Discovery Life
HeadquartersSilver Spring, Maryland
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery
Sister channels
List
History
LaunchedFebruary 1, 2011 (2011-02-01)
Replaced
Former names
  • Discovery Fit & Health
  • (2011–2015)
Links
Websitediscoverylife.com
Availability
Streaming media
Service(s)FuboTV, Hulu with Live TV, Philo, Vidgo

Discovery Life is an American cable television network owned by Warner Bros. Discovery. Launched on February 1, 2011 as Discovery Fit & Health, it was the result of the merger of Discovery Health Channel and FitTV (following the former's replacement in its channel space by OWN), and focuses on reality programming dealing with "life events". Its programming is drawn from the libraries of its predecessors and TLC.

As of February 2015, approximately 46,696,000 American households (40.1% of households with television) received Discovery Life.[1]

History

On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with the Oprah Winfrey Network (OWN) at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs.[2][3]

As Discovery Life

Initial logo branded as "Discovery Life Channel", used until 2016.

On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25–54, focusing upon life events and "the drama inherent in our everyday lives".[4][5][6]

Programming

The network's schedule consists primarily of library programs (including series and specials) from TLC. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex Sent Me to the ER). The channel does not currently originate any first-run programming.

References

  1. ↑ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Archived from the original on February 23, 2015. Retrieved March 14, 2015.
  2. ↑ "Discovery Health Lives On, Combining With FitTV". Multichannel. January 17, 2011. Retrieved March 10, 2018.
  3. ↑ "Discovery To Launch New Health, Fitness Channel". TVNewsCheck. January 17, 2011. Retrieved April 26, 2015.
  4. ↑ Steinberg, Brian (July 8, 2014). "Discovery to Switch Fit and Health Channel to Discovery Life in January". Retrieved August 27, 2016.
  5. ↑ "Discovery's Fit & Health to Rebrand as Discovery Life". Adweek. Retrieved March 10, 2018.
  6. ↑ Lieberman, David (July 8, 2014). "Discovery Will Rebrand Fit & Health Channel As Discovery Life". Retrieved August 27, 2016.
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