Museum attendance and reading

A child at the National Museum of Mathematics, New York City (2013). Museums have increased their programs for young people.

A boy reading at an independent bookstore in Boston, Massachusetts (2007)

According to the 2009 Museum Financial Survey conducted by the American Alliance of Museums, museums in the U.S. spend 75% of their education budgets on activities for K-12 students and receive 55 million visits from students traveling in field trips with their schools each year.^[73] Data collected by the Institute of Museum and Library Services reveal that the total number of programs per 1,000 people increased between 2007 and 2016. Attendance per 1,000 people also rose. In particular, the number of children's programs offered per 1,000 people and program attendance per 1,000 went up noticeably. During the same time period, the number of children's material in circulation per person did not change.^[74] In the fiscal year of 2014, there were more museums in the United States (35,000) than the total numbers of Starbucks locations (11,000) and McDonald's restaurants (14,000) combined.^[75]

A research team headed by psychologist Jean Twenge analyzed data sets from Monitoring the Future, an ongoing survey of a nationally representative sample of 50,000 teenagers each year from grades eight, ten, and twelve, from 1976 to 2016, for a grand total of ${\displaystyle N=1,021,209}$, with 51% being female. Originally, there were only twelfth graders; eighth- and tenth graders were added in 1991. They concluded that "compared with previous generations, teens in the 2010s spent more time online and less time with traditional media, such as books, magazines and television. Time on digital media has displaced time once spent enjoying a book or watching TV." Between 2006 and 2016, usage of digital media increased 100% among twelfth-graders, 75% among tenth-graders, and 68% among eighth-graders. Twelfth-graders spent a grand total of six hours each day texting, social networking, or gaming in the mid-2010s. In 2016, only two out of a hundred tenth-graders read a newspaper every day, down from one in three in the early 1990s. That same year, only 16% of twelfth-graders read a book or a magazine daily, down from 60% in the 1970s. Twelfth-graders also read on average two fewer books per year in the mid-2016 than the mid-1970s, and a third did not read books at all (including e-books) compared to one-ninth in the 1970s. Gaps along sexual, racial, or socioeconomic lines were statistically insignificant. This secular decline in leisure reading came as a surprise for the researchers because "It's so convenient to read books and magazines on electronic devices like tablets. There's no more going to the mailbox or the bookstore—you just download the magazine issue or book and start reading."^[36][37] Twenge further noted that the analyses of the Pew Research Center on reading did not distinguish between reading for school or work and reading for pleasure.^[76]

News media

For its 2019 Digital News Report, the Reuters Institute for the Study of Journalism at Oxford University asked people in the U.S. and U.K. what the first sources of news for them were. 45% of people aged 18 to 24 gave the smartphone as their answer. Of those, 57% said social media, including messaging apps, were the source of their first news. Among the social networks, Facebook was the top source for news for 48% of Generation Z, while YouTube was in second place at 32%. Only 23% said their first contact with the first news they read or watch each day came directly from the original sources.^[39] Meanwhile, 19% answered TV, 11% the radio, 5% desktop computers, and 4% newspapers as their first sources of news for the day. For Generation Z, the news brands are not as important as they are for those aged 35 or over. Most, however, do have a go-to source when a story breaks; CNN and The New York Times are the most common ones for American youths thanks to parental influence.^{[note 1][39]}

Similarly, a 2019 survey by Barnes and Nobles Education found that The New York Times, The Washington Post, The Wall Street Journal, CNN and USA Today are deemed the most trustworthy news sources by Generation Z. They also found that Generation Z consider traditional print media to be the most trustworthy while words of mouth and what they see on social media to be the least trustworthy.^[38] Nevertheless, according to the Reuters Institute, while Generation Z understands the importance of traditional news agencies, they tend to be less loyal than their parents. Young Americans (and Britons) are concerned about the perceived bias, lack of context, negativity, and sensationalism in the news media. American youths today want news stories that are not only fun and meaningful but also accurate and fair.^[39] A 2016 poll by Gallup found that barely one in three Americans had a "great deal" or "fair" amount of trust in the news media, whose public image has been in decline since the 1990s. This trend holds across different age groups, though people aged 18 to 49 are less likely than those 50 years of age or older to trust the media.^[77] Globally, trust in the news media is falling, too.^[78] While visual story-telling has proven to be popular, 58% of Generation Z still prefer text to videos. This number goes up for people who are older.^[39] In the U.S., despite a bump due to the 2016 Presidential election, the number of people paying a subscription fee for online news has stabilized at about 16%.^{[note 2]} When asked what they would choose if they could have only one subscription, only 7% picked the news while 37% chose a video service and 15% selected music.^[78]

Entertainment

(From left to right) Ariana Grande, Taylor Swift, and Billie Eilish are some of the most popular musicians among Generation Z.

In its 2018 Gen Z Music Consumption & Spending Report, digital media company Sweety High found that Generation Z was listening to more diverse music than generations past. That they tended to switch seamlessly between different genres is significant because music preferences tend to solidify when people are 13 to 14 years old. Spotify was the most popular source of music Generation Z (61%) and terrestrial radio ranked second (55%). YouTube was the preferred platform for music discovery (75%). However, only one in four teens uses it for regular listening, making it less popular than even CDs (38%).^[79] A 2019 poll by Ypulse found that among teenagers (13 to 18) the top musicians were Billie Eilish and Ariana Grande whereas among young adults (19 to 26), the most liked were Taylor Swift and Ariana Grande.^[80]

Using artificial intelligence, Joan Serra and his team at the Spanish National Research Council studied the massive Million Song Dataset and found that between 1955 and 2010, popular music has gotten louder, while the chords, melodies, and types of sounds used have become increasingly homogenized. While the music industry has long been accused of producing songs that are louder and blander, this is the first time the quality of songs is comprehensively studied and measured.^[81] Another study from the Lawrence Technological University found that between 1950 and 2016, the lyrics of most popular songs (found on the Billboard Hot 100 each year) have gotten less joyful and sadder and angrier. According to the researchers, this does not necessarily imply that music has changed or that musicians have been expressing what they want to express, but only that consumers' tastes have evolved.^[82] China-based music video app musical.ly was highly popular among American teens. This app was acquired by ByteDance, sometimes called the "Buzzfeed of China" because it is a hub for stories that go viral on the Internet. Unlike Buzzfeed, however, ByteDance does not employ young staff writers to create its contents; rather, it relies on algorithms equipped with artificial intelligence to collect and modify contents in order to optimize viewership.^[83] In 2018, musical.ly was shut down and its users were transferred to TikTok, a competing app developed by ByteDance.^[84] Both musical.ly and TikTok enable users to create short videos with popular songs as background music and with numerous special effects,^[84] including lip-synchronizing.^[83]

According to Asha Choksi, vice president of global research and insights for the educational publisher Pearson, about one in every three members of Generation Z spends at least four hours per day watching videos online.^[85] Data from the Bureau of Labor Statistics show that while people aged 15 to 24 spent more time playing video games in 2018, the time spent on computers and televisions remained virtually unchanged.^[86]

2020 Nielsen figures revealed that the viewership of children's cable television channels such as Cartoon Network or Nickelodeon continued their steady decline, which was merely decelerated due to the COVID-19 pandemic, which forced many parents and their children to stay at home. On the other hand, streaming services saw healthy growth.^[87] A 2021 survey by Deloitte found that among people born between 1997 and 2007, 26% called playing video games their favorite entertainment activity, 14% listening to music, 12% surfing the Internet, 11% browsing social media, and 10% watching a movie or TV show at home.^[88]

Dystopian fiction, such as The Hunger Games and Divergent, has been popular among teenagers.^[89][90] On the other hand, Generation Z continues to enjoy comfort television shows, including those from before their time, such as The Office (2005-2013) and Friends (1994-2004),^[91] as well shows featuring characters roughly their age, like Young Sheldon (2017-present), and long-running television drama, for example, Grey's Anatomy (2005-present).^[92]

Other aspects

The 9/11 terrorist attacks continue to haunt Americans, including those born after 2001.^[93] Since members of Generation Z were not yet cognizant when the 9/11 attacks occurred or had not yet been born at that time, there is no generational memory of a time the United States has not been at war with the loosely defined forces of global terrorism.^[94][95] Even twenty years after the attacks had taken place, concerns over national security as well as personal safety remain.^[93] The economic recession of 2007-2008 is another particularly important historical event that has shaped Generation Z, due to the ways in which their childhoods may have been affected by the recession's financial stresses felt by their parents.^[96] A 2013 survey by Ameritrade found that 47% in the United States (considered here to be those between the ages of 14 and 23) were concerned about student debt, while 36% were worried about being able to afford a college education at all.^[97] This generation is faced with a growing income gap and a shrinking middle-class, which all have led to increasing stress levels in families.^[96] According to Public Relations Society of America, the Great Recession has taught Generation Z to be independent, and has led to an entrepreneurial desire, after seeing their parents and older siblings struggle in the workforce.^[98]

Psychologist Jean Twenge argued that as the typical American family has fewer children and as parents pay more attention to each of their children—for example by not allowing them to walk home from school—and to their education, the average American teenager in the mid- to late-2010s tended to be 'slow life-history strategists', meaning they delay taking part in adult activities such as drinking alcohol, having sexual intercourse, or driving.^[99] A 2014 study Generation Z Goes to College found that Generation Z students self-identify as being loyal, compassionate, thoughtful, open-minded, responsible, and determined.^[100] How they see their Generation Z peers is quite different from their own self-identity. They view their peers as competitive, spontaneous, adventuresome, and curious—all characteristics that they do not see readily in themselves.^[100]

Generation Z today is more likely than young people in the past to try out new cuisines. There is also a growing interest in vegetarian foods.^[101]

Spending and savings habits

Consumer behavior

According to an analysis by Goldman Sachs, people from Generation Z tend to be more pragmatic about money and more entrepreneurial than the Millennials.^[119] A survey on a thousand members of Generation Z conducted by the Center for Generational Kinetics found that 77% of them were spending the money they made themselves and 38% planned to work as university students.^[120]

The development of technology has also given mobility and immediacy to Generation Z's consumption habits. They can take advantage of the on-demand economy, defined as "the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and service."^[121] Generation Z tends to value utility and quality over brand name.^[122] Authenticity is critical. Having been raised by Generation X and grown up in a recession, members of Generation Z are quick to verify claims. Being heavy users of the Internet in general and social media in particular, they frequently employ these tools to learn more about a certain product or service they are interested in. Product specifications, vendor ratings, and peer reviews are all important.^[123] They tend to be skeptical and will shun firms whose actions and values are contradictory.^[50][51]

Chick-fil-A is the most popular fast-food enterprise among American youths.

