Rendu"VivekS. J. Surya03:12
2."Kadhal Kappal"MuthamilSanthosh Narayanan04:03
3."Solla Thudikkudhu Manasu"VivekR. K. Sundar03:24
4."Dhushta"VivekMeenakshi, Dhee03:46
5."Othaiyila"Mani AmudhavanAnthony Daasan02:19
6."Manidhi"VivekBrinda, Ananthu, Santhosh Narayanan04:55
Total length:21:39

Release

Karthik Subbaraj announced that the first look and teaser will be released during the occasion of Diwali (10 November 2015) and the film will be scheduled for Christmas release (25 December 2015).[42] However, post-production delays prompted the team to postpone the release to the first quarter of 2016.[43] On 20 January 2016,[44] the first look poster along with the teaser released through social media to positive response from viewers.[45][46]

During February 2016, a source reported that the film will be released theatrically on 25 March 2016.[47] However, the producer refuted such claims citing the release of Vijay Sethupathi's other two films Sethupathi and Kadhalum Kadanthu Pogum on the same month.[48] The film's trailer was released at the audio launch event held on 15 April 2016, where the makers announced a new release date of 20 May 2016.[49] Due to the release of other big-budget films and also the Tamil Nadu legislative assembly elections being held during the month, the team pushed the release to 3 June 2016.[50] The same was announced on 9 May 2016.[51]

The Tamil Nadu theatrical rights of the film were sold to KR Films and Skylark Movies,[52] whereas the Chennai city theatrical rights were acquired by Jazz Cinemas.[53] The satellite rights of the film were sold to Jaya TV.[54] As a part of the promotional campaign, the making of the film will be premiered as a four-episode web series, starting from 22 May 2016.[55] The producers also collaborated with The Sight Media, to launch an in-auto LED branding, with the clips and video promos of the film being available for customers traveling in Chennai autos through the LED panels installed there.[56]

Reception

The film opened to positive response from critics. M. Suganth of The Times of India gave 3.5 out of 5 and stated "Karthik's writing is novelistic, with each character having their own well-sketched arcs."[57] In his review for The Hindu, Baradwaj Rangan wrote " Iraivi is an unusual feminist film, in the sense that it's seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don't follow one person's simplistic "you go, girl" journey. But when the parts are so well-crafted, we don't complain as much about their sum not adding up to a satisfying whole."[58] Gauthaman Baskaran of Hindustan Times wrote "Iraivi in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."[59] Kirubakar Purushothaman of India Today gave 3 out of 5 and stated "The story of Iraivi is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."[60] Indiaglitz gave a rating of 3.5 out of 5 stating "A hard hitting film that has power packed performances from the top notch lead cast that is worth the watch."[61] Behindwoods gave 2.75 out of 5 stating "Iraivi has something profound that is best felt than explained. With just good intentions, a film won't grow up to be a product that a filmmaker wishes; Support from the performers and the technicians is a mandate and Karthik has enjoyed the luxury of having it."[62]

S. Saraswathi of Rediff.com gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj's Iraivi a must watch."[63] Giving 3 out of 5 stars, Anupama Subramanian of Deccan Chronicle wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander's films."[64] Vikram Venkateshwaran of The Quint wrote "Iraivi disturbingly tells you that gender is not based on one's plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that's what makes it so real and relatable."[65] Sowmya Rajendran of The News Minute reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from Waiting for Godot, hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."[66]

Controversies

The film featured a character of an egoistic film producer played by Vijay Murugan, who is shown as ruthless, money-minded person who does not care about the feelings of a struggling director (played by SJ Suryah).[67] Post-release, few members of Tamil Film Producers Council including P. L. Thenappan criticised Subbaraj for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director.[68] K. E. Gnanavel Raja, who co-produced and distributed the film also expressed his disappointment against the issue.[69] Many reports claimed that Subbaraj's fallout with film producer Kathiresan during the production of Jigarthanda (2014) is the reason why he portrayed the character in poor light.[70] After Subbaraj issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.[71]

Impact

Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.[72]

