G Fuel
TypeDrink mix
ManufacturerGamma Labs
Country of origin United States
Introduced2012 (2012)
Websitegfuel.com

G Fuel (stylized in all uppercase as G FUEL), is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.

G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]

Overview

Green Apple and Coconut energy formula packs
A G Fuel Watermelon tub and G Fuel Blue Ice tub

A serving of G Fuel contains 140 to 150 mg of caffeine.[4][5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,[6][7][8] game studios,[9][10] video game media companies,[11] and musicians, to create custom, promotional flavors.[12]

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[13]

In June 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", after a company executive allegedly used a slur and made derogatory statements while on a team call.[14] G Fuel also banned users who mentioned the event from their Twitch live chat. Meanwhile, they have not made an official statement on the event.[15] Several content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[16]

References

  1. ↑ Stout, Hilary (May 19, 2015). "Selling the Young on 'Gaming Fuel'". The New York Times. Retrieved February 16, 2019.
  2. ↑ "G Fuel drinks big for gamers, but are they safe?". ABC7 New York. February 3, 2017. Retrieved March 31, 2019.
  3. ↑ "G Fuel: Best Gaming And Esports Energy Drink". G Fuel.
  4. ↑ "Caffeine in G-Fuel Energy Drink Mix". caffeineinformer.com. Retrieved February 17, 2019.
  5. ↑ "Energy drink makers target young gamers". health.heraldtribune.com. June 2, 2015. Retrieved February 17, 2019.
  6. ↑ "G Fuel partners with Spider-Man: No Way Home for a massive special edition series". Stack3D. November 16, 2021. Retrieved November 24, 2021.
  7. ↑ "G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections'". G Fuel.
  8. ↑ FUEL, G. "New G Fuel Fortune Blend Inspired by Sony Pictures' "Uncharted" Available for Pre-Order". www.prnewswire.com.
  9. ↑ "DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin"". MP1st. March 15, 2021. Retrieved March 17, 2021.
  10. ↑ "Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink". G Fuel. June 6, 2021.
  11. ↑ "G Fuel partners with Enthusiast Gaming amidst Titans turnover". Esportz Network. May 8, 2020. Retrieved May 22, 2020.
  12. ↑ "G Fuel and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink". BevNET.com. February 4, 2021. Retrieved March 17, 2021.
  13. ↑ "Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements". Archived from the original on June 10, 2020. Retrieved March 6, 2020.
  14. ↑ "GFuel fires staff hours after reporting higher-up's slurs to HR". GINX. June 17, 2022. Retrieved July 15, 2022.
  15. ↑ "G Fuel Causes Controversy Via Sudden Firings and Executive's Alleged Use of "Derogatory Terms"". gfinityesports.com. Retrieved July 15, 2022.
  16. ↑ Parker, Jason. "GFuel fires 7 employees for allegedly protesting against slur used during team call". sportskeeda.com. Retrieved July 15, 2022.
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