A survey conducted by Morning Consult in May 2019 found that among adults aged 18 to 21, 55% of females and 40% of males preferred to do their shopping in person rather than using their computers, or Amazon's Alexa. For all other adults, that number was 53%. Two out of three young adults said they went shopping for pleasure at least once per month.^[124] An A.T. Kearney survey sampling 1,500 consumers from four demographic cohorts found that the people aged 14 to 24 tended to purchase more products in the health and wellness category than any other groups and were more willing than their elders to halt a purchase if they disliked the customer service. 81% said they preferred brick-and-mortar stores and 73% said they would like to discover new products in such a store.^[125] 67% said they preferred products whose ingredients they can understand and 65% preferred simple packaging.^[126] 58% told the pollsters manually browsing products helps them disconnect from the digital world, a sort of "retail therapy."^[125] 22% said social media is a source of stress for them, a number that is higher than that for the Millennials (18%), Generation X (13%), and the Baby Boomers (8%).^[126] In addition, while more than half said they sought environmentally friendly products, only 38% were willing to pay extra for them.^[125] Young American consumers of this cohort are less likely to pay a premium for what they want compared to their counterparts from emerging economies.^[51]

While majorities might signal their support for certain ideals such as "environmental consciousness" to pollsters, actual purchases do not reflect their stated views, as can be seen from their high demand for cheap but not durable clothing ("fast fashion"), or preference for rapid delivery.^[50][51] Nor are they willing to shun firms whose owners have "conservative" values, such as Chick-fil-A, which remains one of the most popular fast-food restaurant chains in the United States among teenagers.^[50] While majorities of older cohorts prefer American products, Generation Z is mixed on whether or not to buy goods made in China.^[127]

Milk consumption has declined among young people and the growing rate of lactose intolerance among the ethnically diverse Generation Z is part of the reason why.^[128]

Young people are nostalgically preserving vinyl records, among other items of the past.^[129]

Nostalgia is a major theme of the behavior of consumers from Generation Z. For example, 2000s vintage electronics and fashion are back in vogue by the early 2020s.^[130][131] Youths who came of age during the 2010s and 2020s feel nostalgic about (simpler) eras of history they have never lived in due to the uncertainties and stress of modern life, with student loan debts and the threat of terrorism being the top concerns.^[52][132] For Millennials and older generations, nostalgia consumption is a way of reliving and cherishing the past they had experienced; for Generation Z, it is not only a source of comfort but also joy and excitement.^[53] Because of the era into which they were born, members of Generation Z likely have never used items that were popular in the decades before them, such as floppy disks, cassettes, VHS tapes, typewriters, television sets with antennas, television guides, answering machines, phone books, address books, pagers, fax machines, payphones, rotary and corded phones, print encyclopedias, paper maps, and non-digital projectors.^[133] Nevertheless, despite having the reputation for "killing" many things valued by older generations, Millennials and Generation Z are nostalgically preserving Polaroid cameras, vinyl records, needlepoint, and home gardening, to name just some.^[129] In fact, while "dumb phones" (or feature phones rather than smartphones) are on the decline around the world, in the U.S., their sales are growing among Generation Z.^[134] According to a 2019 YouGov poll, 31% of the U.S. population is willing to pay for music on vinyl, including 26% of Generation Z.^[135] As a matter of fact, Millennials and Generation Z have given life to nostalgia as an industry in the late 2010s and early 2020s, a trend that coincides with the resurgence of some cultural phenomena of the 2000s, such the television series Friends (1994–2004), something that is well-received among young people despite its age.^[130] Nostalgia has also contributed to the anticipation and subsequent commercial success of the summer film Barbie (2023) based on a well-known doll of the same name, even though it was intended for adults rather than children.^[136]

Financial security

The number Generation Z consumers with credit-card balances increased significantly in 2019.

According to the USA Today, 69% of Generation Z turn to their parents for financial advice compared to 52% of younger Millennials. Friends followed at a distant second place with 24% and 19%, respectively.^[137] Unlike their predecessors, members of Generation Z are highly averse to debts and many are already saving for retirement. Their money-saving habits are reminiscent of those who came of age during the Great Depression.^[122] According to Morning Consult, four in ten of those aged 18 to 22 incur no debt at all.^[117] However, because they are spending so much time online playing video games, they make many in-game purchases that add up over time without realizing how much money they are actually spending.^[138] In any case, in the second quarter of 2019, the number of people from Generation Z carrying a credit card balance increased by 41% compared to that of 2018 (from 5,483,000 to 7,746,000), as the first wave of this demographic cohort became old enough to take out a mortgage, a loan, or to have credit-card debt, according to TransUnion.^[139] In 2019, credit cards became the most common form of debt for Generation Z, overtaking auto loans.^[140] This is despite the fact that they grew up during the Great Recession. The financial industry expects continued growth in credit activity by Generation Z, whose rate of credit delinquency is comparable to those of the Millennials and Generation X.^[139] According to a 2019 report from the financial firm Northwestern Mutual, student loans were the top source of debt for Generation Z, at 25%. For comparison, mortgages were the top source of debt for the Baby Boomers (28%) and Generation X (30%); for the Millennials, it was credit card bills (25%).^[141]

In a study conducted in 2015 the Center for Generational Kinetics found that American members of Generation Z, defined here as those born 1996 and onward, are less optimistic about the state of the US economy than their immediate predecessors, the Millennials.^[142] However, Generation Z (58%) is more likely to say they expect to be more successful than their parents were than younger Millennials (52%). Whereas 13% of younger Millennials said they expected to be less successful than their parents, only 10% of Generation Z said the same.^[137] A total of 58% of Generation Z said they had not experienced a quarter-life crisis, compared with 46% of younger Millennials.^{[note 4][137]} Americans aged 15 to 21 expect to be financially independent in their early twenties while their parents generally expect them to become so by their mid-twenties. By contrast, about one out of five Millennials expect to still be dependent on their parents beyond the age of 30.^[137] While the Millennials tend to prefer flexibility, Generation Z is more interested in certainty and stability.^[143] Whereas 23% of Millennials would leave a job if they thought they were not appreciated, only 15% of Generation Z would do the same, according to a Deloitte survey.^[117] According to the World Economic Forum (WEF), 77% of Generation Z expects to work harder than previous generations.^[108]

Tourism and housing markets

A hybrid bus operating at the Yosemite National Park, California (2016). Generation Z tends to be environmentally conscious tourists.

Research by the online travel booking company Booking.com reveals that 54% of Generation Z considered environmental impact of their travels to be an important factor, 56% said they would like to stay in environmentally friendly lodging, and 60% were interested in greener modes of transport once they reached their destinations. Meanwhile, the online booking firm Expedia Group found that cost was crucial for 82% of tourists from Generation Z. Therefore, the desire of Generation Z to travel and see the world comes into conflict with what they can afford and their wish to limit their environmental impact.^[144]

With regards to the housing market, they typically look for properties with amenities that are comparable to what they experienced as university students.^[123] A 2019 Bank of America survey found that over half of people aged 18 to 23 were already saving for a home, with 59% saying they planned to do so within five years. More than one in two members of Generation Z said the top reason why they wanted to own a home was to start a family. For comparison, this number was 40% for the Millennials, 17% for Generation X, and 10% for the Baby Boomers. The survey also found that if they were given $5,000, most members of Generation Z would rather save that money for a down payment rather than spending it on a dream wedding, shopping, or a vacation. A majority of Generation Z was willing to take a second job, attend a less costly university, or move back to their parents' place in order to save money.^[43] They are also quite willing to live with people they did not know previously in order to save on rent in large metropolitan areas. According to the personal finance company Credit Karma, 43% of Generation Z said they had had strangers as roommates and 30% said they were willing to move in with roommates they did not know. House cleaning, a potential point of friction, is handled by maids. Nationwide, about one in four Americans have lived with someone they had no prior relationship with.^[145]

Data from TransUnion reveals that as the Millennials enter the housing market in large numbers, taking out more mortgages in 2018 than any other living generation, Generation Z's number of new mortgages is also increasing dramatically, from 150,000 in the second quarter of 2018 to 319,000 in the second quarter of 2019, an increase of 112%. Generation Z consumers took out 41% more auto loans in the second quarter of 2019 than in the same period the previous year.^{[140][note 5]} While one out of five Millennial renters said they expected to continue to do so indefinitely, according to a survey by Apartment List, a Freddie Mac study found that 86% of Generation Z desired to own a home by the age of 30. Freddie Mac did note, however, that Generation Z understood the challenges of home prices, making down payments, and student loan debts.^[146] According to the real-estate company realtor.com, the first wave of Generation Z was buying homes at about the same rate as their grandparents the Silent Generation in late 2019, when they owned about 2% of the housing market.^[147] Judging by the amounts of mortgages, the top housing markets tend to have strong local economies and low cost of living. They also tend to be university towns; many young people prefer to live where they studied.^[148] In general, Generation Z appears most interested in owning a home in the Midwest and the South. Broadly speaking, while the Millennials are migrating North, Generation Z is moving South. The median price of a home purchased by Generation Z in 2019 was $160,600 and increasing, but remains lower than that of the Millennials, $256,500.^[147]

