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Hotel Marguery in 1918

The Hotel Marguery was the first of three buildings located at 270 Park Avenue in the Midtown Manhattan neighborhood of New York City. It was a six-building apartment hotel complex built in 1917 as part of Terminal City. It was demolished in 1957 to make way for the Union Carbide Building.

Hotel and residences

Hotel Marguery on a map from the 1950s

After the construction of Grand Central Terminal in 1913, the newly fashionable "Terminal City" area north of the terminal was ripe for investment. Developer Dr. Charles V. Paterno built what was called the largest apartment building in the world with two distinct sections. The mansion-like apartments that took the address 270 Park Avenue, and the apartment hotel that used the name Hotel Marguery on Madison Avenue. The residents would share a 70-by-275-foot (21 by 84 m) garden with a private drive. As the restrained brick and stone structure rose, Manhattan millionaires rushed to take apartments.

The 6-building complex which formed the 12-story, stone-clad Renaissance Revival Hotel Marguery[1][2] was built in 1917 by Dr. Paterno at a cost of more than $5 million.[3] New York Central Railroad owned the land underneath the project since the construction of Grand Central Terminal.[4] The buildings were centered around a 250-foot-long Italian Garden which occupied the center of the block.[5] When the building was first constructed, Vanderbilt Avenue passed through the center of the buildings where the garden was eventually built. After the street was closed, the hotel built a 60 feet (18 m) tall carriage arch which allowed private access to the courtyard.[5] The buildings contained 29 stores, 180 long-term apartments, and 110 luxury suites which ranged from 6 to 16 rooms apiece.[4] By the 1940s, the high-end apartments rented for over $20,000 per month on average.[3]

On January 3, 1930, an explosion started a fire in the basement of the building which cut power and killed two people due to smoke inhalation.[6] In 1933, the hotel's owners sued to reduce their property taxes significantly on the grounds that the property's assessed value was almost $5 million too high.[7] After eight years in court, Justice Charles B. McLaughlin reduced the assessment in 1941 by an aggregate $19.588 million for the previous eight years, resulting in a refund of over $600,000 to the hotel's owners.[8] In 1923, Nikola Tesla rented rooms at the Hotel Marguery.[9] Harry Frazee, the owner of the Boston Red Sox who sold Babe Ruth to the Yankees, also lived here.[10] In June 1945, a wealthy textile executive named Albert E. Langford was shot to death in the hallway outside of his apartment on the seventh floor of the Hotel Marguery.[11] In September 1947, the NYPD busted an underground gambling ring in the hotel, arresting 11 men.[12]

CBS and Time Inc.

Plans for a replacement to the Hotel Marguery had first surfaced in 1944, when William Zeckendorf's Webb and Knapp planned a new 34-story structure.[4][13] The building would have had a limestone facade with decorative vertical stainless steel columns.[14] In 1945, CBS agreed to occupy the building but quickly backed out.[3] Department store Wanamaker's also reportedly considered the site for an uptown location in addition to the main branch at Broadway and Ninth.[3] Plans for the new structure faced a setback in 1946 when the Office of Price Administration denied Webb & Knapp's petition to evict the 116 residents of the building.[15]

In the late 1940s, Time Inc. had an option to purchase the property and build a new headquarters for the company.[16] The company planned a 39-story, 1 million square feet (93,000 m2) building designed by Harrison & Abramovitz which was approved in June 1947, despite the protests of the hotel tenants.[4][17] Time would have occupied 350,000 square feet (33,000 m2) of the space as its new world headquarters. At $23 million, the project was expected to be the largest private construction project in Manhattan since the end of World War II.[4] Following the new tower's approval, the Marguery's tenants announced they would fight the decisions in the courts and through the city's Office of Rent Control.[18] The tenants of the hotel hired New York prosecutor Peter McCoy as their attorney to oppose the destruction of the buildings. McCoy had previously prosecuted stockbrokers for the government before entering private practice.[19] The tenants also appealed to the New York City Council to oppose the demolition.[20] In 1948, the hotel closed as it had lost its luster and was reportedly "heavily populated by ladies of the night and by gambling outfits.”[16] Due to the failure to evict the Marguery's tenants, Time gave up on the plans for a new tower in March 1950.[21] Ultimately, Time instead moved to 1271 Avenue of the Americas at Rockefeller Center in 1958.

By 1951, the Hotel Marguery's former Italian Gardens had been converted to a parking lot.[3] The same year, Webb & Knapp unveiled plans to spend $50 million to erect a 44-story, 580 feet (180 m) tall office building on the site. The building would be topped by a 1,000 feet (300 m) tall steel latticework observation tower, making the proposed building taller than the Empire State Building and the tallest building in New York City.[22] The chemical company Union Carbide agreed to lease the site in August 1955 to serve as its world headquarters.[16] At the time, the Marguery had been almost entirely converted from apartments into office suites. Some of the 250 tenants included Renault, Rheem Manufacturing Company, Georgia-Pacific, Nedick's, Damon Runyon Cancer Research Foundation, Airlines for America, The Manila Times, and the United Nations delegations for Mexico, Ethiopia, Liberia, and Venezuela.[23][24] Demolition of the former hotel began in early 1957 and was completed by late August.[5] The new building at 270 Park Avenue was completed in 1960.[25]

