Endukante... Premanta!
Theatrical release poster
Directed byA. Karunakaran
Written byA. Karunakaran
Produced bySravanthi Ravi Kishore
Starring
CinematographyI. Andrew
Edited byKotagiri Venkateswara Rao
Music byG. V. Prakash Kumar
Production
company
Release date
  • 8 June 2012 (2012-06-08)[1]
Running time
155 minutes
CountryIndia
LanguageTelugu
Budget₹260 million[2]

Endukante... Premanta! (transl. Because...it's love!) is a 2012 Indian Telugu-language fantasy romantic comedy film written and directed by A. Karunakaran. Produced by Sravanthi Ravi Kishore, the film stars Ram Pothineni and Tamannaah Bhatia.[3] It features music scored by G. V. Prakash Kumar and dialogues by Kona Venkat.[4] The film is released theatrically on 8 June 2012.

The film deals with love between two souls across two different eras. Both Ram and Tamannaah play dual roles in the film, with each of those pairs of roles set in 1980 and 2012 respectively.[5] This film's plot is inspired by the American film Just like Heaven (2005).[6] Endukante... Premanta! was simultaneously shot in Tamil as Yen Endral Kadhal Enben! (transl. Because …I'II say it's love!) but the Tamil version never saw a theatrical release.[7][8]

Plot

In Vizag, 1980 : Krishna is in love with Srinidhi, and has been standing outside her college bus stop everyday for three years, hoping she would look at him. Srinidhi also likes Krishna but does not reveal it, as she fears that by doing so, she may put her family in trouble. On the last day of the college, Krishna decides to propose to her, so he disguises himself in a burqa and boards the bus. The bus gets involved in an accident, and Krishna saves Srinidhi from the mishap but is killed in the process. Shocked about Krishna's death, Srinidhi dies at his grave, regretting her decision to never look at him.

In Paris, 2012 : Sravanthi, daughter of the Indian Ambassador to France and a medical student, is leading a stifling life due to her father's security around her, and craves freedom. She fantasizes an unidentified person in her dream every day, and she promises to marry him if her dream comes true, whoever he may be. One day, escapes from her home and goes on a tour of the whole countryside with her friends.

Ram is a happy-go-lucky guy who is a headache to his father as he does not take life seriously. In an effort to teach him hard work, his father tricks him and sends him to Paris for a job, which he arranges through his friend Pulla Reddy without Ram's knowledge. Ram tries to escape from the factory he works in, and when doing so, sees Sravanthi standing on a railing of the bridge over a river, and, thinking she's about to commit suicide, forces her to get down. Ram and Sravanthi get acquainted and make a plan to leave for India. However, at the airport, he is not able to find Sravanthi and leaves for India alone. After reaching India, he finds Sravanthi to his surprise at the airport. She tells him to meet a specific doctor in a specific hospital and disappears. On meeting the doctor, he finds Sravanthi in the hospital ICU. Sravanthi reveals that Ram has been talking to her soul. She went into a coma after an accident, which was a part of conspiracy hatched by DK, her dad's chief security officer. Only Ram can see and hear her, owing to their previous lives.

Ram realises he has to protect Sravanthi's body to keep her safe. He takes her to his aunt's hospital, where she tells him that Sravanthi needs a German medicine to survive - this medicine has to be given in three doses at exactly the same time (every two days), and not doing so would be fatal. After multiple failed attempts to kidnap Sravanthi's body, DK gets hold of Ram when he goes to get the last dose of medicine. After a fight, Sravanthi is given the third and last dose but DK messes with her oxygen supply. Ram manages to save her - however, when she wakes up, she doesn't remember Ram. Ram is heartbroken.

When Sravanthi and her father are prepared to go back to Paris, their car tyre gets punctured. Sravanthi finds herself at the same location her dream took place and sees Ram as the mystery man. Surprised, she moves forward and, when their hands touch, she remembers everything. The film ends with her hugging him.