Employment expectations and prospects

The Kondratiev cycle

Quantitative historian Peter Turchin observed that demand for labor in the United States had been stagnant since 2000 and would likely continue to 2020 as the nation went through the negative part of the Kondratiev wave. (See right.) Moreover, the share of people in their 20s continued to grow till the end of the 2010s according to projections by the U.S. Census Bureau, meaning the youth bulge would likely not fade away before the 2020s. As such the gap between the supply and demand in the labor market would likely not fall before then, and falling or stagnant wages generate sociopolitical stress.^[149]

Current trends suggest that developments in artificial intelligence and robotics will not result in mass unemployment but can actually create high-skilled jobs. However, in order to take advantage of this situation, one needs a culture and an education system that promote lifelong learning. Honing skills that machines have not yet mastered, such as teamwork, will be crucial.^[150] Generation Z's top career choices—becoming business people, doctors, engineers, artists, and IT workers—are not that different from generations past.^[151] For them, the most important qualities in a job are income, fulfillment, work-life balance, and job security.^{[44][143][151]} Most prefer to work for a medium or large company rather than a startup or a government agency.^[108][151]

A Harvard Business Review article from 2015 stated that about 70% of Generation Z was self-employed, e.g. selling things online, and only 12% had "traditional" teen jobs, such as waiting tables.^[119] Heavy use of the Internet has made self-employment much easier than it was in the past.^[120] A Morgan Stanley report, called the Blue Paper, projected that the Millennials and Generation Z have been responsible in a surge in labor participation in the U.S., and that while the U.S. labor force expands, that of other G10 countries will contract. This development alleviates concerns over America's aging population which jeopardizes the solvency of various welfare programs.^[152] As of 2019, Millennials and Generation Z account for 38% of the U.S. workforce; that number will rise to 58% in the incoming decade.^[153] Whenever they find themselves short on skills, Generation Z will pick up what they need using the Internet.^[44] While there is agreement across generations that it is very important for employees to learn new skills, Millennials and Generation Z are overwhelmingly more likely than Baby Boomers to think that it is the job of employees to train themselves. Baby Boomers tend to think it is the employer's responsibility. Moreover, Millennials and Generation Z (74%) tend to have more colleagues working remotely for a significant portion of their time compared to the Baby Boomers (58%).^[153]

Job seekers ratio

  Cold job market

  Balanced job market

  Hot job market

According to the Bureau of Labor Statistics, the occupations with the fastest projected growth rate between 2018 and 2028 are solar cell and wind turbine technicians, healthcare and medical aides, cyber security experts, statisticians, speech-language pathologists, genetic counselors, mathematicians, operations research analysts, software engineers, forest fire inspectors and prevention specialists, post-secondary health instructors, and phlebotomists. Their projected growth rates are between 23% (medical assistants) and 63% (solar cell installers); their annual median pays range between roughly US$24,000 (personal care aides) to over US$108,000 (physician assistants).^[154] Occupations with the highest projected numbers of jobs added between 2018 and 2028 are healthcare and personal aides, nurses, restaurant workers (including cooks and waiters), software developers, janitors and cleaners, medical assistants, construction workers, freight laborers, marketing researchers and analysts, management analysts, landscapers and groundskeepers, financial managers, tractor and truck drivers, and medical secretaries. The total numbers of jobs added ranges from 881,000 (personal care aides) to 96,400 (medical secretaries). Annual median pays range from over US$24,000 (fast-food workers) to about US$128,000 (financial managers).^[155]

2019 data from the U.S. government reveals that there are over half a million vacant manufacturing jobs in the country, a record high, thanks to an increasing number of Baby Boomers entering retirement. However, in order to attract new workers to overcome this "Silver Tsunami," manufacturers need to debunk a number of misconceptions about their industries. For example, the American public tends to underestimate the salaries of manufacturing workers. Nevertheless, almost one in three members of Generation Z said a career in manufacturing was recommended to them, which is higher than 18% of the general public and 13% of Millennials, and over one quarter said they would consider a job in that sector. In addition, the number of people doubting the viability of American manufacturing has declined to 54% in 2019, compared to 70% in 2018, the L2L Manufacturing Index measured.^[46] After the Great Recession, the number of U.S. manufacturing jobs reached a minimum of 11.5 million in February 2010. It rose to 12.8 million in September 2019. It was 14 million in March 2007.^[156] As of 2019, manufacturing industries made up 12% of the U.S. economy, which is increasingly reliant on service industries, as is the case for other advanced economies around the world.^[157] Nevertheless, twenty-first-century manufacturing is increasingly sophisticated, using advanced robotics, 3D printing, cloud computing, among other modern technologies, and technologically savvy employees are precisely what employers need. Four-year university degrees are unnecessary; technical or vocational training, or perhaps apprenticeship would do.^[158] America's shortage of skilled tradespeople, such as plumbers—whose incomes are in six digits—continues in early 2021 despite the COVID-19 pandemic and despite rising salaries and potential employers offering to pay their recruits during training.^[159]

Due to declining interest in higher education and a tight labor market, in the early 2020s, young Americans could expect to be hired right after graduating high school.^[160] In May 2023, the unemployment rate of Americans aged 16 to 24 was 7.5%, the lowest in 70 years.^[161] Yet despite a strong labor market and falling inflation, economist Karen Dynan observed that young Americans tend to be pessimistic about their economic prospects, worrying about a possible recession, expensive housing, and the possibility of being laid off.^[162]

Pre-school and kindergarten

In 2018, the American Academy of Pediatrics released a policy statement summarizing progress on developmental and neurological research on unstructured time spent by children, colloquially 'play', and noting the importance of play time for social, cognitive, and language skills development. This is because to many educators and parents, play has come to be seen as outdated and irrelevant.^[179] In fact, between 1981 and 1997, time spent by children on unstructured activities dropped by 25% due to increased amounts of time spent on structured activities. Unstructured time tended to be spent on screens at the expense of active play.^[180] The statement encourages parents and children to spend more time on "playful learning," which reinforces the intrinsic motivation to learn and discover and strengthens the bond between children and their parents and other caregivers. It also helps children handle stress and prevents "toxic stress," something that hampers development. Dr. Michael Yogman, lead author of the statement, noted that play does not necessarily have to involve fancy toys; common household items would do as well. Moreover, parents reading to children also counts as play, because it encourages children to use their imaginations.^[179]

Primary

D'Nealian cursive script.

Although the Common Core standards eliminated the requirement that public elementary schools teach cursive writing in 2010, lawmakers from many states, including Illinois, Ohio, and Texas, have introduced legislation to teach it in theirs in 2019.^[181] Some studies point to the benefits of handwriting—print or cursive—for the development of cognitive and motor skills as well as memory and comprehension. For example, one 2012 neuroscience study suggests that handwriting "may facilitate reading acquisition in young children."^[182] Cursive writing has been used to help students with learning disabilities, such as dyslexia, a disorder that makes it difficult to interpret words, letters, and other symbols.^[183] Unfortunately, lawmakers often cite them out of context, conflating handwriting in general with cursive handwriting.^[181] In any case, some 80% of historical records and documents of the United States, such as the correspondence of Abraham Lincoln, was written by hand in cursive, and students today tend to be unable to read them.^[184] Indeed, historian and former Harvard University president Drew Gilpin Faust noted that the Generation Z never learned to read and write cursive.^[185] Historically, cursive writing was regarded as a mandatory, almost military, exercise. But today, it is thought of as an art form by those who pursue it, both adults and children.^[182]

The percentage of American fourth-graders proficient in reading declined during the late 2010s, according to the National Assessment of Educational Progress.^[186]

Secondary

While courses on home economics, also known as family and consumer sciences (FCS), were commonplace in the United States during the twentieth century, they were on the decline in the early twenty-first for a variety of reasons, ranging from a shortage of qualified teachers to funding cuts. This is despite attempts to revise them for life in the contemporary era. FCS courses in the past taught the basics of cooking and housework but now also teach nutrition, community gardening, composting, personal finance, among other topics; they are intended to fill in the gaps of knowledge that parents in the olden days taught their children but in many cases can no longer do because both parents are working. In 2012, there were only 3.5 million students enrolled in FCS courses in secondary schools, a drop of 38% from the previous decade.^[187]

