SCA Investments Limited
Gousto
IndustryMeal kit
Founded12 April 2012 Edit this on Wikidata
FounderTimo Boldt[1][2]
James Carter[1][2]
Headquarters
London, England
Area served
Most of mainland Great Britain[3]
Number of employees
900
Websitewww.gousto.co.uk

Gousto, a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter.[4] Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.[5]

History

In August 2013, Gousto's co-founders appeared on the BBC's Dragons' Den.[6]

In December 2015, Gousto raised £9m in funding from the Business Growth Fund, MMC Ventures, Unilever and the Angel Co-Fund,[7] with a further £10m in November 2016.[8][9][10]

In October 2016, Gousto's co-founder Timo Boldt was awarded IGD's 'Young Entrepreneur of the Year' award.[11]

In January 2019, Gousto raised £18m in funding from Unilever Ventures, Hargreave Hale, MMC Ventures, the Angel CoFund, and fitness coach Joe Wicks.[12][13]

In July 2019, Gousto raised £30m in funding from private equity firm Perwyn.[14]

In February 2020, Gousto partnered with UK-based The Meatless Farm Company to build upon Gousto's objective of tapping into the growing audience of vegan and other consumers looking to reduce their meat consumption.[15]

In April 2020, Gousto raised £33m in funding from Perwyn, BGF Ventures, and MMC Ventures, and Joe Wicks.[16][17][18]

When Gousto raised funds in February 2023, it did so at a valuation of less than £250m, representing a decrease of about 80% from its valuation of £1.4bn in 2022.[19]

Recognition

The company won Retail Business of the Year at the 2015 Startups awards,[20] the Angel-VC Deal of the Year at the 2015 UK Business Angels Association Awards,[21] the Young Entrepreneur of the Year award (CEO and founder, Timo Boldt) at the 2014 Great British Entrepreneur Awards,[22] and the Everline Future50 at the 2014 Real Business Awards.[23]

It has been voted best recipe kit service by The Independent,[24] The Guardian,[25] Metro and Time Out London.[26]

See also

References

  1. 1 2 Hall, Archie (2019-09-30). "Gousto aims to more than double workforce". Financial Times. Retrieved 2020-06-26.
  2. 1 2 "Unilever again invests in meal-kit firm Gousto". www.just-food.com. 2019-01-07. Retrieved 2020-06-26.
  3. ↑ "Where does Gousto deliver?". gousto.zendesk.com.
  4. ↑ "Gousto, nationwide, visit www.gousto.co.uk". The Argus.
  5. ↑ Hancock, Alice (2020-05-08). "Recipe box sales surge under lockdown". Financial Times. Retrieved 2020-06-02.
  6. ↑ "BBC Two – Dragons' Den".
  7. ↑ Gousto raises 9m from BGF and others
  8. ↑ Barber, Lynsey (2016-11-03). "Recipe box startup Gousto gobbles up millions more in funding". Retrieved 2016-11-09.
  9. ↑ O'Hear, Steve. "Gousto, the UK cook-at-home recipe kit service, serves up further £10M in funding". TechCrunch. Retrieved 2016-11-09.
  10. ↑ "Recipe kit delivery startup Gousto has raised £10 million to help it take on HelloFresh". Business Insider. Retrieved 2016-11-09.
  11. ↑ "IGD Awards 2016 – Winners". www.igd.com. Retrieved 2016-11-09.
  12. ↑ "Gousto cooks up £18m funding and signs up 'The Body Coach' Joe Wicks". CityAM. 2019-01-06. Retrieved 2020-06-02.
  13. ↑ "Body Coach star Wicks backs Gousto as online meal kit firm secures more funds". ITV News. 6 January 2019. Retrieved 2020-06-02.
  14. ↑ "Recipe box company Gousto secures £30m funding". CityAM. 2019-07-15. Retrieved 2020-06-02.
  15. ↑ "Meatless Farm partners with Gousto to expand plant-based foodservice footprint". .foodingredientsfirst.com/. Retrieved 2020-03-12.
  16. ↑ "Gousto secures £33m investment as coronavirus boosts business". CityAM. 2020-04-16. Retrieved 2020-06-02.
  17. ↑ "Gousto, a UK meal-kit service, raises another $41M as business booms under lockdown". TechCrunch. Retrieved 2020-06-02.
  18. ↑ Radojev, Hugh (2020-04-17). "Gousto secures £33m investment as coronavirus boosts sales". Retail Week. Retrieved 2020-06-02.
  19. ↑ "Food delivery firm Gousto plunged into governance storm after slashing valuation". Sky News. Retrieved 10 April 2023.
  20. ↑ "Home – Startups 100 by Startups.co.uk: Start up a successful business". startups.co.uk. Retrieved 2016-02-15.
  21. ↑ "The UKBAA & BVCA Award for Angel-VC Deal Of The Year: Gousto | UK Business Angels Association". www.ukbusinessangelsassociation.org.uk. Archived from the original on 2015-09-08. Retrieved 2015-09-07.
  22. ↑ "2014 Winners – The Great British Entrepreneur Awards". Archived from the original on 2015-10-16. Retrieved 2015-09-07.
  23. ↑ "Everline Future 50: Gousto – Real Business". realbusiness.co.uk. 25 February 2014. Retrieved 2016-02-15.
  24. ↑ Kate Wills (20 August 2015). "Home-delivered gourmet meals cut out shopping and prep time – but are they worth the money?". The Independent. Retrieved 21 May 2018.
  25. ↑ Insley, Jill (30 November 2012). "Hello Fresh and Gousto – which is better?". The Guardian. Retrieved 2015-09-07.
  26. ↑ Isabelle Aron (11 February 2016). "The best recipe boxes in London: tried and tested". Time Out London. Retrieved 2016-02-15.

Further reading

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