20th century

Former Fujifilm logo. The "Fuji" logo on the left was introduced in 1980, while the "Fujifilm" wordmark on the right was introduced in 1992. Both were replaced with the current logo in 2006.

Fuji Photo Film Co., Ltd. was established in 1934 as a subsidiary of Daicel with the aim of producing photographic films. Over the following 10 years, the company produced photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets. After the Second World War, Fuji Photo diversified, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials fields. In 1962, Fuji Photo and UK-based Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd. through a joint venture.

From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the 1980s, Fuji Photo expanded its production and other bases overseas, stepping up the pace of its business globalization. Meanwhile, Fuji Photo developed digital technologies for its photo-related, medical and printing businesses. As a result, it invented computed radiography (CR), which solved a number of issues of traditional radiography, resulting a decrease of radiation exposure to both technician and patient. Fujifilm's systems were marketed and sold under the FCR brand.^[12]

Like its rival Eastman Kodak which dominated in the US, Fuji Photo enjoyed a longtime near-monopoly on camera film in Japan. By becoming one of the title sponsors of the 1984 Los Angeles Olympics (an opportunity that Kodak passed on), offering cheaper camera film, and establishing a film factory in the US, Fuji gained considerable market share there, while Kodak had little success in penetrating Japan. In 1994 the vice president Juntarō Suzuki announced that the company would halt paying sōkaiya, a type of protection racket bribe, to Yakuza. In retaliation of this he was murdered in front of his home by them.^[13] In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce Act arguing that its poor performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The complaint was lodged by the US with the World Trade Organization. On January 30, 1998, the WTO announced a "sweeping rejection of Kodak's complaints" about the film market in Japan.^[14][15]

21st century

The new millennium witnessed the rapid spread of digital technology, and demand for photographic films plunged in line with the growing popularity of digital cameras. In response, Fuji Photo implemented management reforms aimed at drastic transformation of its business structures. Even as early as the 1980s, the company had foreseen the switch from film to digital, so "it developed a three-pronged strategy: to squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business lines." While both film manufacturers recognized this fundamental change, Fuji Photo adapted to this shift much more successfully^[14] than Eastman Kodak (which filed for bankruptcy in January 2012). Fuji Photo's diversification efforts also succeeded while Kodak's had failed; furthermore Kodak built up a large but barely profitable digital camera business that was undone quickly by smartphone cameras.^[14]

In March 2006, Noritsu and Fuji announced a strategic alliance for Noritsu to manufacture all of Fuji's photofinishing hardware, such as minilabs. Each company produces its own software for the minilabs.^[16]

On September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales.^[17]

On January 31, 2018, Fujifilm announced that it would acquire a 50.1% controlling stake in Xerox for US$6.1 billion, which will be amalgamated into its existing Fuji Xerox business.^[18][19][20] The deal was subsequently dropped after intervention by activist investors Carl Icahn and Darwin Deason.^[21] In late 2019, Fujifilm announced its acquisition of Xerox's 25% stake in the 57-year-old joint venture, Fuji Xerox.^[22]

In December 2019, Fujifilm acquired Hitachi's diagnostic imaging business for US$1.63 billion.^[3]

Amid the 2020 COVID-19 pandemic, one of Fujifilm Toyama Chemical drugs, i.e. favipiravir, an antiviral commercially named Avigan, is being considered as a possible treatment for the virus,^[8][23] after having been approved by China, Russia, and Indonesia authorities by June 2020.

In June 2020, Fujifilm announced a US$928 million investment to a Denmark-based biologics production facility, which it acquired from Biogen a year earlier for around US$890 million, to double the manufacturing capacity.^[24] A tape cartridge using strontium ferrite that could store up to 400TB was showcased by Fujifilm in the late same month.^[25]

Photographic film

• Fujifilm photographic films
• Motion picture film stock. (Discontinued 2013.)

• Fujichrome color reversal (slide) films.
  • Velvia: one of the most saturated and fine-grained slide films, valued by nature and landscape photographers.
  • Provia: a slide film giving more natural colors than Velvia
  • Astia: a fined grained, low contrast slide film often used for studio or portrait applications
  • Sensia: a low-contrast consumer slide film; the current emulsion is considered to be identical or near-identical to Astia in the professional line.^[33][34]
  • Fortia: slide film, featuring extremely vivid color rendering suitable for flower photography and other high-saturation applications (for Japanese market).

• Fujicolor color negative (print) films
  • Fujicolor Pro 160S, 160C, 400H, and 800Z (formerly NPS, NPC, NPH, and NPZ): professional films with different levels of contrast
  • Reala: the first film to use the fourth cyan-sensitive layer, currently sold under Superia Reala name
  • Superia: intended for snapshots
  • Press: Cut from the same emulsion stock as Superia, but cold stored and sold as a professional film.
• Fuji Neopan Professional black & white negative film. Neopan 400 and 1600 were designed to use the same developing times, and can be developed in the same tank/machine and developer combination simultaneously. ACROS and SS do not share this feature.
  • Neopan SS: ISO 100 film, most common and least expensive Neopan film
  • Neopan ACROS: ISO 100 film, finer grain than SS but usually more expensive
  • Neopan Presto: ISO 400 speed film
  • Neopan Super Presto: ISO 1600 for low-light shooting or fast action
• Instax instant film packs for Fujifilm's line of instant film cameras

Cameras and lenses

• Fujifilm GFX series cameras (medium format sensor)
• Fujifilm X series cameras (all current models APS-C; some past models featured a 2/3" sensor)
• The Fujifilm FinePix series of digital cameras including:
  • Nikon F-mount compatible digital SLRs like the FinePix S5 Pro
  • Compact cameras like the FinePix F-series and FinePix Z-Series, Fujifilm X100 and X100S
  • Waterproof and shockproof FinePix XP-Series digital cameras
• The Clear Shot series of 35mm compact cameras
• Instax series of instant camera
• Fotorama series of instant camera
• Various rangefinder cameras, and older Fujica film cameras
• Professional film cameras such as the GA645,^[35] GW670, GW690, GF670, GF670W and Fuji GX680 6x8cm medium format cameras
• Fujinon camera lenses and binoculars: including the most widely used television lenses in the world

Other

• Photographic paper
• Inkjet printer paper
• Magnetic media, including audiotape (also includes the Axia brand) until 2009, videotape, Magnetic tape data storage and floppy disks
• Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo Yuden; some by Philips
• Flash memory
• Fujifilm X-Trans series of CMOS image sensors.
• Photostimulable Phosphor Plate - X-ray film.
• Base material for LCD displays
• Recording Media
• Microfilm
• Minilab equipments, announced in 2006 a global alliance with Noritsu Koki, together holding a market share of more than 80% of the global market
• Digital X-Ray, digital mammography and computed radiography devices
• Synapse Radiology PACS
• Synapse Cardiovascular PACS
• Synapse RIS
• Ultrasound systems
• Endoscopy
• Specialty Chemicals
• Biologics contract manufacturing and development
• Biomaterials
• Regenerative medicine
• Cosmetics (ASTALIFT series, Nanolift series)

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  Fujifilm FinePix XP130 yellow camera
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  Fujifilm S5 Pro
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  Fujifilm IS Pro
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  Instant camera Fujifilm Instax SQUARE SQ10
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  Instant camera Fujifilm Instax 210
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  Fujifilm FinePix S5500
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  Fujifilm FinePix S700
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  Fujinon GF 32–64 mm F4 R LM WR lens
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  Fujifilm products in a film vending machine in Japan
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  Fujifilm Fujica STX-1N
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  Fujifilm GFX 50S
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  A Fujifilm television lens