A survey by the Pew Research Center found that one in three girls aged 13 to 17 felt excited every day or almost every day about something they learned at school. For boys of the same age group, this number is just above one in five.^[188] Since the early 2010s, a number of U.S. states have taken steps to strengthen teacher education. Ohio, Tennessee, and Texas had the top programs in 2014. Meanwhile, Rhode Island, which previously had the nation's lowest bar on who can train to become a school teacher, has been admitting education students with higher and higher average SAT, ACT, and GRE scores. The state aims to accept only those with standardized test scores in the top third of the national distribution by 2020, which would put it in the ranks of education superpowers such as Finland and Singapore. In Finland, studying to become a teacher is as tough and prestigious as studying to become a medical doctor or a lawyer.^[189] During the 2000s and 2010s, whereas the Asian polities (especially China, Hong Kong, South Korea, and Singapore) actively sought out gifted students and steered them towards competitive programs, Europe and the United States emphasized inclusion and focused on helping struggling students. Developmental cognitive psychologist David Geary observed that Western educators remained "resistant" to the possibility that even the most talented of schoolchildren needed encouragement and support. In addition, even though it is commonly believed that past a certain IQ benchmark (typically 120), practice becomes much more important than cognitive abilities in mastering new knowledge, recently published research papers based on longitudinal studies, such as the Study of Mathematically Precocious Youth (SMPY) and the Duke University Talent Identification Program, suggest otherwise.^[25] According to the 2018 National Assessment of Educational Progress, 73% of American eighth and twelfth graders had deficient writing skills.^[190] There have been numerous reports in the 2010s on how U.S. students were falling behind their international counterparts in the STEM subjects, especially those from (East) Asia.^[26] For example, American schoolchildren put up a mediocre performance on the OECD-sponsored Program for International Student Assessment (PISA), administered every three years to fifteen-year-old students around the world on reading comprehension, mathematics, and science, falling in the middle of the pack of some 71 countries and territories that participated in 2015.^[27] In fact, reading scores dropped for all ethnic groups except Asians in the late 2010s, according to the National Assessment of Educational Progress.^[186] This is a source of concern for some because academically gifted students in STEM can have an inordinately positive impact on the national economy. In addition, while American students are less focused on STEM, students from China and India are not only outperforming them but are also coming to the United States in large numbers for higher education.^[26]

Although passing a high school physics course is linked to graduating from college with a STEM degree,^[191] something that is increasingly popular among Generation Z,^[45] just under two-fifths of high school graduates did in 2013, according to the American Institute of Physics.^[191] With few high school students taking physics, even fewer will study the subject in college and be able to teach it, a vicious cycle. The shortage of high school physics teachers is even more acute than that of mathematics or chemistry teachers.^[191]

Many American public schools suffer from inadequate or dated facilities. Some schools even leak when it rains. It is 2017 report on American infrastructure, the American Society of Civil Engineers (ASCE) gave public schools a score of D+.^[192] In 2013, less than a third of American public schools have access to broadband Internet service, according to the non-profit EducationSuperHighway. By 2019, however, that number reached 99%. This has increased the frequency of digital learning.^[193]

Sex education has been reformed. While traditional lessons involving bananas and condoms remain common, newer approaches that emphasize financial responsibility and character development have been implemented. These reforms play a role in the significant drop in teenage birthrates.^{[194][note 6]}

By the mid-2010s, over four-fifths of American high school students graduate on time and over 70% enroll in college right after graduation. However, nationally, only one-quarter of American high school seniors are able to do grade-level math and only 37% are proficient in reading,^[195] yet about half graduate from high school as A students, prompting concerns of grade inflation.^[196] In addition, while 93% of middle school students said they want to attend college, only 26% go on to do so and graduate within six years. Critics argue that American high schools are not giving students they need for their future lives and careers. On top of the high costs of collegiate education, the vacancy of potentially millions of skilled jobs that do not require a university degree is making lawmakers reconsider their stance on tertiary education.^[195]

Post-secondary

Generation Z is revolutionizing the educational system in many aspects. Thanks in part to a rise in the popularity of entrepreneurship and advancements in technology, high schools and colleges across the globe are including entrepreneurship in their curriculum.^[197]

Generation Z is more likely to search for the information they need on the Internet rather than going through a book and are accustomed to learning by watching videos.^[85]

College preparation

Historical average SAT scores show a clear decline between 2005 and 2016 and after the 2016 re-scaling.

High school students bound for university in the United States often take standardized exams such as the SAT. Between 2005 and 2015, when the test was revised, there was a clear decline in test scores, despite various attempts at educational reforms. Improvements in elementary-school grades amounted to nothing in high school. Reasons for this include poverty, urban decay, low parental educational attainment, and weak linguistic skills. Direct score comparisons between different U.S. states and the District of Columbia is difficult, however, because the lower the participation, the higher the scores, and different states had different numbers of test takers. Cyndie Schmeiser of the College Board, which administers the SAT, told The Washington Post that between 2010 and 2015, only 42% of students scored at least 1550, considered the benchmark for college readiness.^[204] In 2016, a new grading scheme was introduced. While the old test had a maximum score of 2400 and had three sections, mathematics, reading, and writing, the new one has a maximum score of 1600 and only two sections, mathematics and "evidence-based reading and writing." Final scores were re-scaled, such that the combined mathematics and verbal score on the old SAT do not correspond to the total score from the new one. Thus, for example, a new 1400 corresponds to an old 1340. In general, new scores are inflated between 60 and 80 points. This does not mean the test has become easier or that the students have become better prepared, however.^[205] In general, scores are positively correlated with family income and privately educated students tend to do better. The College Board announced a partnership with the non-profit organization Khan Academy to offer free test-preparation materials to help level the playing field for students from low-income families.^[204]

As students' scores fell for all subjects, especially in mathematics,^[206] among students of all backgrounds,^[207][208] the entire cohort of college students in the 2022-23 academic year have lower average grades and mathematical standards.^[49]

Colleges and universities

See also: Higher education bubble in the United States

The Pew Research Center found that 59% of Generation Z aged 20 to 22 were enrolled in college in 2019, compared to 53% of Millennials in 2002. The number of young people attending university was 44% in 1986.^[45] Nevertheless, undergraduate enrollment has been in decline for some time.^[209] Due to population aging, the number of college-aged people in the United States will fall after 2025, making it easier for people born in the late 2000s and after to get admitted. Demand for the top 100 American institutions, however, will likely remain largely unchanged.^[210]

Overall, the 2010s have proven to be a turbulent period for higher education in the United States, as small private colleges from across the country face deep financial trouble due to higher tuition discounts in order to attract students at a time of expensive higher education costs, tougher regulation, and the fact that the college-aged population has declined.^[211] Institutions address these challenges by dropping programs with low student interest, including many in the liberal arts and the humanities, like gender studies and critical race theory,^[212] and creating majors for emerging fields, such as artificial intelligence,^[211] or professional programs, such as law enforcement,^[210] and investing in online learning programs.^[211] As of 2019, some 800 schools faced the prospects of either closure or consolidation with existing ones. Public colleges and university systems are also consolidating in order to cut costs. Meanwhile, the for-profit sector has been nose-diving due to increased regulatory oversight and poor outcomes.^[211] Economists Clayton Christensen and Michael Horn independently predicted in 2019 that large numbers of the over 4,000 colleges and universities in the U.S. will permanently close within 15 to 20 years.^[213][214] Rising administrative costs, sluggish middle-class wages, demographic decline (especially in the Northeast and Midwest), new forms of learning, stronger competition from better endowed universities, and higher demands of technical training undermine the financial viability of many schools.^[214][215] "It's going to be brutal across American higher education," Horn told CBS News.^[214] A 2019 analysis by Moody's Investor Services estimated that about 20% of all small private liberal arts colleges in the United States were in serious financial trouble.^[215]

Such were the trends before 2020, and the arrival of SARS-CoV-2 in the United States in 2020 merely accelerated the process.^[216] The novel pneumonia virus not only wrought havoc on the nation but also caused a severe economic downturn. Consequently, families chose to either delay or avoid sending their children to institutions of higher education altogether.^[217] Worse still, colleges and universities have become dependent on foreign students for revenue because they pay full tuition fees and the international restrictions imposed to alleviate the spread of the pandemic mean that this stream of revenue will shrink substantially. On top of that, many schools face lawsuits by students who believed they had received substandard online services in the wake of the pandemic.^[216] Numerous institutions, including elite ones, have suspended graduate programs in the humanities and liberal arts due to low student interest and dim employment prospects.^[218]

Historically, university students were more likely to be male than female. This trend continued into the very early twenty-first century, but by the late 2010s, the situation has reversed. Women are now more likely to enroll in university than men.^[219] By the end of the 2020–21 academic year, 59.5% of university students were women. Compared to five years ago, the number of students enrolled in American institutions of higher education has declined by about 1.5 million, with men being responsible for 71% of the decline. This growing sex gap has been growing for four decades in the United States in parallel with other countries of middle to high income.^[47][48] In addition, among those who attend college or university, women are more likely then men to graduate with a degree within six years. There is little support for initiatives to encourage and assist men to attend college due to identity politics, which paints men, especially white men, as a privileged group. The COVID-19 pandemic accelerated the trend of declining interest in higher education among young men.^[47] On the other hand, the number of women's colleges continues to fall, following a decades-long trend.^[220]

As Generation Z enters high school, and they start preparing for college, a primary concern is paying for a college education without acquiring debt. Students report working hard in high school in hopes of earning scholarships and the hope that parents will pay the college costs not covered by scholarships.^[221] As of 2019, the total college debt has exceeded $1.5 trillion, and two out of three college graduates are saddled with debt.^[45] The average borrower owes $37,000, up $10,000 from ten years before. A 2019 survey by TD Ameritrade found that over 30% of Generation Z (and 18% of Millennials) said they have considered taking a gap year between high school and college.^[222] In order to address the challenges of expensive tuition and student debt, many colleges have diversified their revenue, especially by changing enrollment, recruitment, and retention, and introduced further tuition discounts. Between the academic years 2007-8 and 2018–9, tuition discounts increased significantly. Almost nine in every ten first-time full-time freshmen received some kind of financial aid in the academic year 2017–8.^[223]

Students also report interest in Reserve Officers' Training Corps (ROTC) programs as a means of covering college costs.^[221] Indeed, college subsidies are one of the most attractive things about signing up for military service. Another enticement is signing bonuses, whose amounts vary according to specialty.^[224]

