Fenty Beauty LLC
FENTY BEAUTY
IndustryCosmetics
FoundedSeptember 8, 2017 (2017-09-08)
FounderRobyn Rihanna Fenty
Headquarters425 Market Street, 19th Floor,
San Francisco
,
California, United States
Area served
Worldwide
Key people
Rihanna (Founder, CEO, Owner),
Jahleel Weaver (Creative Director)
ProductsCosmetics
OwnerRobyn Rihanna Fenty (50%)
LVMH (50%)
Number of employees
200
ParentKendo Holdings
LVMH
Fenty Corp
Websitefentybeauty.com

Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

Background

In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music.[1] Fenty Beauty was among these new trademarks.[2]

Rihanna launched Fenty Beauty in 2017, when she was 29 years old.[3] Previously, she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand.[9] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division.[6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets.[6] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines.[6]

Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones.[11]

History

Launch

In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.

Fenty Beauty's first products went on sale on September 8, 2017.[12] The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores[13] until May 2019, where the line would also become available in the high street chemist Boots UK.[14] Currently, Fenty Beauty is available in 17 countries.[15][16][17]

2017–2018

Fenty Beauty products have drawn international praise for the range of shades offered,[18][19][20][21][22] particularly for the inclusion of darker shades for its Pro Filt'R foundation,[23] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections.[24][25] Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty,[26][27] Tarte's Shape Tape Foundation,[24] and Benefit's Hello Happy Foundation.[28]

Rihanna in a promotional campaign for Fenty in 2018

On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm.[29][30][31][32][33] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic".[34] Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black.[35]

On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday.[36] Taken from the line's popular Killawatt Freestyle Highlighter "Trophy Wife" (metallic gold),[37] "Dirty Thirty" was packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo.[38]

On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination.[39] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the vanilla-coconut scented pom pom was packed with rose gold glitter designed to fit all skin tones.[40] Shortly after the luminizer products were released, Fenty Beauty launched in Saudi Arabia.[41]

On October 4, 2018, Fenty Beauty launched their winter collection "ChillOwt",[42] which included a variety of winter-themed and cool-toned products. This collection included the Killawatt Foil Palette[43] (highlighter palette with seven metallic shades),[44] "Snow Daze" and "Snow Nights" (two lipstick sets), and sets of crayons for lip and eye and "Avalanche Powders" (loose pigmented powder).[42]

2019–2020

On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades.[45] Additionally, the Pro Filt’r Foundation added 10 new shades,[46] with the concealer and foundation shades corresponding with the same number. The Pro Filt’r Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.[47]

2022–Present

On February 17, 2022, Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products beginning March 6, 2022.[48]

On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, Ghana, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe on May 27, 2022.[49]

In August 2022, Madison Beer was announced as the latest ambassador of Fenty Beauty joining Madison Bailey, Kane Lim, and Nikita Kering.[50]

In 2023, Fenty Beauty provided experiences within Roblox, including user-creation of their own Fenty products. [51]

On October 1, 2023, Fenty Beauty began being sold at Ulta Beauty inside Target stores.[52]

Pricing

The initial products released by Fenty Beauty were seen as reasonably priced (compared to other prestige brands)[53][54] and accessible to a broad range of consumers,[55] following Rihanna's approach to her fragrance releases.

Marketing

Rihanna in a promotional video for Fenty Beauty in 2018

In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value,[56] ahead of other high-profile brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and, NYX.[3] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube.[57]

In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl.[58] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch".[59]

Rihanna performed at the 2023 Super Bowl Halftime Show where she featured Fenty Beauty to touch up her makeup.[60] The feature reportedly earned the brand $5.6 million within 12 hours. [61]

Diversity

As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color.[54] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot.[62] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oréal started ad campaigns aimed at women of color.[63]

Fenty Beauty has embraced makeup use across gender lines,[64] producing an ad in March 2018, called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand.[65][66] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490).[67] Time magazine described him as looking "luminous";[68] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level."[69] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.[69][70]

Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns.[66] In response, she invoked a desire to avoid tokenism and respect privacy, stating:

"...worked with many gifted trans women throughout the years. However, I don't go around doing trans castings! Just like I don't do straight non-trans women castings! I respect all women, and whether they're trans or not is none of my business! It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool!"[71]

Fenty Beauty did make a sponsored post on Instagram with transgender model Rose Montoya.[72] They later partnered with transgender model and social media influencer Emira D'Spain.[73]

Sales

Within one month of release, Fenty Beauty's sales were valued at $72 million,[74] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores.)[75] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes.[74] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%.[76]

According to Bernard Arnault, chairman and chief executive officer (CEO) of LVMH, Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018.[77] [78] Forbes reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue.[79] The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna.[80]

Awards

Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[81] alongside NASA's Martian spacecraft InSight,[82] Apple's iPhone X,[83] Nike's Pro Hijab,[84] and the Tesla Model 3.[85] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out.[63]

Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector.[34]

References

  1. ↑ "Rihanna trademarks her name for use on a clothing empire". The Independent. August 8, 2014. Archived from the original on February 19, 2018. Retrieved February 26, 2023.
  2. ↑ Sharkey, Linda (August 8, 2014). "Rihanna trademarks her name for use on a clothing empire". The Independent. Archived from the original on February 19, 2018. Retrieved April 17, 2018.
  3. 1 2 Gray, Yasmine (November 22, 2017). "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017". Billboard. Archived from the original on March 3, 2018. Retrieved March 26, 2018.
  4. ↑ Conti, Samantha; Naughton, Julie (February 20, 2013). "MAC Joins Forces With Rihanna". Women's Wear Daily. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  5. ↑ Univer, Eden. "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves". Teen Vogue. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  6. 1 2 3 4 Born, Pete (April 14, 2016). "LVMH Signs Rihanna to Create a Makeup Brand". Women's Wear Daily. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  7. ↑ "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image". The Guardian. June 4, 2014. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  8. ↑ Bayley, Leanne (November 13, 2014). "Rihanna unveils her first ever men's scent: Rogue Man". Glamour UK. Archived from the original on April 5, 2019. Retrieved March 26, 2018.
  9. ↑ Friedman, Vanessa (September 6, 2017). "Is It New York Fashion Week? Or Is It Rihanna Inc.?". The New York Times. ISSN 0362-4331. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  10. ↑ "Home". Kendo. Archived from the original on March 15, 2018. Retrieved March 14, 2018.
  11. ↑ "Fenty Beauty by Rihanna – About". Fenty Beauty. Archived from the original on April 16, 2018. Retrieved April 19, 2018.
  12. ↑ Bach, Natasha (September 8, 2017). "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire". Fortune. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  13. ↑ Scott, Ellen (December 21, 2017). "Where to buy Rihanna's Fenty Beauty in time for Christmas". Metro. UK. Archived from the original on March 26, 2018. Retrieved March 26, 2018.
  14. ↑ "Rihanna confirms Fenty Beauty products are heading to a Boots stores near you". Daily Mirror. May 3, 2019. Archived from the original on May 4, 2019. Retrieved May 4, 2019.
  15. ↑ Loeb, Walter. "Sephora: Department Stores Cannot Stop Its Global Growth". Forbes. Archived from the original on April 17, 2018. Retrieved April 17, 2018.
  16. ↑ "International Websites | Sephora". Sephora. Archived from the original on April 17, 2018. Retrieved April 17, 2018.
  17. ↑ Rihanna, Fenty Beauty by. "Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries". www.prnewswire.com (Press release). Archived from the original on May 15, 2022. Retrieved May 15, 2022.
