Furla
IndustryFashion
Founded1927 (1927) , Italy
FounderAldo Furlanetto
Headquarters
Bologna
,
Italy
Number of locations
457 stores
Key people
  • Giovanna Furlanetto, President of Fondazione Furla
  • Giorgio Presca, CEO
Products
Websitewww.furla.com

Furla is an Italian luxury brand that has been in the leather goods industry since 1927. The company produces luxury handbags and accessories.

History

Furla was founded in Bologna (Emilia-Romagna), Italy in 1927 by Aldo Furlanetto, selling ladies accessories via wholesale.[1]

In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children Carlo, Paolo, and Giovanna Furlanetto assisted with the business.[2]

In the same decade, Furla released the first collection of bags. At the beginning of the 1990s,[3] Furla started to open stores and branches around the world.

In 2007, Furla celebrated its 80th anniversary with the "Furla Talent Hub Project".[2]

In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents.[2]

In 2012, Furla opened its first flagship store in Bangkok, creating a new store concept.[3] In 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and recorded growth in Asia.

In 2015, Furla opened Palazzo Furla in Milan, Italy's fashion capital.[4] In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany; in the same year, Furla's sales more than doubled up to 513 million euros, and the company finalized the acquisition of the retail distribution network in China.[5]

In 2019, the company declared that it would only use faux fur in its collections.[6]

Distribution

Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations.

Furla Progetto Italia

In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in Tavarnelle Val di Pesa. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses.[7]

In February 2023, Furla announced a spring and summer line "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer Anfisa Letyago.[8]

References

  1. ↑ "Furla's owners consider selling a stake in the Italian accessories company". Retrieved 2023-03-09.
  2. 1 2 3 "Furla | History, Trivia, All About The Designer". bagbirdy.com. 2022-01-22. Retrieved 2023-08-07.
  3. 1 2 Zargani, Luisa (2017-02-23). "Furla at 90: A 'Cautiously Aggressive' Strategy Toward Consistent Growth". WWD. Retrieved 2023-08-07.
  4. ↑ "Notizie di fotografia". Il Nuovo Cimento. 1 (1): 241–242. December 1855. Bibcode:1855NCim....1..241.. doi:10.1007/bf02729162. ISSN 0029-6341. S2CID 182946760.
  5. ↑ Salibian, Sandra (2018-01-09). "Furla Acquires Effeuno Manufacturing Plant". WWD. Retrieved 2023-02-28.
  6. ↑ "Versace and Furla join designer labels ditching fur," Reuters, 15 March 2018.
  7. ↑ Fraser, Kristopher (2021-05-24). "Furla opens new production facility in Italy". FashionUnited. Retrieved 2023-02-28.
  8. ↑ "Furla Spring-Summer 2023 - "Italy by Furla" campaign | SENATUS Magazine". SENATUS. Retrieved 2023-02-28.
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