However, in 2010, quantitative historian Peter Turchin noted that the United States was overproducing university graduates—he termed this elite overproduction—in the 2000s and predicted, using historical trends, that this would be one of the causes of political instability in the 2020s, alongside income inequality, stagnating or declining real wages, growing public debt. According to Turchin, intensifying competition among graduates, whose numbers were larger than what the economy could absorb, leads to political polarization, social fragmentation, and even violence as many become disgruntled with their dim prospects despite having attained a high level of education. He warned that the turbulent 1960s and 1970s could return, as having a massive young population with university degrees was one of the key reasons for the instability of the past.^[225]

STEM and healthcare grew in popularity while the humanities and the liberal arts have declined due to market forces.^[212]

Members of Generation Z are anxious to pick majors that teach them marketable skills.^[45] According to the World Economic Forum (WEF), some 88% consider job preparation to be the point of college. 39% are aiming for a career in medicine or healthcare, 20% in the natural sciences, 18% in biology or biotechnology, and 17% in business.^[226] A 2018 Gallup poll on over 32,000 university students randomly selected from 43 schools from across the United States found that just over half (53%) of them thought their chosen major would lead to gainful employment. STEM students expressed the highest confidence (62%) while those in the liberal arts were the least confident (40%). Just over one in three thought they would learn the skills and knowledge needed to become successful in the workplace.^[227] Because jobs (that matched what one studied) were so difficult to find in the few years following the Great Recession, the value of getting a liberal arts degree and studying the humanities at university came into question, their ability to develop a well-rounded and broad-minded individual notwithstanding.^[228] While the number of students majoring in the humanities has fallen significantly, those in science, technology, engineering, and mathematics, or STEM, have risen sharply.^[45] Furthermore, those who majored in the humanities and the liberal arts in the 2010s were most likely to regret having done so, whereas those in STEM, especially computer science and engineering, were the least likely.^[229] Indeed, STEM workers tend to earn more than their non-STEM counterparts; the difference widens after the bachelor's degree. 54% of people in the life sciences have an advanced degree, making this group the most educated overall among STEM workers. While about half of STEM graduates work in non-STEM jobs, people with collegiate STEM training still tend to earn more, regardless of whether or not their job is STEM-related or not.^[230]

About a quarter of American university students failed to graduate within six years in the late 2010s and those who did faced diminishing wage premiums.^[231]

Ever since it was introduced in the 1960s, affirmative action has been a controversial topic in the United States.^[232][233] In late June 2023, the Supreme Court of the United States ruled against race-based admissions.^[234] Subsequently, schools faced pressure to end legacy admissions as well.^[235]

General

A 2020 study of data from 1999 to 2015 suggests that children living with married parents tended to have lower rates of early-life mortality than those living with unmarried or single parents and non-parents.^[236]

Physical

Data from the NCES showed that in the academic year 2018–19, 15% of students receiving special education under the Individuals with Disabilities Education Act was suffering from "other health impairments"—such as asthma, diabetes, epilepsy, heart problems, hemophilia, lead poisoning, leukemia, nephritis, rheumatic fever, sickle cell anemia, and tuberculosis.^[240]

Vision

Anatomical diagram of myopia or nearsightedness.

A 2015 study found that the frequency of nearsightedness has doubled in the United Kingdom within the last 50 years. Ophthalmologist Steve Schallhorn, chairman of the Optical Express International Medical Advisory Board, noted that research have pointed to a link between the regular use of handheld electronic devices and eyestrain. The American Optometric Association sounded the alarm on a similar vein.^[7] According to a spokeswoman, digital eyestrain, or computer vision syndrome, is "rampant, especially as we move toward smaller devices and the prominence of devices increase in our everyday lives." Symptoms include dry and irritated eyes, fatigue, eye strain, blurry vision, difficulty focusing, headaches. However, the syndrome does not cause vision loss or any other permanent damage. In order to alleviate or prevent eyestrain, the Vision Council recommends that people limit screen time, take frequent breaks, adjust screen brightness, change the background from bright colors to gray, increase text sizes, and blinking more often. Parents should not only limit their children's screen time but should also lead by example.^[8]

Mental

A survey conducted the Fall of 2018 by the American Psychological Association revealed that Generation Z had the weakest mental health of any living generation; some 91% of this demographic cohort reported physical or emotion symptoms associated with stress. Some 54% of workers under the age of 23 said they felt stressed within the last month, compared to 40% for Millennials. The national average was 34%. Experts have not reached a consensus on what might be the cause of this spike in mental health issues. Some suggest it is because of the current state of the world while others argue it is due to increased willingness to discuss such topics. Perhaps both are at play.^[143] There is a growing body of evidence that there is a direct link between having access to social media at a young age and weak mental health.^{[30][31][33][32]} Across the United States, university students are besieging the offices of health service workers seeking mental health support.^[143] Indeed, Generation Z is the most likely to report having mental health issues than any other living generations.^[12] According to The Economist, while teenagers from wealthier households are less likely to have behavioral problems, mental health is an issue that affects every teen regardless of family background. Moreover, the number of university students reporting mental health issues has been rising since the 1950s, if not earlier. Today, one in five American adults suffer from a mental condition, according to the National Institute of Mental Health.^[9]

General

In 2018, Gallup conducted a survey of almost 14,000 Americans from all 50 states and the District of Columbia aged 18 and over on their political sympathies. They found that overall, younger adults tended to lean liberal while older adults tilted conservative. (See chart.) More specifically, groups with strong conservative leanings included the elderly, residents of the Midwest and the South, and people with some or no college education. Groups with strong liberal leanings were adults with advanced degrees, whereas those with moderate liberal leanings included younger adults (18 to 29 and 30 to 49), women, and residents of the East. Gallup found little variations by income groups compared to the national average.^[245]

According to political scientists Roger Eatwell and Matthew Goodwin, early research suggests that more of the youngest of Americans elegible to vote in the late 2010s identified as conservatives than members of Generation X when they were teenagers during the 1980s, at 30%. Growing up during an era of significant economic hardship and rapid ethnic change, many feel anxious about the flow of immigrants into their country. As is the case with many European countries, empirical evidence poses real challenges to the popular argument that the surge of nationalism and populism is an ephemeral phenomenon due to 'angry white old men' who would inevitably be replaced by younger and more liberal voters; there is no guarantee that the West, in general, is on a one-way trip towards a liberal and progressive future.^[246]

As of 2023, many members of Generation Z remain open to new political ideas and as such could be captured by either major political parties of the United States. Many expect more substantive information on policies before casting their vote.^[247]

Because they spend so much time on social media networks, people below the age of 30 have little concern over online privacy and national security and many oppose restrictions or bans on popular platforms, such as TikTok.^[248] Moreover, for the Democratic Party, heavily dependent on the youth vote, allowing continued access to the platform and being present on it means ensuring continued support among this age group.^[249]

Elections

Despite the hype surrounding the political engagement and record turnout among young voters, their overall voting power has actually declined. In round terms, the share of voters between the ages of 18 and 24 will fall from 13% in 2000 to 12% in 2020 while that of voters aged 65 and over will rise from 18% to 23% during the same period, according to Richard Fry of the Pew Research Center.^{[note 9][112]} A consistent trend in the U.K., the U.S., and many other countries is that older people are more likely to vote than their younger countrymen, and they tend to vote for more right-leaning (or conservative) candidates.^{[250][251][112]} According to Sean Simpsons of Ipsos, people are more likely to vote when they have more at stake, such as children to raise, homes to maintain, and income taxes to pay.^[252] A survey conducted before the 2020 U.S. presidential election by Barnes and Nobles Education on 1,500 college students nationwide found that just one third of respondents believe who they vote for is "private information" and three quarters of them find it difficult to find unbiased news sources.^[38]

For the first wave of Generation Z, 2018 was the first midterm election in their adult lives, where they cast 4% of the votes.^[253] A Reuters-Ipsos survey of 16,000 registered voters aged 18 to 34 conducted in the first three months of 2018 showed that support for Democratic Party among such voters fell by nine percent between 2016 and 2018 and that an increasing number favored the Republican Party's approach to the economy. This is despite the fact that almost two-thirds of young voters disapproved of the performance of Republican President Donald J. Trump.^[254] Although American voters below the age of 30 helped Joe Biden win the 2020 U.S. Presidential election, their support for him fell quickly afterwards. By late 2021, only 29% of adults in this age group approved of his performance as President whereas 50% disapproved, a gap of 21 points, the largest of all age groups.^[255] In the 2022 midterm election, voters below the age of 30 were the only major age group supporting the Democratic Party, and their numbers were large enough to prevent a 'red wave'.^[256]

Trust in the institutions

In 2019, the Pew Research Center interviewed over 2,000 Americans aged 18 and over on their views of various components of the federal government. They found that 54% of the people between the ages of 18 and 29 wanted larger government compared to 43% who preferred smaller government and fewer services. Older people were more likely to pick the second option.^{[note 10][257]} 2018 polls conducted by the Pew Research Center found that 70% of Americans aged 13 to 17 wanted the government to play a more active role in solving their problems.^[40]

A 2022 poll by Pew showed that overall, medical experts, the military, and scientists were among the most trusted groups in the United States. But while a majority of Americans believed it was important for their country to remain a global leader in science, people aged 18 to 29 were somewhat less inclined to think so compared to older cohorts and were slightly more optimistic about the standing of U.S. science on the international stage.^[258]

