Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.^[1][2][3]

History

Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.^[4] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.^[5]

In 2014, Hyperice launched a campaign through Kickstarter^[6] and a year later it launched the Vyper 1 into mass production.^[7][8] Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.^[9]

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.^[10][11] Later in 2017, it launched of Venom Leg and Venom Shoulder products.^[12][13]

In 2020, Hyperice acquired Normatec.^[14] During 2020, the company introduced some other products.^[15][16][17] Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the ‘NBA Bubble’.^[18][19]

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.^{[20][21][22][23]} At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million.^[24] In 2021, the company approved two purchases, the first was Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies,^[25] and the next — Core, a mental wellness company.^[26]

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,^[27] Norwegian footballer Erling Haaland,^[28] India's cricket captain Virat Kohli etc.^[29]

References