References

  1. 1 2 3 "After Jigarthanda, it's Iraivi for Karthik Subbaraj". The New Indian Express. 11 September 2014. Archived from the original on 24 October 2014. Retrieved 24 December 2014.
  2. ↑ "Subbaraj teams up with 'maverick' Kumar again". The New Indian Express. 22 December 2014. Archived from the original on 11 September 2018. Retrieved 21 February 2023.
  3. ↑ "Heavy Jigarthanda hangover in Karthik Subbaraj's next". Behindwoods. 16 February 2015. Archived from the original on 18 February 2015. Retrieved 24 February 2015.
  4. ↑ "Karthik Subbaraj's 'Iraivi' update". Indiaglitz. 23 February 2015. Archived from the original on 25 February 2015.
  5. 1 2 "Iraivi's story is based on a Christian family". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  6. ↑ "Iraivi review roundup: Vijay Sethupathi's woman centric drama film opens to very mixed reactions!". Bollywood Life. 3 June 2016. Archived from the original on 6 June 2021. Retrieved 6 June 2021.
  7. ↑ "Iraivi box office collection". Behindwoods. 17 June 2016. Archived from the original on 14 September 2019. Retrieved 6 June 2021.
  8. ↑ "IIFA Utsavam: Complete winner's list". The Indian Express. 30 March 2017. Archived from the original on 29 July 2019. Retrieved 6 June 2021.
  9. ↑ "SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead". The Indian Express. 31 May 2017. Archived from the original on 5 July 2020. Retrieved 28 June 2020.
  10. ↑ "Karthik Subbaraj to start work on his third script". www.behindwoods.com. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  11. ↑ "Karthik Subbaraj begins script work". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  12. ↑ Gupta, Rinku. (11 September 2014) After Jigarthanda, it's Iraivi for Karthik Subbaraj Archived 24 October 2014 at the Wayback Machine. The New Indian Express. Retrieved on 2016-07-02.
  13. ↑ "Karthik Subbaraj's next titled Iraivi?". Sify. 11 September 2014. Retrieved 12 April 2021.
  14. ↑ "Karthik Subbaraj's next titled Iraivi; produced by CV Kumar". Behindwoods. 4 October 2014. Retrieved 12 April 2021.
  15. 1 2 Karthik's Subbaraj's Iraivi begins today ! Archived 22 May 2015 at the Wayback Machine. Behindwoods.com (20 May 2015). Retrieved on 2 July 2016.
  16. 1 2 "Is Anjali Bigger than Vijay Sethupathi and Bobby Simha in 'Iraivi' - Tamil News". IndiaGlitz.com. 15 August 2015. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  17. ↑ "Iraivi has a crime angle to the story?". Deccan Chronicle. 8 November 2015. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  18. ↑ Menon, Vishal (7 May 2016). "'Iraivi' is more Balachander than Tarantino: Karthik Subbaraj". The Hindu. ISSN 0971-751X. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  19. ↑ "Karthik Subbaraj talks about casting for 'Iraivi'". Indiaglitz. 12 November 2014. Retrieved 12 April 2021.
  20. ↑ "SJ Suryah roped in for Karthik Subbaraj's next". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  21. ↑ "SJ Suryah is the villain in Iraivi". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  22. ↑ Anjali to romance Vijay Sethupathi in `Iraivi`. Sify.com. Retrieved on 2 July 2016.
  23. ↑ Actress Anjali and Pooja Kumar have been approached to play the lead heroines in Karthik Subbaraj's Iraivi Archived 12 April 2015 at the Wayback Machine. Behindwoods.com (10 April 2015). Retrieved on 2016-07-02.
  24. ↑ "Anjali in Karthik Subbaraj's Iraivi?". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  25. ↑ "Kamal's Heroine Replaces Kamal's Heroine in 'Iraivi' - Tamil News". IndiaGlitz.com. 16 June 2015. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  26. ↑ Kamalinee Mukherjee returns to Tamil cinema after six years Archived 23 June 2015 at the Wayback Machine. The Indian Express (16 June 2015). Retrieved on 2 July 2016.
  27. ↑ "Iraivi goes on floors". Indiaglitz. 20 May 2015. Retrieved 12 April 2021.
  28. ↑ "Vijay Sethupathi and Anjali start shooting for Iraivi". Indiaglitz. 18 July 2015. Retrieved 12 April 2021.
  29. ↑ "Karthik Subbaraj's Iraivi nears completion". Indiaglitz. 2 September 2015. Archived from the original on 7 September 2015. Retrieved 12 April 2021.
  30. ↑ "Anjali completes Iraivi". Sify. 21 September 2015. Retrieved 12 April 2021.
  31. ↑ "A fine ending for Karthik Subbaraj 'Iraivi' - Tamil News". IndiaGlitz.com. 30 September 2015. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  32. ↑ "Karthik Subbaraj's Iraivi shooting wrapped up". www.moviecrow.com. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  33. ↑ "Dubbing starts for Iraivi". Sify. 7 November 2015. Retrieved 12 April 2021.
  34. ↑ "Santhosh Narayanan gets his mother to sing in Iraivi". The Times of India. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  35. ↑ "'Iraivi' Tracklist is here - Tamil News". IndiaGlitz.com. 14 April 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  36. ↑ "Official : 'Iraivi' Audio Launch Date is Here - Tamil News". IndiaGlitz.com. 9 April 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  37. ↑ "Karthik Subbaraj's Humorous Speech At Iraivi Audio Launch, Karthik Subbaraj, Iraivi". Behindwoods. 16 April 2016. Archived from the original on 23 July 2019. Retrieved 13 April 2021.