Gun ownership

The March for Our Lives, a protest taking place in the aftermath of the Stoneman Douglas High School shooting in 2018 was described by various media outlets as being led by students and young people. Some even describe it as the political "awakening" of Generation Z or that these protesters were "the voice of a generation on gun control."^{[259][260][261][262]} While this massive protest was indeed organized by the survivors of the Parkland shooting, albeit with the assistance of well-resourced and older benefactors, the reality was a little more complicated.^[263] According to a field survey by The Washington Post interviewing every fifth person at the protest, only ten percent of the participants were 18 years of age or younger. Meanwhile, the adult participants of the protest had an average age of just under 49.^[263] Polls conducted by Gallup and the Pew Research Center found that support for stricter gun laws among people aged 18 to 29 and 18 to 36, respectively, is statistically no different from that of the general population. According to Gallup, 57% of Americans are in favor of stronger gun control legislation.^[264] In a 2017 poll, Pew found that among the age group 18 to 29, 27% personally owned a gun and 16% lived with a gun owner, for a total of 43% living in a household with at least one gun. Nationwide, a similar percentage of American adults lived in a household with a gun. (See chart.)^[265] According to the CDC, the leading causes of death in the United States in 2016 were cancer, heart disease, accidents, chronic lower respiratory diseases, stroke, Alzheimer's disease, diabetes, influenza and pneumonia, kidney diseases, and suicide.^[266]

Economics and the environment

Harvard University's Institute of Politics Youth Poll from 2019 found that support for single-payer universal healthcare and tuition-free free college dropped, down 8% to 47% and down 5% to 51%, respectively, if cost estimates were provided.^[267]

2018 surveys of teenagers 13 to 17 by the Pew Research Center revealed that 54% of Generation Z believed that climate change is real and is due to human activities while only 10% reject the scientific consensus on climate change.^[40]

According to a 2019 CBS News poll on 2,143 U.S. residents, 72% of Americans 18 to 44 years of age believed that it is a matter of personal responsibility to tackle climate change while 61% of older Americans did the same. In addition, 42% of American adults under 45 years old thought that the U.S. could realistically transition to 100% renewable energy by 2050 while 29% deemed it unrealistic and 29% were unsure. Those numbers for older Americans are 34%, 40%, and 25%, respectively. Differences in opinion might be due to education as younger Americans are more likely to have been taught about climate change in schools than their elders.^[268] As of 2019, only 17% of electricity in the U.S. is generated from renewable energy, of which, 7% is from hydroelectric dams, 6% from wind turbines, and 1% solar panels. There are no rivers for new dams. Meanwhile, nuclear power plants generate about 20%, but their number is declining as they are being deactivated but not replaced.^[269]

According to the Hispanic Heritage Foundation, about eight out of ten members of Generation Z identify as "fiscal conservatives."^[270] In 2018, the International Federation of Accountants released a report on a survey of 3,388 individuals aged 18 to 23 hailing from G20 countries, with a sample size of 150 to 300 per country. They found that members of Generation Z prefer a nationalist to a globalist approach to public policy by 51% to 32%, a margin of 19%. In the United States, 52% of Generation Z wanted their government to focus more on national problems, a 24% margin. Internationally, nationalism was strongest in China (by a 44% margin), India (30%), South Africa (37%), and Russia (32%), while support for globalism was strongest in France (20% margin) and Germany (3%). In general, for members of Generation Z, the top three priorities for public policy are the stability of the national economy, the quality of education, and the availability of jobs; the bottom issues, on the other hand, were addressing income and wealth inequality, making regulations smarter and more effective, and improving the effectiveness of international taxation. Moreover, healthcare is a top priority for Generation Z in Canada, France, Germany, and the United States.^[271]

A 2018 Gallup poll found that people aged 18 to 29 have a more favorable view of socialism than capitalism, 51% to 45%. Nationally, 56% of Americans prefer capitalism compared to 37% who favor socialism. Older Americans consistently prefer capitalism to socialism. Whether the current attitudes of Millennials and Generation Z on capitalism and socialism will persist or dissipate as they grow older remains to be seen.^[272]

Abortion, sexuality, and family values

In 2016, the Varkey Foundation and Populus conducted an international study examining the attitudes of 20,000 people aged 15 to 21 in twenty countries. They found that 66% of people aged 15 to 21 favored legal abortion. But there was significant variation among the countries surveyed. The United States stood at 63%, below France (84%), the United Kingdom (80%) but ahead of Brazil (45%), and Nigeria (24%).^[273] Gallup polls conducted in 2019 revealed that 62% of people aged 18 to 29—older members of Generation Z and younger Millennials—support giving women access to abortion while 33% opposed. In general, the older someone was, the less likely that they supported abortion. 56% of people aged 65 or over did not approve of abortion compared to 37% who did. (See chart to the right.) Gallup found in 2018 that nationwide, Americans are split on the issue of abortion, with equal numbers of people considering themselves "pro-life" or "pro-choice", 48%.^[274] In any case, many participants in the annual March for Life in Washington, D.C. in the early 2020s are members of Generation Z.^{[275][276][277][278]}

The same international survey also asked about people's viewpoints on moral questions regarding sex and gender. Overall 89% supported sexual equality, with the U.S. (90%) standing between Canada and China (both 94%) and Nigeria (68%). 74% favored recognizing transgender rights, but with large national differences, from an overwhelming majority of 83% in Canada to a bare majority of 57% in Nigeria. The U.S. was again somewhere in the middle at 75%. 63% approved of same-sex marriage. There were again huge variations among countries. 81% of young Germans and 80% of young Canadians agreed that same-sex couples should be allowed to marry, compared to only 33% of young Turks and 16% of young Nigerians who did. As before, 71% of Americans approved, putting the country somewhere in the middle.^[273]

A 2018 poll conducted by Harris on behalf of the LGBT advocacy group GLAAD found that despite being frequently described as the most tolerant segment of society, people aged 18 to 34—most Millennials and the oldest members of Generation Z—have become less accepting of LGBT individuals compared to previous years. In 2016, 63% of Americans in that age group said they felt comfortable interacting with members of the LGBT community; that number dropped to 53% in 2017 and then to 45% in 2018. On top of that, more people reported discomfort learning that a family member was LGBT (from 29% in 2017 to 36% in 2018), having a child learning LGBT history (30% to 39%), or having an LGBT doctor (27% to 34%). (See right.) Harris found that young women were driving this development; their overall comfort levels dived from 64% in 2017 to 52% in 2018. In general, the fall of comfort levels was the steepest among people aged 18 to 34 between 2016 and 2018. (Seniors aged 72 or above became more tolerant of LGBT doctors or having their (grand) children taking LGBT history lessons during the same period, albeit with a bump in discomfort levels in 2017.)^[279] Results from this Harris poll were released on the 50th anniversary of the riots that broke out in Stonewall Inn,^[279] New York City, in June 1969, thought to be the start of the LGBT rights movement.^[280] At that time, homosexuality was considered a mental illness or a crime in many U.S. states.^[280]

2018 surveys of teenagers 13 to 17 and adults aged 18 or over conducted by the Pew Research Center found that Generation Z has broadly similar views to the Millennials on various political and social issues. 67% were indifferent towards pre-nuptial cohabitation. 49% considered single motherhood to be neither a positive nor a negative for society. 62% saw increased ethnic or racial diversity as good for society. As did 48% for same-sex marriage, and 53% for interracial marriage. In most cases, Generation Z and the Millennials tended to hold different views from the Silent Generation, while the Baby Boomers and Generation X were in between. In the case of financial responsibility in a two-parent household, though, majorities from across the generations answered that it should be shared, with 58% for the Silent Generation, 73% for the Baby Boomers, 78% for Generation X, and 79% for both the Millennials and Generation Z. Across all the generations surveyed, at least 84% thought that both parents ought to be responsible for rearing children. About 13% of Generation Z thought that mothers should be the primary caretaker of children, with similar percentages for the other demographic cohorts. Very few thought that fathers should be the ones mainly responsible for taking care of children.^[40] Pew, however, noted that the views of this demographic cohort could change in the future as they age and due to new events. Even so, they could play a significant role in the shaping of the political landscape.^[281]

A 2023 poll by The Wall Street Journal and NORC at the University of Chicago found that about 23% of people adults below the age of 30 thought that having children was important, 9 percentage points below those aged 65 and above.^[282]

Immigration

In a 2016 survey conducted by the Varkey Foundation and Populus, the question of whether or not those 15 to 21 favored legal migration received mixed responses. Overall, 31% believed their governments should make it easier for immigrants to work and live legally in their countries while 23% said it should be more difficult, a margin of 8%. In the United States, that margin of support was 16%. (See chart above.)^[283][284] According to Gallup, Americans aged 18 to 34 are more likely to view immigration as a "good thing" than their elders.^[285]

Foreign policy

In 2019, Harvard University's Institute of Politics Youth Poll asked voters aged 18 to 29 – younger Millennials and the first wave of Generation Z – what they would like to be priorities for U.S. foreign policy. They found that the top issues for these voters were countering terrorism and protecting human rights (both 39%), and protecting the environment (34%). Preventing nuclear proliferation and defending U.S. allies were not as important to young American voters.^[267] The same poll also found that younger Americans are also more positive about international free trade agreements than their elders.^[286] Another poll conducted at around the same time by the Center for American Progress found that only 18% of Americans supported liberal internationalism, which has been part of U.S. foreign policy since the time of President Franklin D. Roosevelt, while young Americans were even less likely to support it, contributing to a return towards isolationism, a historical norm dating back to the Founding Fathers.^[287]

A 2023 poll by The Economist and YouGov showed that while people of all ages were generally quite hostile towards Russia, Americans aged 18 to 44 were markedly less likely to view China as an enemy. This might be because of lingering Cold War sentiments from older people.^[288] This is broadly consistent with another poll in the same year by the Pew Research Center.^[289]