Cast

Production

The film was to be originally produced by Paruchuri Prasad. However, he backed out in the last minute due to budget constraints. Sravanthi Ravi Kishore and Ram decided to do the film "at any cost as this script has the potential to be made as a bilingual". The shooting of the movie started at the end of July 2011 and it took the crew of the film 118 days to complete.[9] The film was shot in Geneva, Switzerland and France over a period of 60 days.[10] The film was shot simultaneously in Tamil and was named Yen Endral Kadhal Enben, with each shot remade twice. Incidentally, this was Ram's debut film in Tamil.[11] Ram had to learn gymnastics to shoot for a song which delayed the shoot for two months.[9] Kona Venkat, who is the dialogue writer for the film, made his debut in this film as one of the antagonists. "After narrating the dialogues of my character", says Venkat, Karunakaran was convinced that "he could only see me and insisted that I do it".[12] Rishi was selected to play the character of DK, a security commander and the main antagonist, in the film. "This is a new dimension, as a villain I missed dancing with the heroines but I believe that a villain should have a strong aim" says Rishi, who previously played the lead roles in films like A Film By Aravind, Bhagyalakshmi Bumper Draw.[10]

Music

Endukante... Premanta!
Soundtrack album by
G. V. Prakash Kumar
Released29 April 2012 (2012-04-29)
Recorded2012
GenreFilm soundtrack
Length25:01
LabelAditya Music
ProducerG. V. Prakash Kumar
G. V. Prakash Kumar chronology
Muppozhudhum Un Karpanaigal
(2011)		 Endukante... Premanta!
(2012)		 Saguni
(2012)

The audio of the film was released on 29 April 2012 and launch of the audio was held at annapurna studios on same day.[13] G. V. Prakash Kumar composed the soundtrack, which received positive response. Musicperk rated it 7.5/10 quoting "A refreshing musical album which is cool, lovely, soft, breezy, lively and yet trendy".[14]

Tracklist
No.TitleLyricsSinger(s)Length
1."Chill Out"Ramajogayya SastryVijay Prakash, Andrea Jeremiah, BigNik, Maya5:05
2."Nee Choopule"Ramajogayya SastryK. S. Chithra, Haricharan6:02
3."Kikko Gicko"Ramajogayya SastryKrish, Ranina Reddy, Rahul Nambiar, Maya4:23
4."Cinderella"SrimaniBenny Dayal, Megha, Rahul Nambiar4:29
5."Yegiri Pove"Ramajogayya SastryChinmayi, Hemachandra5:02
Total length:25:01

Release

Endukante... Premanta! received a U certificate from the Censor Board of Film Certification without cuts.[15] It was scheduled to release on 11 May 2012. But release was postponed as it coincided with the release date of Pavan Kalyan-starrer Gabbar Singh.[16] The film was finally released worldwide on 8 June 2012.[17] In the United States, it was distributed by 14 Reels Entertainment.[18]

Reception

The film mostly received mixed reviews. Idlebrain.com didn't give any rating for the film but criticised that the "screenplay is not gripping, romance feel is ineffective and run-time is excessive for this kind of subject".[19] Rediff.com has given a rating of 1.5 out of a scale of 5 for the film and declared that "Endukante Premanta disappoints". It criticised the script for its "loopholes" but praised the lead pair of Ram and Tamannaah as the "heart and soul of the film".[20] Oneindia.com said that it's "Ram's show" and that "if only the youngsters enjoy the slow pace then it is sure to be another hit for Ram and Karunakaran".[21] Bharatstudent.com had given a rating of 2.75/5 for the film and suggested that it "could have been better".[22] Greatandhra.com had given 2.5/5 for the film and described it as "a soul shuttling between death, coma and life".[23] Cinegoer criticised the director of the film and said that the film "is downright ridiculous, we'd rather see his montage shots on Youtube than sit through this montage film".[24] The Times of India rated the film at 2.5/5 and said that the film is "overall, a very underwhelming experience that only comes off in bits and pieces".[25] The Hindu criticised the film to be "like a montage of different films" and director for "throwing logic to the wind", but praised the lead pair of the film for having "done their best to bring some semblance of reality to this fantasy".[5] CNN-IBN too felt that the film "is far from being perfect" and that "the climax is not one bit convincing". However it praised the cast for its performance and the director for his "bold experiment".[26]