  • When the Hotel Marguery occupied 270 Park Avenue, it was one of several locations in New York City featured in the 1947 film noir Kiss of Death.[26]

References

  1. ↑ "JPMorgan Chase Tower". Emporis. Archived from the original on October 22, 2012. Retrieved September 13, 2014.
  2. ↑ "Completing Big Apartment" (PDF). The New York Times. June 17, 1917. ISSN 0362-4331. Retrieved August 21, 2020.
  3. 1 2 3 4 5 Bradley, John (August 17, 1955). "New Skyscraper Set For Park Ave" (PDF). The New York Times.
  4. 1 2 3 4 5 Cooper, Lee (June 4, 1947). "300 to be Ousted for New Building" (PDF). The New York Times. ISSN 0362-4331. Retrieved August 21, 2020.
  5. 1 2 3 "Final Razing Begins at Marguery Hotel" (PDF). The New York Times. July 26, 1957. ISSN 0362-4331. Retrieved August 21, 2020.
  6. ↑ "Two Die as Blast Rocks the Marguery and Routs Guests" (PDF). The New York Times. January 4, 1930. ISSN 0362-4331. Retrieved August 21, 2020.
  7. ↑ "Assessment Suits Filed" (PDF). The New York Times. April 19, 1933. ISSN 0362-4331. Retrieved August 21, 2020.
  8. ↑ "Tax Value Cut Sharply For 270 Park Avenue" (PDF). The New York Times. December 19, 1941. ISSN 0362-4331. Retrieved August 21, 2020.
  9. ↑ "Tesla Timeline – 1923: Tesla Moves To Hotel Marguery". Tesla Universe. Retrieved August 20, 2020.
  10. ↑ Leavy, Jane (December 30, 2019). "Opinion | Why on Earth Did Boston Sell Babe Ruth to the Yankees?". The New York Times. ISSN 0362-4331. Retrieved December 31, 2019.
  11. ↑ "Wealthy Textile Executive Killed in Park Avenue Mystery Shooting" (PDF). The New York Times. June 5, 1945. ISSN 0362-4331. Retrieved August 21, 2020.
  12. ↑ "Crooked 'Sucker' Set-Up Seized In Park Avenue Gambling Raid" (PDF). The New York Times. September 12, 1947. ISSN 0362-4331. Retrieved August 21, 2020.
  13. ↑ Gray, Christopher (May 14, 1989). "Is It Time to Redevelop Park Avenue Again?". The New York Times. ISSN 0362-4331. Retrieved August 21, 2020.
  14. ↑ Cooper, Lee (July 22, 1945). "Office Skyscraper to Rise on Marguery Hotel Block" (PDF). The New York Times. ISSN 0362-4331. Retrieved August 21, 2020.
  15. ↑ "OPA Bans Marguery Evictions" (PDF). The New York Times. May 30, 1946. ISSN 0362-4331. Retrieved August 21, 2020.
  16. 1 2 3 Pollak, Michael (July 15, 2007). "Shutting It Off, Already". The New York Times. ISSN 0362-4331. Retrieved August 21, 2020.
  17. ↑ "East Side Offices to Cost $21,164,000" (PDF). The New York Times. June 25, 1947. ISSN 0362-4331. Retrieved August 21, 2020.
  18. ↑ "Tenants To Fight Against Evictions" (PDF). The New York Times. June 5, 1947. ISSN 0362-4331. Retrieved August 21, 2020.
  19. ↑ "Peter J. M'Coy, 70, Former U.S. Aide". The New York Times. July 19, 1958. p. 15. ISSN 0362-4331. Retrieved August 21, 2020.
  20. ↑ "500 Hotel Tenants Act to Bar Eviction" (PDF). The New York Times. June 20, 1947. ISSN 0362-4331. Retrieved August 21, 2020.
  21. ↑ "Abandon Project on Marguery Site" (PDF). The New York Times. March 4, 1950. ISSN 0362-4331. Retrieved August 21, 2020.
  22. ↑ "Offices Planned in Park Ave. Block" (PDF). The New York Times. May 25, 1951. ISSN 0362-4331. Retrieved August 21, 2020.
  23. ↑ Bradley, John A. (August 21, 1955). "Marguery Deal Nets Big Profit" (PDF). The New York Times. ISSN 0362-4331. Retrieved August 21, 2020.
  24. ↑ "Rheem Co. Leases Marguery Offices" (PDF). The New York Times. May 31, 1951. ISSN 0362-4331. Retrieved August 21, 2020.
  25. ↑ "Union Carbide Starts Moving to 270 Park" (PDF). The New York Times. April 19, 1960. ISSN 0362-4331. Retrieved August 21, 2020.
  26. ↑ Pryor, Thomas M. (May 11, 1947). "Manhattan Doubles as Movie Set; Henry Hathaway Looks For Realism and Finds It Here". The New York Times. ISSN 0362-4331. Retrieved January 16, 2019.
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