Discovery Kids
CountryIndia
Broadcast areaIndian subcontinent
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
Picture format576i SDTV
Ownership
OwnerWarner Bros. Discovery India
Sister channelsSee List of channels owned by Warner Bros. Discovery India
History
Launched7 August 2012
Links
WebsiteDKids

Discovery Kids is an Indian cable and satellite television channel operated by Warner Bros. Discovery India. The channel launched on 7 August 2012. The channel primarily airs animated shows.[1]

History

Logo formerly used by Discovery Kids.

Discovery Kids is the first channel in the kids' genre in India by Discovery Networks Asia Pacific launched on 7 August 2012 in English, Hindi, and Tamil. Earlier it was the name of an Infotainment and edutainment kids programming block on Discovery Channel India which ran from 2001 to 2005.[2][3][4][5]

Discovery India announced plans to revamp the channel in 2018 with new IPs.[6] The revamp began the same day Discovery Jeet launched by removing all existing shows, except for Mister Maker at night and airing ZeeQ's Bandbudh Aur Budbak the whole day.[7]

Later, the channel changed its logo to the current logo. To expand its reach in the South, a Tamil-language audio track was added again and later a Telugu-language audio track on 1 April 2018.[8][9]

The revamp was ultimately completed on 21 April 2018, coinciding with the premiere of Discovery's latest local animation property at time, called Little Singham, based on the original Singham film from 2011. The show launched with 156 episodes and five TV feature films.[10] The English Audio Track was added again in July and was removed on 22 April 2020.[11] Kannada and Malayalam were added on 19 October 2019.

Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.[12] The launch of Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.[13][14]

The Warner Bros. Discovery India merger was held in mid-July 2022, making both Cartoon Network and Pogo sister channels to Discovery Kids.[15] Following the merger, on 13 November 2022, Discovery Kids stopped airing Little Singham and replaced it with Roll No 21.[16] Little Singham moved to Pogo on 24 December 2022.[17]

On 3 April 2023 the channel launched Mr. Bean: The Animated Series [18]

On May 22, 2023, the channel launched animated series of Tom and Jerry such as The Tom and Jerry Show and Tom and Jerry Tales.[19]

The Grim Adventures of Billy & Mandy, an original show of Cartoon Network was premiered on the channel in June 19, 2023.[20]

The channel launched Batwheels, which is an original show of Cartoonito (A Cartoon Network block) on July 15, 2023.[21]

The channel launched live action series of Mr. Bean: The Animated Series i.e Mr. Bean on September 9, 2023.[22]

Programming

References

  1. ↑ "Discovery Networks launches Discovery Kids in India". Livemint. 31 July 2012. Archived from the original on 14 August 2017. Retrieved 4 March 2018.
  2. ↑ "Discovery Channel to launch new programming strategy". 3 August 2001. Archived from the original on 15 March 2007. Retrieved 22 December 2017.
  3. ↑ "Discovery launches contest to lure in kids". Indian Television Dot Com. 22 August 2002. Archived from the original on 4 November 2021. Retrieved 12 July 2019.
  4. ↑ "Discovery Kids tempts children with three India-centric series". 1 August 2012. Archived from the original on 15 September 2017. Retrieved 17 December 2017.
  5. ↑ "Discovery Kids expands distribution to Airtel Digital TV". 31 October 2012. Archived from the original on 1 December 2017. Retrieved 17 December 2017.
  6. ↑ Ambwani, Meenakshi Verma (4 December 2017). "Discovery India to revamp its kids' channel". The Hindu Business Line. Archived from the original on 18 January 2022. Retrieved 7 December 2017.
  7. ↑ "Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak'". www.televisionpost.com. Archived from the original on 22 June 2018. Retrieved 25 March 2018.
  8. ↑ "Discovery Kids to now speak Tamil and Telugu". BestMediaInfo. 28 March 2018. Archived from the original on 2 May 2023. Retrieved 9 July 2022.
  9. ↑ "Discovery Kids to launch Telugu language feeds - Times of India". The Times of India. Archived from the original on 21 April 2018. Retrieved 20 April 2018.
  10. ↑ "Singham's animated miniature avatar to appear on Discovery Kids". www.bestmediaifo.com. Archived from the original on 21 April 2018. Retrieved 20 April 2018.
  11. ↑ "Discovery Kids adds English feed : Best Media Info". www.bestmediainfo.com. 24 August 2018. Archived from the original on 1 June 2020. Retrieved 6 June 2023.
  12. ↑ "Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%". Indian Television Dot Com. 23 February 2018. Archived from the original on 25 March 2018. Retrieved 25 March 2018.
  13. ↑ "Discovery Kids soars to 2nd position in kids genre riding on Little Singham". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
  14. ↑ "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
  15. ↑ "Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! | Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia". Retrieved 18 May 2023.
  16. ↑ Promo | Kris Roll No 21 | Starts 13th November | 12:30 PM | Discovery Kids India, retrieved 10 November 2021
  17. ↑ Little Singham Starting - 24th December | Everyday 12.30 PM & 7.15 PM | New Show | POGO, retrieved 3 December 2021
  18. ↑ Promo - Mr Bean Animated Series | Starts 3rd April | 10:30 AM & 4:30 PM only on Discovery Kids India, retrieved 6 June 2023
  19. ↑ "Kabhi Tom Jerry ke peeche toh kabhi Jerry Tom ke peeche... too much fun! | Dekhiye "The Tom and Jerry Show" every Mon-Fri at 10:30 AM, only on #DiscoveryKidsIndia". Retrieved 18 May 2023.
  20. ↑ "Sab ko hasaane aur entertain karne aa rahe hai aapke teen naye buddies. | Dekhiye naya show "Haddi Mera Buddy" 19th June se, Mon-Fri at 8:30 PM, sirf #DiscoveryKidsIndia par". Retrieved 17 June 2023.
  21. ↑ "Watch Batwheels only on Discovery Kids". www.instagram.com. Retrieved 13 September 2023.
  22. ↑ "Nahi rukegi masti aur fun, jab Mr. Bean hoge humare sang! Presenting #BrandNewBean ! | Dekhiye 'Mr. Bean', today onwards, every Sat-Sun at 8:30 PM, only on #DiscoveryKidsIndia". Retrieved 9 September 2023.
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