References

  1. ↑ "Endukante Premanta releasing in Australia and New Zealand". The Times of India. 30 May 2012. Archived from the original on 3 January 2013. Retrieved 30 May 2012.
  2. ↑ "Endukante Premanta is Ram's costliest film". 123telugu.com. 10 April 2012. Archived from the original on 21 June 2012. Retrieved 11 June 2012.
  3. ↑ "'Endukante Premanta' unit for abroad schedule". IndiaGlitz. 8 August 2011. Archived from the original on 15 November 2011. Retrieved 3 November 2011.
  4. ↑ "'Endukante Premanta' is about the confusion of love". The Times of India. 29 March 2012. Archived from the original on 14 October 2013. Retrieved 30 June 2013.
  5. 1 2 "'Spirited' attempt". The Hindu. 10 June 2012. Archived from the original on 30 April 2016. Retrieved 27 June 2012.
  6. ↑ Kavirayani, Suresh (30 January 2017). "Copycats in Tollywood". Deccan Chronicle. Archived from the original on 3 October 2021. Retrieved 3 October 2021.
  7. ↑ "My first bilingual gets ready: Tamannaah". Sify. 3 November 2011. Archived from the original on 5 November 2011. Retrieved 3 November 2011.
  8. ↑ "Ram Pothineni's neck injury halts the shoot of his next with director N Lingusamy". OTTPlay. 4 October 2021. Archived from the original on 30 October 2022. Retrieved 24 December 2021.
  9. 1 2 "Interview with Sravanthi Ravi Kishore". Idlebrain.com. Archived from the original on 5 July 2012. Retrieved 5 July 2012.
  10. 1 2 Chowdhary, Y. Sunita (27 May 2012). "On a comeback trail". The Hindu. Chennai, India. Archived from the original on 4 February 2013. Retrieved 5 July 2012.
  11. ↑ Manigandan, K. R. (16 April 2012). "New kid on the block". The Hindu. Chennai, India. Archived from the original on 21 June 2012. Retrieved 5 July 2012.
  12. ↑ Chowdhary, Y. Sunita (16 June 2012). "Staying in a safe zone". The Hindu. Chennai, India. Archived from the original on 19 June 2012. Retrieved 5 July 2012.
  13. ↑ "Endukante Premanta Audio Launch on Apr 29th". zustcinema.com. Archived from the original on 21 April 2012. Retrieved 1 April 2012.
  14. ↑ Akshintala, Sirisha. "Endukante Premanta". Musicperk. Archived from the original on 12 May 2012. Retrieved 1 May 2012.
  15. ↑ "Endukante Premanta gets a U certificate". The Times of India. 2 June 2012. Archived from the original on 26 January 2013. Retrieved 27 June 2012.
  16. ↑ "Gabbar Singh effect: Endukante Premanta release postponed". Oneindia. 7 May 2012. Archived from the original on 29 May 2012. Retrieved 5 July 2012.
  17. ↑ "Endukante Premanta releasing in Australia and New Zealand". The Times of India. 30 May 2012. Archived from the original on 3 January 2013. Retrieved 27 June 2012.
  18. ↑ "14 Reels Ent buys Endukante Premanta for USA". Idlebrain.com. 2 May 2012. Archived from the original on 5 August 2012. Retrieved 4 August 2012.
  19. ↑ "Endukante Premanta Alternate review". idlebrain.com. Archived from the original on 16 June 2012. Retrieved 20 June 2012.
  20. ↑ "Endukante Premanta Movie Review". Rediff. Archived from the original on 16 May 2015. Retrieved 8 May 2012.
  21. ↑ "Endukante Premanta Movie Review 2". OneIndia. 8 June 2012. Archived from the original on 13 December 2013. Retrieved 8 June 2012.
  22. ↑ "Endhukante Premanta Movie Review 3". bharatstudent.com. Archived from the original on 10 June 2012. Retrieved 8 June 2012.
  23. ↑ "Endhukante Premanta Movie Review 4". greatandhra.com. Archived from the original on 10 June 2012. Retrieved 8 June 2012.
  24. ↑ "Endhukante Premanta Movie Review 5". cinegoer.com. Archived from the original on 10 June 2012. Retrieved 8 June 2012.
  25. ↑ "Endhukante Premanta Movie Review". The Times of India. Archived from the original on 9 June 2012. Retrieved 8 June 2012.
  26. ↑ "Telugu Review: 'Endukante Premanta' disappoints". CNN-IBN. Archived from the original on 10 June 2012. Retrieved 7 July 2012.
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