General trends

Generation Z is generally more risk-averse in than previous generations. In 2013, 66% of teenagers (older members of Generation Z) had tried alcohol, down from 82% in 1991. Also, in 2013, 8% of teenagers never or rarely wear a seat belt when riding in a car with someone else, as opposed to 26% in 1991.^[294]

Research from the Annie E. Casey Foundation conducted in 2016 found Generation Z youth had lower teen pregnancy rates, less substance abuse, and higher on-time high school graduation rates compared with Millennials. The researchers compared teens from 2008 and 2014 and found a 40% drop in teen pregnancy, a 38% drop in drug and alcohol abuse, and a 28% drop in the percentage of teens who did not graduate on time from high school.^[295][19] Three-quarters of American twelfth-graders believed their peers disapproved of binge drinking.^[21] Indeed, members of Generation Z tend to be more worried about mental health issues and getting good grades than unplanned pregnancies or binge drinking.^[9]

Cigarette-smoking and substance abuse

The number of American teenagers who smoked cigarettes dropped to 5.8% in 2019 from 15.8% in 2011. Indeed, this decline can be traced back to the 1990s, and has been induced by government regulations and public opinion. For comparison, that rate for adults is 14% and falling. On the other hand, electronic cigarette smoking has risen dramatically, from 1.5% in 2011 to 27.5% in 2019 (see chart), leading the federal government to consider e-cigarette smoking an epidemic. Although e-cigarettes contain nicotine, an ingredient that makes tobacco addictive, it is generally considered less harmful than its carcinogenic traditional version, which is also linked to stroke and heart disease, among other deadly conditions. According to the Center for Disease Control and Prevention (CDC), nicotine consumption has deleterious effects on the development of the brain and can affect learning, memory, and mood among young people. As of 2019, there is no evidence linking the availability of electronic cigarettes to a decline in traditional smoking among youths. However, in an anti-vaping ad, the Food and Drugs Administration stated, "Teens who vape are more likely to start smoking cigarettes." Public opinion has turned against electronic cigarettes and various state and local governments are seeking to restrict is use, especially as kid-friendly flavors are on sale.^[22]

Bloomberg reported in 2019 that members of Generation Z were twice as likely as an average American to consume cannabis. About 1% of the number of legal marijuana consumers came this demographic cohort, and that number tripled in 2019. Generation Z is the first to be born into a time when the legalization of marijuana at the federal level is being seriously considered.^[20] As of 2019, cannabis is legal in 33 U.S. states as well as in Canada and Uruguay.^[296] Even though Generation Z may not think of cannabis as anything more than a controversial issue, there is mounting concern on its effects on human health.^[297] A survey of literature reveals that marijuana usage is linked to, among other things, impaired driving, higher risks of stroke testicular cancer, memory loss, and certain mental illnesses, such as psychosis. Pregnant women, teenagers, and people prone to mental illnesses are especially vulnerable. Compared to those who do not use cannabis or those who start after they reach 16 years, people who start before that age suffer from reduced cognitive functioning (including planning and decision-making skills), and higher levels of impulsivity.^[296] About one in ten marijuana users developed a substance use disorder, meaning they continue to use it even though it causes problems in their lives, and those who use it before the age of 18 are more likely to suffer from it.^[298] Marijuana use in the United States is three times above the global average, but in line with other Western democracies. Forty-four percent of American high-school seniors have tried the drug at least once, and the typical age of first-use is 16, similar to the typical age of first-use for alcohol but lower than the first-use age for other illicit drugs.^[299]

In a 2019 study, Jean Twenge and her collaborators examined surveys from the National Survey on Drug Use and Health of 200,000 adolescents aged 13 to 17 from 2005 to 2017 and 400,000 adults aged 18 and over from 2008 to 2017. They found that while there was a marked increase in the number of teenagers and young adults reporting mental illness, there was no corresponding development among those of 26 years and up.^[300]

Early sexual intercourse and adolescent pregnancy

U.S. teenage birth rate per 1,000 teenage girls by state in 2015 (CDC)

The birth rate (per 1,000) of American girls 15-19 has declined from 2016 to 2020

Historically, the birth rate of teenagers peaked in the late 1950s and early 1960s. However, at that time, most teenage parents were married.^[16] In the early twenty-first century, nine in ten births to the age group 15-19 are to unmarried mothers.^[16]

Social norms have changed; it is now not unusual for teenagers to delay or avoid sexual intercourse altogether. Younger teenagers are more likely to practice abstinence than their older counterparts.^[194] A report published by the Center for Disease Control and Prevention (CDC) in early 2018 found the number of high school students who have had sex fell from 47% in 2005 down to 41% in 2015, with the most dramatic drop taking place between 2013 and 2015.^[301] On top of that, among never-married teens who have had sex, overwhelming majorities reported they used contraception the first time they did it.^[16] There are a few reasons for this. First, Millennials and Generation Z are more focused on the consequences of sex than their predecessors were. Second, there has been growing concern over unwanted sexual advances, especially in the wake of the Me-too movement. Numerous individuals have lost their jobs or been expelled from school over allegations of sexual assault. Writing for The Spectator, Douglas Murray dubbed this the "sexual counter-revolution."^{[note 11]} Third, as a consequence of the precarious contemporary economy, young adults today are more likely to be living with their parents rather than on their own, with a romantic partner, or a spouse.^[301]

A 2016 analysis by the CDC discovered that teenage birthrates nosedived between 1991, when they reached a crisis point, and 2014, when they dropped by 60%, a record low. The collapse of birthrates among blacks and (non-white) Hispanics, down 50%, was largely responsible for this development. However, their birthrates remained, on average, twice as high as those of their white counterparts.^[194] The birth rates of teenage Asians and Pacific Islanders were even lower, about half that of whites.^[16] In a 2014 paper, economists Melissa S. Kearney and Phillip B. Levine, both fellows of the Brookings Institution, were able to show that popular TV programs depicting the reality of teenage parenthood, such as MTV's 16 and Pregnant and its Teen Mom sequels, have played a significant role in the reduction of teenage childbearing.^[302] While the CDC did not address the question of abortion, researchers from the Guttmacher Institute were able to show that the fall in teenage birthrates is likely not due to terminated pregnancies. The number of abortions remained the same or decreased in all U.S. states except for Vermont.^{[194][note 12]} This contradicts the historically negative correlation between birthrates and abortions. Modern youths also have better access to contraception than did their predecessors when they were at the same age. In addition to the daily birth control pill, injectable and implantable methods are available, and they last longer.^[194] A CDC analysis found that the rates of teens using a long-acting and reversible method of contraception, such as an intrauterine device (IUD), jumped from 0.4% in 2005 to 7.1% in 2013.^[16] The teen birthrate continues to fall in the late 2010s, down to 17.4 births per 1000 in 2018.^[17] In 2022, it fell to 13.5, the lowest on record.^[18]

Upbringing

By the time of Generation Z, the traditional nuclear family was already in retreat

An elementary school orchestra (2009)

In the United States, the Pew Research Center's analysis of data from the American Community Survey and the Decennial Census revealed that the number of children living outside of the traditional ideal of parents marrying young and staying together till death has risen precipitously between the mid-to-late 20th century and the early 21st century. In 2013, only 43% of children lived with married parents in their first marriage, down from 61% in 1980 and 73% in 1960. Meanwhile, the share of children living with a single parent was 34% in 2013, up from 19% in 1980 and 9% in 1960. The proportion of children not living with their parents barely changed, standing at 5% in 2013; most of them lived with their grandparents. 15% of American children lived with married parents at least one of whom remarried in 2013, with little change from previous decades.^[303]

In the early twenty-first century, American parents are less keen on seeing children upholding the same religious or political beliefs or following the same traditions. They are also less likely to say they would like their children to get married and have children. Rather, they emphasize ethical behavior, tolerance, generosity, and financial independence.^[304]

Parents from wealthier backgrounds are less likely to have children out of wedlock and more likely to stay married, with desirable outcomes for their children, including better social and cognitive development and educational attainment. By contrast, children born into the middle class or the lower class are less likely to have married parents than before.^[305] They also tend to have younger parents who did not intend to have them and more siblings.^[306] Upper middle-class and wealthy American couples living in the cities tend to have fewer children and to invest heavily in their children in the form of breastfeeding for at least a year, giving them premium healthcare plans, sending them to private schools, and letting them eat organic foods. Said parents also hire nannies and housekeepers to reduce the time they spend doing house chores so that they can more time on culturally and educationally enriching activities with their children.^{[307][308][309][306]} In fact, the amount of time parents spend with their children has gone up since the mid-1960s, especially among educated couples,^[310] even though mothers of the 2010s are more likely to participate in the work force than in the 1960s.^[311] These separate trends lead children onto divergent future prospects.^[306] Having the right family background facilities the development of human capital.^[305] An early start to the accumulation of cultural capital helps children stand out from the competition as they mature, making them more likely to be admitted to prestigious universities.^[312] Historian Tara Westover calls this the "great sorting of America's youth."^[312]

Time-spending habits and leisure

By analyzing data collected by the Bureau of Labor Statistics, the Pew Research Center found that Americans who were aged 15–17 in the years 2014–17 spent on average 16 more minutes doing homework and 22 more minutes asleep each day, compared to their predecessors one decade prior. However, other surveys suggest teens getting few hours of sleep each day. At the same time, they spent an average of 23 minutes less on paid jobs, and 16 minutes less on socializing each day, compared to their counterparts ten years ago. Meanwhile, the amount of time spent on sports, clothes shopping, and reading for pleasure have not changed.^[188] In general, Generation Z is less likely to engage in "fringe" behavior.^[270]

Two children playing chess at a summer camp (2015)

