Zee Marathi
CountryIndia
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)Marathi
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerZee Entertainment Enterprises
(to be merged with Culver Max Entertainment)
Sister channelsList of Zee sister channels
History
Launched15 August 1999
Former namesAlpha TV Marathi
Links
WebsiteZee Marathi Official Website

Zee Marathi is an Indian Marathi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, when it was renamed as Zee Marathi. It is the first Marathi GEC channel.[1][2] A HD version of this channel, Zee Marathi HD, was launched on 20 November 2016.

Reception

The channel also has launched some mobile apps like Tumcha Aamcha Jamala, Home Minister, Kisaan Abhiman and Talent app. The channel content could also be viewed on ZEE5 app. Due to the COVID-19 pandemic, Zee Marathi stopped their all current shows from 27 March 2020 and they reran their old shows during lockdown period. After that from 8 June 2020, they started some short & new lockdown series and from 13 July 2020, they started their original shows.[3][4]

The channel also arranges some functions like Nakshatranche Dene, Swaratarang, Ganeshotsav, Diwali Dhamaka, etc. It also had launched new magazines from 2017 like Khali Doke Var Pay (Summer Vacation), Sukhakarta (Ganesh Utsav), Utsav Natyancha (Diwali Festival) and a Newspaper Zee Marathi Disha. Zee Marathi revamped with new graphics and launched 7 new shows from 23 August 2021 on the occasion of 22nd anniversary.[5]

Initially, the channel aired series from Monday to Friday, but from 1 July 2007, series started showing from Monday to Saturday. Also, from 24 July 2017, Zee Marathi had started a new prime time from 1 to 2 pm, but due to lack of response from the people, this prime time was closed on 25 November 2017. Zee Marathi channel has made films based on the episodes of the series Jai Malhar and Eka Lagnachi Dusri Goshta.

Zee Marathi started the Alpha Gaurav Award for Film and Drama Award in the year 2000 and Zee Marathi Utsav Natya Award for the series since 2004. In the year 2013, Unch Mazha Zoka Award was started to honor the women of the society. In 2015, Zee Marathi launched the Zee Gaurav Awards in two categories, the Zee Chitra Gaurav Award for movies and the Zee Natya Gaurav Award for plays. Zee Marathi organizes Swartarang every year to give Mumbai Police a break from work.

From April 2014, Zee Marathi started showing many experimental and commercial plays on Marathi theater every Sunday through Nakshatra. So the Nakshatra program became popular in a short time. Also, Zee Marathi has performed songs of old popular singers from the program Nakshatranche Dene. Zee Marathi airs series every Sunday in the month of May or October every year.

Sister channels

Zee Yuva

Zee Yuva is a second Marathi GEC by Zee Entertainment Enterprises which is first youth centric channel.[6][7][8] It was launched on 22 August 2016.[9][10][11] Due to the COVID-19 pandemic, all shows of channel were stopped on 27 March 2020 and again restarted from 13 July 2020.[12][13][14] The channel is headquartered in Mumbai, Maharashtra.

Zee Talkies

Zee Talkies is a Marathi pay television channel broadcasting Marathi movies by Zee Entertainment Enterprises.[15] It is the first Marathi movie channel airing old classics and latest Marathi movies 24 hours a day.[16] It was launched on 25 August 2007. A HD version of the channel, Zee Talkies HD, was launched on 15 October 2016.[17]

Zee Chitramandir

Zee Chitramandir is an Indian Marathi-language FTA television channel.[18][19] It broadcasts Marathi movies and reruns old Marathi TV series.[20] It is available only to DD Free Dish users.[21][22] It was launched on 9 April 2021 by Zee Entertainment Enterprises.[23] It is the No.1 channel in Maharashtra and Goa amongst free platform.[24][25]

Programming

Award functions

Year Awards Ref.
2000–present Zee Chitra Gaurav Puraskar झी चित्र गौरव पुरस्कार [26]
2004–present Zee Marathi Utsav Natyancha Awards झी मराठी उत्सव नात्यांचा अवॉर्ड्स [27]
2013–present Unch Majha Zoka Puraskar उंच माझा झोका पुरस्कार [28]
2015–present Zee Natya Gaurav Puraskar झी नाट्य गौरव पुरस्कार [29]

Plays

Zee Marathi entered the Marathi Theatre as a presenter in 2018 to encourage this field.[30]

  1. Hamlet
  2. Aaranyak
  3. Natsamrat
  4. Albatya Galbatya
  5. Eka Lagnachi Pudhchi Goshta
  6. Tila Kahi Sangaychay!
  7. Idiots
  8. Rajala Jawai Hava
  9. Kapuskondyachi Goshta
  10. Jhund
  11. Teesare Badshah Hum!
  12. Iblis