  18. ↑ Turner, Krissy (September 15, 2017). "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think". The Telegraph. ISSN 0307-1235. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  19. ↑ Moreau, Camille (September 6, 2017). "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité?" ["Why there's unanimity for Rihanna's makeup line Fenty Beauty"]. L'Express (in French). Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  20. ↑ Toussay, Jade (September 8, 2017). "La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations" ["Rihanna's cosmetics line hailed for having thought of all skin tones"]. Le Huffington Post (in French). Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  21. ↑ Thévenot, Juliette (September 21, 2017). "Fenty Beauty : voici pourquoi la marque de Rihanna cartonne" ["Fenty Beauty: here's why Rihanna's line is a hit"]. Le Nouvel Observateur (in French). Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  22. ↑ Barretto, Jennifer (September 6, 2017). "The Beauty Beat: Fenty Beauty is almost here". Gulf News. Archived from the original on April 18, 2018. Retrieved April 17, 2018.
  23. ↑ Blaec, Jagger (September 19, 2017). "Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For". BET.com. Archived from the original on March 31, 2018. Retrieved March 30, 2018.
  24. 1 2 Cruel, Jessica (March 21, 2018). "'Nude' Is No Longer One Shade Fits All". Glamour. Archived from the original on March 25, 2018. Retrieved March 25, 2018.
  25. ↑ "Fenty Beauty by Rihanna llega a España" [Fenty Beauty by Rihanna arrives in Spain]. Elle (Es) (in European Spanish). September 8, 2017. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  26. ↑ Stiegman, Kelsey (March 19, 2018). "Kim Kardashian is being dragged online for her new concealer shade range". Cosmopolitan. Archived from the original on March 25, 2018. Retrieved March 25, 2018.
  27. ↑ "Look Familiar? Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign". BET.com. March 14, 2018. Archived from the original on March 25, 2018. Retrieved March 25, 2018.
  28. ↑ Capon, Laura (March 23, 2018). "Benefit is launching a new 'Hello Happy' foundation". Cosmopolitan. Archived from the original on March 24, 2018. Retrieved March 25, 2018.
  29. ↑ Avila Uribe, Lourdes (November 9, 2017). "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection". HelloGiggles. Archived from the original on March 26, 2018. Retrieved March 25, 2018.
  30. ↑ Brucculieri, Julia (March 13, 2018). "13 Women-Run Beauty Brands You Need To Know About". HuffPost. Archived from the original on March 25, 2018. Retrieved March 25, 2018.
  31. ↑ Tarlayan, Gina (March 2, 2018). "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ?" ["Why everyone's a fan of Fenty Beauty's Stunna Lip Paint"]. Cosmopolitan.fr (in French). Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  32. ↑ Fasanella, Kaleigh (November 9, 2017). "Fenty Beauty Just Revealed Its New Stunna Lip Paint and We're SHOOK". Allure. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  33. ↑ Schallon, Lindsay (November 22, 2017). "We Tried Fenty Beauty's Universal Red Lipstick on 7 Different Women". Glamour. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  34. 1 2 Miranda, Leticia (December 22, 2017). "Here's Why Rihanna Is The Perfect Person To Sell You Red Lipstick". BuzzFeed. Archived from the original on February 21, 2018. Retrieved March 28, 2018.
  35. ↑ "We Tried Fenty Beauty's New Black Lipstick and It's Perfect for Halloween". Allure. September 21, 2018. Archived from the original on December 14, 2018. Retrieved December 14, 2018.
  36. ↑ News Desk (February 27, 2018). "Fenty Beauty launches limited edition product for Rihanna's birthday". The Jakarta Post. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  37. ↑ Fields, Jackie (March 23, 2018). "How It's Done: Rihanna's Glimmering Gold Highlighter". People. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  38. ↑ Weiner, Zoë (February 21, 2018). "Fenty Beauty Wished Rihanna a Happy Birthday With a New Product For You". Teen Vogue. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  39. ↑ Shunatona, Brooke (March 27, 2018). "Rihanna Rubbing Her New Body Lava on Her Shoulder Is the Hottest Thing You'll See All Day". Cosmopolitan. Archived from the original on March 29, 2018. Retrieved March 28, 2018.