As is the case with previous generations, there were differences in how teenage boys and girls spent their free time. Boys generally spent more time on leisure activities, such as playing sports and on their electronic devices. Girls, on the other hand, spent more time on homework, housework, and activities related to appearance. Girls also spent more time on volunteering and on unpaid care work than boys. 35% of girls and 23% of boys said they felt pressured to look good.^[188]

Members of Generation Z tend to be lonelier than ever before.^[9] Despite the technological proficiency they possess, a clear majority, 72%, generally prefers person-to-person contact as opposed to online interaction.^[108][313]

In the early 2020s, chess became a popular pastime, even an obsession, for many schoolchildren in the United States, thanks to the influence of the Netflix miniseries The Queens Gambit (2020) and many online personalities, such as International Master Levy Rozman (Gotham Chess).^[314]

Fashions of courtship

Even though smartphone applications such as Tinder allow for easy hook-ups and one-night stands, Millennials and Generation Z are quite serious and cautious when it comes to long-term romantic relationships, according to Justin Garcia, who studies sex at the Kinsey Institute of Indiana University. This is in contrast to generations past, who married earlier and after shorter periods of courtship.^[315]

Data from the 2019 General Social Survey revealed that 51% of Americans aged 18 to 24 had no steady partner, higher than other cohorts. Moreover, this number has grown in recent years.^[316]

Sexual orientation and gender identity

In February 2021, Gallup reported that 15.9% of American adults in Generation Z (those born between 1997 and 2002) identified as LGBT. Of those adults, 11.5% were bisexual while 2% said they were lesbian, gay, or transgender. Overall, a greater share American adults in Generation Z identifies as LGBT than those in previous generational cohorts.^[317]

Use of ICT in general

• 
  A girl using a computer to complete an assignment (2010)
• 
  Schoolchildren making a video (2012)
• 
  Two boys playing a computer game at a public library (2018)

As access to the Internet became widely available in the 1990s, members of Generation Z have been exposed to an unprecedented amount of technology since birth. With modern electronic telecommunications technology becoming more compact and affordable, the popularity of smartphones in the United States has grown exponentially. In a 2015 article for the Journal of Individual Psychology, Anthony Turner characterizes Generation Z as having a 'digital bond to the Internet', and argues that it may help youth to escape from emotional and mental struggles they face offline.^[325]

According to the Pew Research Center, "nearly three-quarters of teens have or have access to a smartphone and 30% have a basic phone, while just 12% of teens 13 to 15 say they have no cell phone of any type."^[326] The fact that an increasing majority own a cell phone has become one of the defining traits of this generation. About one quarter of teens are almost constantly online^[326] and 80% feel distressed if separated from their electronic gadgets.^[108] Generation Z spends on average six hours each day on the Internet, much of it playing video games.^[138]

Digital literacy

Despite being labeled as 'digital natives', the 2018 International Computer and Information Literacy Study (ICILS), conducted on 42,000 eighth-graders (or equivalents) from 14 countries and educational systems, found that only two percent of these people were sufficiently proficient with information devices to justify that description, and only 19% could work independently with computers to gather information and to manage their work.^[35] ICILS assesses students on two main categories: Computer and Information Literacy (CIL), and Computational Thinking (CT). For CIL, there are four levels, one to four, with Level 4 being the highest. Although at least 80% students from most countries tested reached Level 1, only two percent on average reached Level 4. In the U.S., 90% reached Level 1, 66% Level 2, 25% Level 3, and 2% Level 4. CT is divided into four levels, the Upper, Middle, and Lower Regions. International averages for these were 18%, 50%, and 32%, respectively. U.S. results were 20%, 45%, and 35%, respectively. In general, female eighth-graders outperformed their male counterparts in CIL by an international average of 18 points but were narrowly outclassed by their male counterparts in CT. (Narrow gaps made estimates of averages have higher coefficients of variation.) In the United States, where the computer-based tests were administered by the National Center for Education Statistics,^[35] although eighth-graders scored above the international average on CIL, being behind only students from Denmark, Moscow, South Korea, and Finland, they were about average on CT. Among American eighth-graders, 72% said they searched for information on the Internet at least once a week or every school day, and 65% reported they were autodidactic information finders on the Internet.^[327]

As such, the role of Generation Z in the future "digital economy" remains uncertain as they still lack the skills they need to join the workforce.^[328] At least initially, they struggle with familiar office items, such as a printer or a scanner.^[329]

Use of social media networks

Adults aged 18 to 24 stand out in their usage of social media, with 88% being on at least one platform. YouTube in particular is the top platform, with 94% of users from that age group. These people are also split on how easy it is for them to quit a certain social media network; 51% say it is hard for them to give it up.^[330] Members of Generation Z are more likely to "follow" others on social media than "share" and use different types of social media for different purposes.^[331] Very few expressed concern about third parties being able to access their data as modern teenagers share more personal information more often compared to previous generations. Majorities have uploaded photographs of themselves, stated their hobbies or interests, given their school names, posted their locations, and revealed their relationship statuses.^[332] However, only 18% of Generation Z engaged in political conversations on social media networks.^[38]

Banning of TikTok on government devices by U.S. state or state government agency.

  Ban enacted by Republican official

  Ban enacted by Democratic official

  Ban enacted by government agency

  No ban

While teens may dislike certain aspects of Facebook, such as excessive sharing, they continue to use it because participation is important in terms of socializing with friends and peers.^[332] On the other hand, Twitter is gaining in popularity, with 24% of teens having a Twitter account in 2012 compared to 16% in 2011. Teens typically keep their Facebook accounts private and make their Twitter accounts public. This is partly because of the increasing number of adults on the former.^[332] Snapchat is also seen to have gained attraction in Generation Z because videos, pictures, and messages send much faster on it than in regular messaging. Speed and reliability are important factors in members of Generation Z choice of social networking platform. This need for quick communication is apparent in the popularity of apps like Vine^{[note 13]} and the prevalent use of emojis.^[294] By the early 2020s, TikTok has become one of the most popular social networks among teenagers and young adults,^[256] so much so that they are willing to ignore their own government' concerns over issues of user privacy and national security, as well as a possible nationwide ban.^[248]

A significant number of people from Generation Z have made their debut in social media before their exit from the womb, as they are the subject of their parents' social media posts. As they grow older, they do have opinions about pictures for videos of them being posted online. It is a tug-of-war between a child's privacy and a parent's pride or desire to share. While some parents do ask for their children's permission before posting, at least some of the time, others simply disregard what their children think.^[333] A 2010 report by cybersecurity firm AVG stated that 92% of American children under the age of two had a digital footprint and one in three had their information and photographs posted online within weeks after they were born.^[334] One of the reasons why children want greater control over their image online is because a college admissions officer or a prospective recruiter might look them up on the Internet.^[333] Indeed, a clear majority of employers check social media accounts during the hiring process. Over half of them decide against hiring a candidate because of what they see online; a similar number make the same decision because they could not find a prospective recruit on the Internet. As a result, members of Generation Z are careful to make themselves presentable to potential employers with their social media accounts. Not only do they take advantage of the various tools that allow them to control who sees what and are more cautious about what they post, they also try to cultivate a "personal brand" online.^[335] According to the Pew Research Center, 57% refrain from posting something if they think it might "reflect badly on them in the future."^[119] It is quite common for young people to have an alternate Instagram account, so much so that there is a name for it, "finstas," or "fake Instagram accounts."^[143]

There is growing evidence suggesting the negative impact of social media networks on mental health.^[33] A survey tracking over 5,000 Americans between 2013 and 2015 found that increased use of Facebook is linked to weakening mental health. In fact, a 2014 neuroscience experiment discovered that Facebook stimulates the brain in the same manner as gambling or substance abuse. Nevertheless, the ability to control impulsive desires of social media users was less impaired than that of gamblers or drug addicts. Hence, an obvious solution to this problem is to reduce screen time. Instagram users were the most likely to report unhappiness than those of any other social media platforms while FaceTime had the highest rate of happiness. Sean Parker, the founding president of Facebook, admitted that his company was "exploiting a vulnerability in human psychology."^{[336][note 14]} As online social networks grew, as did the amount of toxic contents coming mostly from young people.^[337] In response, legislation has been proposed or enacted at various levels of the U.S. government and some school boards to tackle the issue.^[34]

Online dating and romance

While technology has added new ways for people to communicate with a romantic interest or partner, some traditions survived. Only 6% of boys waited to be asked out compared to 47% of girls. 69% of boys asked a girl out in person, compared to 45% of girls, and 27% of boys did by text messaging, compared to 25% of girls. Social media networks proved useful in helping teenage lovers strengthen their ties; this was especially true for boys. On the other hand, although boys and girls liked to use the same means of communications, texting was by far the most popular method. Girls were much more likely than boys to text their lovers daily, 79% compared to 66%.^[338]

A press release by the social media company Tinder showed that the age group 18 to 24 became the majority of users on their platform in 2019. In the U.S. the company boasted 7.86 million users in the United States that year. The most popular topics of discussion were in the fields of entertainment (especially music, film, and television) and politics (especially the key words "climate change," "social justice," "the environment," and "gun control"). For comparison, Millennials were thrice more likely to mention their travels in their autobiographical notes. According to Tinder, this was because users were trying to find like-minded users. Tinder also noted that surge in the number of matches in June might be due to the end of the school year.^[339]

Organizations

• Gen-Z for Change

Related topics

• De Quervain syndrome and the thumb tribe

Related generations in other countries

• Post-90s Generation and Little Emperor Syndrome (China)
• Strawberry Generation (Taiwan)
• 9X Generation (Vietnam)

Broader related issues

• List of generations
• Generation gap
• Cusper