References

  1. ↑ "Zee TV Ties Up Transponder Deal With AsiaSat". Indian Television. Retrieved 5 November 2017.
  2. ↑ "Zee Marathi - About Us". Zee Marathi website. Retrieved 5 November 2017.
  3. ↑ "ZEE Entertainment have new delights to bust your lockdown blues". Outlook India. Retrieved 1 June 2021.
  4. ↑ "The Wait Ends! New Episodes Of Aggabai Sasubai, Majha Hoshil Na To Go On Air From July 13". ZEE5. Retrieved 1 June 2021.
  5. ↑ "Zee Marathi marks its 22nd anniversary with 7 new shows". Indian Television. 13 August 2021. Retrieved 23 August 2021.
  6. ↑ "२२ ऑगस्टपासून 'झी युवा'नव्या पर्वाची मुहूर्तमेढ". Zee 24 Taas (in Marathi). 4 August 2016. Retrieved 6 January 2023.
  7. ↑ "Zee puts up tough competition in Marathi space with 'Yuva'". Indian Television. 25 July 2016. Retrieved 6 January 2023.
  8. ↑ "Zee to launch Zee Yuva in August". Exchange4media. 5 July 2016. Retrieved 6 January 2023.
  9. ↑ "झी युवाच्या मालिकांचे शतकोत्सव उत्साहात साजरे!". Zee 24 Taas (in Marathi). 7 January 2017. Retrieved 6 January 2023.
  10. ↑ "कलाकारांनी जल्लोषात साजरा केला 'झी युवा दांडिया २०१८'". Lokmat (in Marathi). 17 October 2018. Retrieved 6 January 2023.
  11. ↑ "झी युवाच्या कलाकारांसोबत 'दिवाळी फराळ पार्टी'". Zee 24 Taas (in Marathi). 26 October 2019. Retrieved 6 January 2023.
  12. ↑ "१३ जुलैपासून झी युवा वाहिनीवर एंटरटेनमेंट 'फुल्ल ऑन'". Zee 24 Taas (in Marathi). 11 July 2020. Retrieved 6 January 2023.
  13. ↑ "कोरोनाच्या काळात झी युवाच्या क्रेझी फॅनचे अफलातून गिफ्ट!". Zee 24 Taas (in Marathi). 28 August 2020. Retrieved 6 January 2023.
  14. ↑ "बालकलाकारांना 'झी युवा'ने दिली स्पेशल भेट..." Zee 24 Taas (in Marathi). 14 November 2019. Retrieved 6 January 2023.
  15. ↑ "Zee Talkies celebrates a legacy of 12 glorious years". Zee News. 27 August 2019. Retrieved 9 January 2023.
  16. ↑ "Zee Talkies original Aaltoon Paltoon creates history!". Zee News. 12 May 2020. Retrieved 9 January 2023.
  17. ↑ "Zee launches Marathi movie channel, Zee Talkies". afaqs. 24 August 2007. Retrieved 9 January 2023.
  18. ↑ "ZEE launches free-to-air Marathi movie channel". The Economic Times. Retrieved 15 May 2023.
  19. ↑ "Zee launches Marathi movie channel Zee Chitramandir". Adgully. Retrieved 15 May 2023.
  20. ↑ "ZEE launches second Marathi movie channel Zee Chitramandir". Exchange4media. Retrieved 15 May 2023.
  21. ↑ "ZEE Entertainment launches Marathi movie channel Zee Chitramandir for the Free Dish market". Afaqs. Retrieved 15 May 2023.
  22. ↑ "Zee launches fourth Marathi channel Zee Chitramandir". Best Media Info. Retrieved 15 May 2023.
  23. ↑ "New Marathi channel Zee Chitramandir to tap into the Free Dish market". Indian Television. Retrieved 15 May 2023.
  24. ↑ "Zee Chitramandir wins the hearts of Maharashtra; Debuts as #1 Free Dish Channel". India Education Diary. Retrieved 15 May 2023.
  25. ↑ "Zee Chitramandir debuts as #1 Free Dish Channel". Adgully. Retrieved 15 May 2023.
  26. ↑ "झी गौरव पुरस्कारात यांनी मारली बाजी, वाचा संपूर्ण यादी". Lokmat (in Marathi). 3 April 2019. Retrieved 5 December 2020.
  27. ↑ "या मालिकेने मारली झी मराठी अवॉर्ड्समध्ये बाजी, नुकतीच सुरु झालीये ही मालिका". Lokmat (in Marathi). 12 October 2019. Retrieved 5 December 2020.
  28. ↑ "स्त्री कर्तृत्वाचा सन्मान 'उंच माझा झोका पुरस्कार'". Loksatta (in Marathi). 22 August 2017. Retrieved 5 December 2020.
  29. ↑ "दिमाखदार सोहोळ्यात संपन्न झाला 'झी नाट्य गौरव पुरस्कार'". Zee 24 Taas (in Marathi). 14 September 2020. Retrieved 20 July 2021.
  30. ↑ "Zee Marathi forays into Marathi Theatre with Hamlet". Essel News Letter. Retrieved 10 July 2021.
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