Eukanuba
Product typePet food
Owner
Introduced1969 (1969)
MarketsWorldwide
Previous ownersProcter & Gamble
(1999–2014)
Websiteeukanuba.com
eukanuba.eu

Eukanuba (/ˌjuːkəˈnuːbə/ EW-kə-NOO-bə)[1] is the brand name of dog food and cat food owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different types for dogs and 13 formulas for cats.[2]

Procter & Gamble announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash. P&G said the deal would allow it to lose a slow performer and generate cash to grow core businesses.[3] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc also exercised options to acquire P&G’s pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[4][5] P&G sold its European pet care business to Spectrum Brands in December 2014.[6]

History

In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba", a term originated by jazz era personality Hoagy Carmichael, meaning "the tops" or "something supreme".[1][7]

Manufacturing

Leipsic manufacturing plant

When the Eukanuba manufacturing plant at Leipsic, Ohio was owned by P&G, it was P&G's largest dog food plant.[8] Metal detectors are used to detect foreign objects that may have fallen in. Bags are marked by numbers to indicate the day and the hour the food was made by using the DD/MM/YYYY format, so that the bags can be traced in case of a recall.[8]

The ingredients in Eukanuba products contain both animal and animal by-products, which are the non-rendered lungs, spleen, kidneys, brain, livers, blood, bone, partially de-fatted low temperature fatty tissue, and stomachs and intestines freed of their contents. By-products do not include hair, horns, teeth and hoofs.[9] Most of the ingredients come from the United States, but a limited amount of nutritional supplements are imported from countries such as China.[10]

Sponsorships

Eukanuba was the primary sponsor of the AKC/Eukanuba National Championship through December 2015.[11][12]

In 2008, the show began hosting the Eukanuba World Challenge.[13][14]

Eukanuba is also a sponsor of the Teva Mountain Games.[15]

Eukanuba is the title sponsor for the Eukanuba Stage Stop Race in Jackson, Wyoming announced in July, 2015; formerly the International Pedigree Stage Stop Sled Dog Race.

The AKC National Championship sponsorship was officially converted in December 2016 to sponsorship by Eukanuba's new sister company, Royal Canin. The show was renamed "AKC National Championship presented by Royal Canin." The initial Royal Canin presence included Jerry O'Connell as a celebrity commentator, and a grand prize of $50,000 for the winning dog. The winner of the initial AKC/Royal Canin partnership event was from the Puli dog breed, nicknamed "Preston."[16] [17]

References

  1. 1 2 "Eukanuba History - Benefits". Eukanuba. Archived from the original on 2014-03-29.
  2. ↑ ""Eukanuba Products". National Pet Pharmacy". Archived from the original on 2011-08-24. Retrieved 2011-07-25.
  3. ↑ Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Retrieved March 5, 2016.
  4. ↑ "P&G sells Iams, others for $2.9B". The Enquirer. Retrieved 2020-06-10.
  5. ↑ "Mars Closes Acquisition Of Procter & Gamble's Pet Food Business In Major Markets". RTTNews. Retrieved 2020-06-10.
  6. ↑ "Spectrum Brands Holdings Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.
  7. ↑ "Eukanuba History". Eukanuba. Archived from the original on 2010-06-11. Retrieved 2023-02-27.
  8. 1 2 "Behind the Paw: The Leipsic Manufacturing Plant". dogknobit.com.
  9. ↑ ""What is in Pet Food?". AAFCO".
  10. ↑ ""FAQ Answer". EukanubaFAQ".
  11. ↑ "Yahoo!". www.pawnation.com.
  12. ↑ ""AKC/Eukanuba National Championship". Huron Valley Travel". Archived from the original on 2011-08-29. Retrieved 2011-07-25.
  13. ↑ "Articles - Morris Animal Foundation". www.morrisanimalfoundation.org.
  14. ↑ ""Eukanuba World Challenge". KTLA".
  15. ↑ ""Eukanuba and Teva Mountain Games Sponsorship". Teva Mountain Games". Archived from the original on 2011-09-03. Retrieved 2011-07-25.
  16. ↑ "Page Not Found - Royal Canin". www.royalcanin.com. Archived from the original on 2019-06-03. Retrieved 2019-06-03. {{cite web}}: Cite uses generic title (help)
  17. ↑ "Puppy Hamper". puppyhamper.com. Retrieved 2021-04-05.
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