Faith Baldwin Romance Theatre (also known as Faith Baldwin's Theatre of Romance) is a 1951 half-hour dramatic American television anthology series hosted by writer Faith Baldwin.[1] Initially, the show was on weekly but starting with episode 1.4, it was shown every other week. Twenty-two episodes were produced by and aired on the American Broadcasting Company in 1951. The show aired from January 20 to October 20, 1951.[2]

The program was sponsored by Maidenform. The trade publication Billboard reported that although ratings were good, the Weintraub agency and three of its clients decided to end "their attempt to program marginal time on Saturday morning" on ABC by canceling this program and two others.[3]

Walter Abel and Sylvia Field starred in the premiere episode, "To My Beloved Wife".[4] Other guest stars included Luise Rainer, Colleen Gray, Nina Foch, Jeffrey Lynn, Constance Bennett, John Carradine, and Joseph Schildkraut.

Other episodes included "The Sleeping Beauty", starring Ilona Massey, on October 6, 1951.[5]

References

  1. ↑ Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 322. ISBN 978-0-7864-6477-7.
  2. ↑ Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 150. ISBN 978-0823083152. Retrieved 22 March 2020.
  3. ↑ "Sponsors Give Up on ABC-TV Sat. AM Time" (PDF). Billboard. September 22, 1951. p. 5. Retrieved March 21, 2022.
  4. ↑ Gould, Jack (January 22, 1951). "Radio and TV in Review: Faith Baldwin Program Makes Debut on A.B.C.-- Cary Grant Plays Mr. Blandings on Air Mr. Blandings on the Air". The New York Times. p. 23. Retrieved January 16, 2023.
  5. ↑ "TV Drama". TV Digest. October 6, 1951. p. 6. Retrieved October 6, 2023.
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