  38. ↑ "Iraivi (aka) Iraivi songs review". Behindwoods. 15 April 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  39. ↑ "Iraivi-Audio review". Sify. Archived from the original on 23 April 2016. Retrieved 13 April 2021.
  40. ↑ "Iraivi Songs Review". Indiaglitz. 15 April 2016. Retrieved 13 April 2021.
  41. ↑ "Iraivi (Music review), Tamil – Santhosh Narayanan by Milliblog!". Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  42. ↑ "Iraivi slated for December 25th release". Indiaglitz. 7 September 2015. Retrieved 12 April 2021.
  43. ↑ "Karthik Subbaraj reveals the plot of Iraivi". Sify. 18 January 2016. Retrieved 12 April 2021.
  44. ↑ "Karthik Subbaraj's 'Iravi' teaser". The Times of India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  45. ↑ "Iraivi first look poster: Karthik Subbaraj is back with another intriguing film". India Today. 20 January 2016. Retrieved 12 April 2021.
  46. ↑ Team, DNA Web (21 January 2016). "Watch: Karthik Subbaraj-Vijay Sethupathi stun with 'Iraivi' trailer". DNA India. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  47. ↑ "'Iraivi' Theatrical Release date is here - Tamil News". IndiaGlitz.com. 15 February 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  48. ↑ "Producer's clarification about 'Iraivi' release date - Tamil News". IndiaGlitz.com. 17 February 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  49. ↑ "'Iraivi' Release Date is Here - Tamil News". IndiaGlitz.com. 15 April 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  50. ↑ "Iraivi postponed to June 3rd". Behindwoods. 9 May 2016. Retrieved 12 April 2021.
  51. ↑ "'Iraivi' censor details and Release date are here - Tamil News". IndiaGlitz.com. 9 May 2016. Archived from the original on 12 April 2021. Retrieved 13 April 2021.
  52. ↑ "'Iraivi' followed by the success of 'Pichaikkaran' - Tamil News". IndiaGlitz.com. 12 April 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  53. ↑ "'Iraivi' censor details and Release date are here - Tamil News". IndiaGlitz.com. 9 May 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
  54. ↑ "Jaya TV to premiere Iraivi". The Times of India. Archived from the original on 6 April 2018. Retrieved 5 April 2018.
  55. ↑ "'Making of Iraivi' as Web Series". The Times of India. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  56. ↑ "Iraivi team launches innovative in-auto LED branding". Behindwoods. 25 May 2016. Retrieved 12 April 2021.
  57. ↑ Iraivi Movie Review {3.5/5}: Critic Review of Iraivi by Times of India, retrieved 13 April 2021
  58. ↑ Rangan, Baradwaj (3 June 2016). "Iraivi: A few good women". The Hindu. ISSN 0971-751X. Archived from the original on 30 August 2020. Retrieved 13 April 2021.
  59. ↑ "Iraivi review: A dark tale of male arrogance". Hindustan Times. 3 June 2016. Archived from the original on 11 August 2021. Retrieved 13 April 2021.
  60. ↑ Kirubhakar Purushothaman (4 June 2016). "Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting". India Today. Retrieved 13 April 2021.
  61. ↑ "Iraivi review. Iraivi Tamil movie review, story, rating". IndiaGlitz.com. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  62. ↑ "Iraivi (aka) Iraivi review". Behindwoods. 3 June 2016. Archived from the original on 24 December 2019. Retrieved 13 April 2021.
  63. ↑ Saraswathi, S. "Review: Iraivi is another winner from Karthik Subbaraj". Rediff. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  64. ↑ Subramanian, Anupama (4 June 2016). "Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one!". Deccan Chronicle. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  65. ↑ Venkateswaran, Vikram (4 June 2016). "Movie Review: 'Iraivi' Is Real, Relatable and Disturbing". TheQuint. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  66. ↑ "Iraivi: A film about women who bear everything and put up with anything". The News Minute. 7 June 2016. Archived from the original on 26 December 2018. Retrieved 13 April 2021.
  67. ↑ Iraivi Controversy: Producer P. L. Thenappan blasts Karthik Subbaraj videos - IndiaGlitz.com, archived from the original on 13 April 2021, retrieved 13 April 2021
  68. ↑ "Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers". The News Minute. 7 June 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  69. ↑ "Producer Council's action against Karthik Subbaraj for 'Iraivi' - Tamil News". IndiaGlitz.com. 7 June 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  70. ↑ "Did Karthik base the producer's character on Kathiresan?". The Times of India. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  71. ↑ "Director Union interferes in 'Iraivi' controversy - Tamil News". IndiaGlitz.com. 10 June 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
  72. ↑ "துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி!". Samayam Tamil (in Tamil). Archived from the original on 13 April 2021. Retrieved 13 April 2021.
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