  40. ↑ Borovic, Kali. "The Price Point of Rihanna's Newest Fenty Launch Has The Internet Torn". Bustle. Archived from the original on March 30, 2018. Retrieved March 29, 2018.
  41. ↑ Augustin, Camille (April 7, 2018). "Rihanna's Fenty Beauty To Make Monetary Waves in Saudi Arabia". Vibe. Archived from the original on April 18, 2018. Retrieved April 17, 2018.
  42. 1 2 "Fenty Beauty's Chill Owt Holiday Collection Is Finally Available". Allure. October 5, 2018. Archived from the original on December 15, 2018. Retrieved December 14, 2018.
  43. ↑ Penrose, Nerisha (October 3, 2018). "Here's the First Look at Fenty Beauty's #CHILLOWT Holiday Collection". ELLE. Archived from the original on January 3, 2019. Retrieved January 3, 2019.
  44. ↑ James, Danielle (October 17, 2018). "Rihanna Shows Us How To Use Her New Holiday Collection". MadameNoire. Archived from the original on January 4, 2019. Retrieved January 3, 2019.
  45. ↑ Metzger, Chloe (January 2, 2019). "OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades". Cosmopolitan. Archived from the original on January 9, 2019. Retrieved January 9, 2019.
  46. ↑ "Fenty Is Expanding The Pro Filt'r Foundation Range – Here Are All 10 New Shades". Revelist.com. Archived from the original on January 10, 2019. Retrieved January 9, 2019.
  47. ↑ Gerard, Bella (January 2, 2019). "($200.00 per ounce)". Elite Daily. Archived from the original on January 9, 2019. Retrieved January 9, 2019.
  48. ↑ Aniftos, Rania (February 17, 2022). "Rihanna Is 'Bout to Be in My Ulta Bag' As Fenty Beauty Hits the Shelves at Beauty Retailer". Billboard. Archived from the original on February 17, 2022. Retrieved February 17, 2022.
  49. ↑ "Fenty Beauty And Fenty Skin Are Dropping In Africa". news.yahoo.com. May 10, 2022. Archived from the original on May 10, 2022. Retrieved May 10, 2022.
  50. ↑ C, Widjojo (August 29, 2022). "Madison Beer Tapped as Fenty Beauty Ambassador". WWD. Archived from the original on November 3, 2023. Retrieved December 23, 2022.
  51. ↑ "Fenty Beauty makes its Roblox debut". Glossy. June 27, 2023. Retrieved November 28, 2023.
  52. ↑ Pile, Tatiana (September 28, 2023). "Fenty Beauty is coming to Ulta Beauty at Target". Glossy. Retrieved November 28, 2023.
  53. ↑ Goldstein, Jessica M. (September 14, 2017). "Rihanna is marketing her makeup to everyone – and it's paying off". ThinkProgress. Archived from the original on March 30, 2018. Retrieved March 30, 2018.
  54. 1 2 Morris, Khalah (December 26, 2017). "How Fenty Beauty Is Leading the Inclusion Conversation for Black Women". OkayAfrica. Archived from the original on March 30, 2018. Retrieved March 30, 2018.
  55. ↑ Brown, Nikki (September 8, 2017). "7 Key Products You Need From Rihanna's Fenty Beauty Line". Essence. Archived from the original on March 30, 2018. Retrieved March 30, 2018.
  56. ↑ Ilchi, Layla (October 24, 2017). "Fenty Beauty Earns Third Spot in Earned Media Value". Women's Wear Daily. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  57. ↑ Thompson, Sonia (November 22, 2017). "Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business". Inc.com. Archived from the original on February 17, 2018. Retrieved March 27, 2018.
  58. ↑ Moscrop, Jade (February 6, 2018). "All 90s kids will relate to the hilarious Fenty Beauty Super Bowl advert taking the internet by storm". Glamour UK. Archived from the original on April 7, 2018. Retrieved March 28, 2018.
  59. ↑ Kalu, Comfort Nnana (February 3, 2018). "Rihanna Releases New Fenty Beauty Super Bowl Ad With Some Controversy". The Source. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  60. ↑ "Les secrets de... Fenty Beauty by Rihanna, la marque qui cartonne plus que jamais depuis le Super Bowl". Yahoo Style. February 14, 2023. Archived from the original on May 19, 2023. Retrieved May 19, 2023.
  61. ↑ Santoreneos, Anastasia (February 14, 2023). "Rihanna's US$6 million payday from 3 second act". Forbes Australia. Archived from the original on April 11, 2023. Retrieved April 11, 2023.
