Étude de la presse d'information quotidienne
EPIQ
IndustryAudience measurement
Founded1993
Headquarters
France

Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers. It was formed in 1993 by a group of French newspaper syndicates:

  • Presse quotidienne régionale ("Daily regional press")
  • Presse quotidienne nationale ("Daily national press")
  • Presse quotidienne urbaine gratuite ("Daily metropolitan free press")
  • Presse hebdomadaire régionale ("Weekly regional press")[1]

It conducts its research using computer-assisted telephone interviewing (CATI), for both daily and weekly newspapers.[2] Research is conducted on its behalf by other market research organisations, notably TNS Sofres.

References

  1. ↑ "Les Enjeux du Quotidien : les Français et Internet" [Challenges to daily newspapers: the French and the Internet]. TNS Sofres (in French). 16 February 2010. Retrieved 8 January 2015.
  2. ↑ "Étude de la presse d'information quotidienne - résultats d'audience 2005" [EPIQ - audience research results 2005]. Taylor Nelson Sofres (in French). 29 March 2006. Retrieved 8 January 2015.


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