DMAX
DMAX Logo
CountrySpain
Broadcast areaSpain, Andorra
HeadquartersMadrid
Programming
Language(s)Spanish
Picture format576i
Ownership
OwnerWarner Bros. Discovery EMEA
History
Launched12 January 2012
Former namesDiscovery Max (2012-2016)
Links
Websitedmax.marca.com
Availability
Terrestrial
Digital terrestrial televisionCheck local frequencies

DMAX (formerly called Discovery MAX) is a Spanish free-to-air television channel run by Warner Bros. Discovery and Unidad Editorial.

History

At the end of 2011, the launch of Discovery MAX, a television channel on documentaries and factuals owned by Discovery Networks, was announced. The new channel replaced Veo TV on digital terrestrial television.[1] Discovery MAX began broadcasting on January 12, 2012.[2]

Discovery MAX underwent its first transformation on September 12, 2016, when it was renamed DMAX as the channel added series and movies to its programming.[3] As of the same date, DMAX began to target the male audience due to the launch of DKISS, a channel owned by Grupo Radio Blanca but fed with Discovery programming, however, DKISS is aimed at a female audience.[4]

In 2017, the channel began broadcasting sports after obtaining the rights to broadcast the Australian Open,[5] later expanding its offer with the rights to broadcast the Roland–Garros Open.[6]

In 2018 the channel obtained the rights to broadcast the Winter Olympics in conjunction with Eurosport,[7] a situation that was repeated for the 2022 edition,[8] In this way, DMAX took the place of broadcasting this sporting event in Spain, which had historically been broadcast by TVE.

Programs

DMAX shows survival, kitchen, motor, wild world and crime investigation programmes, and similar, addressing mainly a young male audience.

Discovery Max logo used 2012-2016.

Other DMAX channels

References

  1. ↑ Polo, Juan (27 December 2011). "Discovery MAX, así es el nuevo canal de documentales de la TDT". espinof.com (in Spanish). Retrieved 1 April 2023.
  2. ↑ "Discovery Max inicia hoy su emisión". expansion.com (in Spanish). 10 January 2012. Retrieved 1 April 2023.
  3. ↑ "Discovery MAX pasará a ser DMAX con un cambio de imagen a partir del próximo 12 de septiembre". formulatv.com (in Spanish). 18 August 2016. Retrieved 1 April 2023.
  4. ↑ "El ADN de Discovery MAX se apodera totalmente de la parrilla de Kiss TV". Fórmula TV (in Spanish). 13 April 2016. Retrieved 29 September 2022.
  5. ↑ "Australian Open 2017: DMAX emite en abierto la semifinal Nadal-Dimitrov". Eurosport (in Spanish). 27 January 2017. Retrieved 1 April 2023.
  6. ↑ Díaz González, Ramón (20 May 2022). "DMAX emitirá las finales y las semifinales con españoles de Roland Garros 2022". puntodebreak.com (in Spanish). Retrieved 1 April 2023.
  7. ↑ "DMax ofrecerá los JJOO en abierto". elperiodico.com (in Spanish). 31 January 2018. Retrieved 1 April 2023.
  8. ↑ Orozco, Diana (26 January 2022). "Eurosport y DMAX emitirán los Juegos Olímpicos de Invierno". as.com (in Spanish). Retrieved 1 April 2023.


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