  62. ↑ Simmons, Shea (September 1, 2017). "Who Are The Models in the Fenty Beauty Video? The Internet Is Obsessed with the Campaign's Diverse Stars". Bustle. Archived from the original on August 4, 2018. Retrieved March 28, 2018.
  63. 1 2 Lang, Cady (November 16, 2017). "The 25 Best Inventions of 2017". Time. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  64. ↑ Thomas, R. Eric (March 15, 2018). "I Was a Male Makeup Virgin Until Rihanna Came into My Life". ELLE. Archived from the original on March 25, 2018. Retrieved March 24, 2018.
  65. ↑ Sunnucks, Jack (March 16, 2018). "@blameitonkway talks about his insane fenty commercial". i-D. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  66. 1 2 Muller, Marissa G. (March 15, 2018). "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick". W Magazine. Archived from the original on March 25, 2018. Retrieved March 28, 2018.
  67. ↑ Minton, Melissa (March 6, 2018). "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet". Teen Vogue. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  68. ↑ Lang, Cady (March 7, 2018). "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet". Time. Archived from the original on April 11, 2018. Retrieved March 28, 2018.
  69. 1 2 Ekall, Patricia (March 7, 2018). "'Black Panther' Star Daniel Kaluuya Wore Fenty Beauty Foundation to the Oscars". HuffPost. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  70. ↑ Gonzales, Erica (March 7, 2018). "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook". Harper's Bazaar. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  71. ↑ Muller, Marissa G. (November 30, 2017). "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool'". W Magazine. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  72. ↑ "Social Media Sponsorships". Archived from the original on January 5, 2023. Retrieved January 5, 2023.
  73. ↑ "Emira D'Spain Is The First Black Transgender Victoria's Secret Model". February 4, 2022. Archived from the original on June 11, 2023. Retrieved May 19, 2023.
  74. 1 2 Brinkhurst-Cuff, Charlie (December 25, 2017). "Why 2017 was the year of the beauty mogul". The Guardian. Archived from the original on March 26, 2018. Retrieved March 27, 2018.
  75. ↑ Mackenzie, Macaela (September 12, 2017). "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit". Allure. Archived from the original on March 28, 2018. Retrieved March 27, 2018.
  76. ↑ "Sephora Is Bringing Shade to the Make-Up Industry". Fast Company. March 6, 2018. Archived from the original on March 28, 2018. Retrieved March 28, 2018.
  77. ↑ "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018". Snobette. February 1, 2019. Archived from the original on February 2, 2019. Retrieved February 1, 2019.
  78. ↑ "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales". Snobette. February 1, 2019. Archived from the original on April 28, 2019. Retrieved February 1, 2019.
  79. ↑ Robehmed, Natalie (June 4, 2019). "How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician". Forbes. Archived from the original on June 4, 2019. Retrieved June 4, 2019.
  80. ↑ Berg, Madeline. "Fenty's Fortune: Rihanna Is Now Officially A Billionaire". Forbes. Archived from the original on August 4, 2021. Retrieved August 25, 2021.
  81. ↑ Mandell, Janna (November 20, 2017). "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017". Forbes. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  82. ↑ Hellyer, Isabelle (November 20, 2017). "fenty beauty named one of TIME's best inventions of 2017". i-D. Vice. Archived from the original on March 28, 2018. Retrieved March 27, 2018.
  83. ↑ Demopoulos, Alaina (December 7, 2017). "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017". POPSUGAR Beauty. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  84. ↑ Dirshe, Siraad (November 17, 2017). "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017". Essence. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
  85. ↑ Darville, Jordan (November 16, 2017). "Rihanna's Fenty Beauty is one of Time's best inventions of 2017". The Fader. Archived from the original on March 27, 2018. Retrieved March 26, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.